Impact of Computer Games in Advertising Industry

This document discusses the impact of computer games in the advertising industry. It explores the use of computer games to improve customer engagement, identifies the different technologies used in the industry, and discusses how computer games can enhance the efficiency and productivity of the advertising industry.

IMPACT OF COMPUTER GAMES IN ADVERTISING INDUSTRY
Impact of computer games in advertising industry
Name of the Student
Name of the University
Author Note

1IMPACT OF COMPUTER GAMES IN ADVERTISING INDUSTRY
Table of Contents
Part 1: Research...............................................................................................................................2
Part 2: Brainstorming.......................................................................................................................3
Part 3: Regulation and Ethics..........................................................................................................3
Part 4: Disruption.............................................................................................................................4
Description of the process...........................................................................................................5
Components would be affected by the change............................................................................6
Reference.........................................................................................................................................0

2IMPACT OF COMPUTER GAMES IN ADVERTISING INDUSTRY
Part 1: Research
The notable aim of this proposal is to identify the impact of using computer games in the
advertising industry.
Computer Games: It can be defined as the type of game which is played with computer
other any other categories of electronic devices such as mobile phones and tablets. Computer
games can be also defined as the type of rule based formal system with numerous variable as
well as quantifiable outcome. The developers initiates numerous rules, protocols, regulation and
outcomes for each of the games they build. Gamer server and databases are one of the two
essential components of this rule based formal system. There are different categories of games
which are commonly found in our society such as Massively Multiplayer Online (MMO) which
can be played online with an active internet connection, simulation games where gamers takes
control over the real world vehicles such as aircrafts and tanks. Apart from these two categories
there are categories of games such as stealth shooter, adventure games, racing games, real time
strategy and combat games.
Advertising Industry: It can be defined as the type of industry which provides wide
range of service such as management of public relations, marketing companies, advertising
agencies media services. Different categories of trade associations are directly linked with most
of the advertising industry. There are different categories of advertising platforms which are
considered in the advertising industry such newspapers, magazine, television, radio directories,
outdoor and transit, leaflets and catalogues. Advertising industry is growing in most of the
countries all around the world. This industry uses a wide range of technologies in their business

3IMPACT OF COMPUTER GAMES IN ADVERTISING INDUSTRY
environment so that the efficiency and the productivity of the industry is maintained. Wide range
of technologies are used in the advertising industry such as the advertising technology and
computer games. These technologies are widely used in most of the advertising industry so that
engagement with the customers can be improved and business sales of this industry is
maintained. Computer games, videos, television, print, radio, and website are the most widely
used technologies used in advertising industry. Responding to the clients coming from the
consumers of this industry can be purposefully solved using these technologies. It can also be
said that the expectations of the consumers of this industry can be identified in the first place
using these technologies as well.
Part 2: Brainstorming
Both the internal as well as the external stakeholders of the advertising industry can be
significantly improved using computers. The internal stakeholders of this industry such as the
operational team and customer service team can be improve customer engagement using the
computer games. The products, services and the viewpoints of the industry can be successfully
identified using the computer games.
Computers games are widely used in different categories of industries such as the
Information Technology and advertising industry.
There are different categories of technologies which can be incorporated with the
computer games which are used in the adverting industry are Omni Channel marketing,
Outstream video, Google AMP and ALP.

4IMPACT OF COMPUTER GAMES IN ADVERTISING INDUSTRY
Part 3: Regulation and Ethics
The customer engagement of the advertising industry can be significantly improved using
computer games. The four factors which can make this impact possible are discussed in below:
o The sales and marketing team of the advertising industry can be very much benefitted
using computer games.
o Identification of the new services can also be done using computer games.
o The saturation of the advertising industry can be done using computer games as well.
o The inability and the business inconsistency of the advertising industry can be identified
in the first place using computer games as well.
Lawrence Lessig’s Regulation
Regulations Explanation of the regulations
Market The market position of the advertising industries can be significant
improved using the computer games.
Law The industrial, regulation of the advertising industry can also be
improved using the computer games.
Architectural Most of the components of the advertising industry such as the content of
this industry, content of this industry and offers provided by this industry
can be improved using the computer games.
Norms Promotion and the distribution of the products can be done using
computer games.
Table 1: Different categories of factors which improves customer engagement
(Source: Created by the author)
Part 4: Disruption
Most of the support activities of the advertising industry can be addressed using computer
games.

5IMPACT OF COMPUTER GAMES IN ADVERTISING INDUSTRY
Different categories of process Explanation of the processes
Events Different categories of computer games can be very
much important to monitor each of the working
procedures of the advertising industry.
Tasks Photography, writing, acting, printing can also be
managed using numerous computer games.
Decision points The expectation of the consumers of this industry can
be also identified using the computer game as well.
Actors Both the external as well as the internal stakeholders
of the advertising industry can be improved using wide
range of computer games.
Outcomes The net profitability of the advertising industry can be
significantly improved using computer games.
Table 2: Brief description of each of the processes
(Source: Created by the author)
Description of the process
 Events: Each of the components of the advertising industry such as the audience, content
of the advertisement blackboards, the offer content, distribution as well as the promotion
of the services can be done using the computer games.
 Tasks: Ideas, concepts and specifications of the games are utilized in the advertising
industry as well. The landing pages of the advertising industry can be huge influenced
using computer games. Data enrichment can be the other significant impact of computer
games on the advertisement industry.
 Decision points: Decision points such as the target audience, advertising message,
advertising mix and advertising budget can be done using the wide range of computers.
Lead generation and the market automation of the advertising industry can also be
improved using computer games.

6IMPACT OF COMPUTER GAMES IN ADVERTISING INDUSTRY
 Actors: The consumers who are the external stakeholders of this industry can get the
service of SEO and analytics, which are extensively used in modern computer games.
 Outcomes: The adver-games sector is increasing every year. Promotion of the products
and service offered by the advertising industry can be improved significantly using
computer games. The consumers can get attention grabbing content due to the
consideration of the computer games as well.
Components would be affected by the change
The addition of the ideas and concepts of the computer games be very much important to
modify each of the events of this advertising industry in terms of the advertisement blackboards,
offer content, promotion as well as distribution of the service as well as the prices offered by this
industry.
The different tasks of the advertising industry such as management of the data can be
done in an organized way using data analytics which are widely used in numerous computer
games.
The incorporation of the concept of computer games in the advertising industry can also
be improved as the target audience can be identified using the target audience.
Complexities faced by the internal stakeholder of the advertising industry in terms of the
management of the stakeholders can be done using SEO.
The promotion of the services offered by the advertising industry can be improved using
the concepts of computer games.

7IMPACT OF COMPUTER GAMES IN ADVERTISING INDUSTRY

IMPACT OF COMPUTER GAMES IN ADVERTISING INDUSTRY
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1IMPACT OF COMPUTER GAMES IN ADVERTISING INDUSTRY
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