Impact of Consumer Behaviour on Leisure Shopping

This study analyzes the role of consumer behavior in leisure shopping and its impact on store loyalty. It focuses on the relationship between different consumer traits and leisure shopping, measuring customer value and satisfaction. The research uses a descriptive research design and gathers data through questionnaires and interviews. The study aims to provide insights into how consumer behavior affects leisure shopping and drive store loyalty.

Running Head: IMPACT OF CONSUMER BEHAVIOUR ON LEISURE SHOPPING 1
How Does Consumer Behavior Impact on Leisure Shopping
Name:
Institution Affiliation:

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Analyzing the Business Decision or Problem
It is important to note that leisure shopping is all about the idea of an individual exploring
kind and imaginative stuff. Different customers often benefit from increased competition in
differentiating setting of products during leisure shopping period. Shopping is commonly viewed
as major leisure time operation as well as entertainment aspect of entertainment element of retail
industry (Davis, Lang, & San Diego, 2013). It is increasingly being recognized as the
fundamental competitive device in the current business settings. The study will concentrate on
the role played by different traits of consumer on swaying leisure shopping and driving store
loyalty. The research will comprise data from different respondents that are involved in leisure
shopping while measuring their value in terms of levels of satisfaction (Wenzel & Benkenstein,
2018). Some of the information that might be addressed in this research consists of how
customer value is vital in business operations and enhancing production attractiveness within
different shopping centers. The research will concentrate on specific sample number of shopping
malls and markets around different markets for gathering and detailed analysis of the data.
Primary data shall be gathered through well-designed questionnaires (Rabbiosi, 2016). The
technique of stratified sampling method will be used as an approach to determining size of
sample within the study. For this study, useful data will be collected by well-structured
questionnaires that are based on recognized research inquiries supplemented by records of in-
person interview. However, the use of descriptive research design will be used during the process
of analyzing the already gathered data.
Research question
The major survey questions that will be tackled in this survey will help in coming up with
concrete evidence on how consumer behavior affects leisure shopping. The investigation has the

IMPACT OF CONSUMER BEHAVIOUR ON LEISURE SHOPPING 3
expectations of attaining the correct answers to various inquire under assessment (Luo, 2015).
Some of valuable survey question in this survey comprises of
i. How do consumer behaviors affect leisure shopping?
ii. What is the function of consumer behavior in leisure shopping?
iii. What type of advantages leisure shopping expects from customer behavior?
Overall Research Design – Evaluating Options
Appropriate design for this essential survey between consumer behavior and leisure
shopping will comprise of the collective agreement of a group of procedures of much-needed
data. The techniques used will be essential in offering the desired information to create a
constructive conclusion on the issue that relates to the impact of consumer behavior on leisure
sopping. Some of the research design that will be utilized in this assessment will consist of
techniques of observation, models of experimentations, explanatory, as well as descriptive and
examination of various surveys and case studies (Frels & Onwuegbuzie, 2013). Every research
design that will be applicable in this examination will be vital in attaining the aim of survey.
Each design will rely on the resources that are available for the study, research questions, along
with capability of every research device that is applied in capturing all required information. In
most cases, research design can broadly be grouped into two distinct classes that comprise of
quantitative as well as qualitative research approach. Quantitative research method according to
Adesoga & Van Scheers (2015), it is always implemented in cases where the relationship
between gathered data and observation is founded on the basis of arithmetic. Quantitative on the
other side is always implemented in cases where it is essential for the surveyor to have statistical
conclusion to gather actionable insights.

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Various types of research design that can be considered in the study comprise of
correlation design, quasi-Experimental design, and experimental model. In descriptive approach
of survey, the surveyor is solely interested in describing the case or situation under the
examination (Mondal & Mondal, 2015). Experimental research design is utilized to attain the
appropriate relationship between the cause as well as effect of situation between behavior of
customers and leisure shopping. It is casual design of survey where the impact caused effects of
customer behavior (independent variable) on leisure shopping (dependent variable) is observed.
Additionally, a correlation design approach focus on the non-experimental survey design
techniques that assist different researchers to create a relationship between two different closely
linked variables. By using this design, there is no assumption while evaluating the relationship
amid two diverse variables and statistical techniques of analysis are applied to calculate the
relationship that they have in nature (Purba, 2015). Moreover, diagnostic research design
determines how a researcher is inclined towards the process of evaluating the root cause of
particular issue. Different elements that contribute to the troublesome situation are examined in
this model of research design. The design comprises of different sections that comprise of
inception, diagnostic, and solution for the issue under examination (Lohr & Zhu, 2015). The
other model of research design is explanatory approach that is useful in survey. Here, ideas, as
well as thoughts of researcher, are important. The ideas of surveyor are primarily dependent on
their individual inclination concerning specified topic. The use of explanatory research approach
concerning the unexplored aspect of the topic is offered along with essential details concerning
what, how, and why related to the survey inquiries (Florez-Acosta & Herrera-Araujo, 2018). All
these research designs are effective in helping the investigator of any issue to attain research
objectives. These five approaches are essential in setting necessary methods and procedures that

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are appropriate in gathering as well as analysis of measures of different variables as specified in
statement problem of the survey.
The management of this examination will be through the research design of descriptive
case of examination. The selected research plan of descriptive is useful as it gives room for a
thorough analysis of diverse aspects that shows how consumer behavior impact leisure shopping
(Frels & Onwuegbuzie, 2013). For example, application of descriptive research design will offer
the effective procedure in quantitative research technique that will allow researchers to be
capable of describing diverse opinions, characters, and attitudes, together with impacts of
specified variables on the sample under consideration in this survey. Nevertheless, a case
assessment design in this survey work will be necessary (Adesoga & Van Scheers, 2015). It will
consist of a cautious together with a broad assessment of the social element, relatives,
foundation, whole association, or ethnic connection while embracing deep investigation. The
descriptive case assessment in this study will include idea of collection of vital information via
processes of conducting observation, interviewing, or administering an appropriately organized
questionnaire to the selected number of individuals. This method will be significant as it helps in
the process of drilling respondents to give best views on the topic under investigation (Omair,
2014). Besides, the use of case examination in this research will be of greatest importance. The
technique will give surveyors in-depth data that assist in process of fulfilling set targets of this
assessment.
Key Variables and how they will be Measured
In this proposed research, there are two variables to be studied. These two variables are
just the measured characteristics that vary. The variables in this study might change from one

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group to another, individual to another individual, or even within a single individual over
duration (Mondal & Mondal, 2018). However, in most surveys, there are different common
variables that are always in use. These comprise of independent, dependent, and interviewing
variables. Other known variables that research normally comprises of moderate variables, control
variables, as well as extraneous variables. In this study, it is apparent that the independent
variable is the consumer behavior during the purchase. However, independent variable in this
study is the leisure shopping that comprises of different variables (Lohr & Zhu, 2015). Such
variables can comprise of awareness of brand, value of culture, interest, and trust of customers of
products on offer.
Independent variable in this study which is leisure shopping remains to e the variable that
can be manipulated or changed by the surveyor. This kind of variable impacts or clarifies value
of dependent aspect in this survey (Lohr & Zhu, 2015). For instance, dependent variable which
consumer behavior during the purchase can be result of variable because the consequential result
if manipulating independent variable is classically the center of assessment. Nevertheless,
variables in this study will be measured using the device, instrument, or computer packages. The
scale of the variable measured drastically impacts the type of techniques that can be utilized on
data. It also determines what conclusions can be drawn from the gathered data (Szymańska,
2014). There are four distinct scales of measurement that comprise of nominal, interval, ordinal,
and ratio. The least amount of information on the two variables in this study will be obtained at a
nominal scale while the most amounts of data can be obtained from ratio scale data.
Sample Requirements and Sampling Options

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Appropriate sample unit for this assessment will be established from small dimensions
from huge population of consumers that do their leisure shopping in various markets. Idea of
focusing ion appropriate selection of sample unit for investigation can make the research process
to be economical in nature (Lyman, 2015). It makes the process to use very minimal budget for
collection of required data. This assessment will gather data from 150 respondents that will form
the required sample unit. Effective engagement of the selected or identified respondents’ will
help the investigator to attain research’s set objectives (Omair, 2014). Research will be
conducted by taking data from selected respondents that will be asked to contribute to filling the
questionnaire that is self-administered so as to give views concerning the issue under
investigation. The population will be taken from a specified market that deals with leisure
shopping (Tang & Hu, 2018). Sample will come from different markets so as to help in
determining the arithmetic authority of consumer behavior with intention of evading or
eradicating cases of biases from happening (Chan, 2015). Technique of random sampling will be
used in the process of gathering data from different selected enterprises as well as respondents to
understand how behavior of consumer affects leisure shopping.
The sample size for the survey will be one hundred and fifty and their selection based on
expected buyers or visitors of different shopping malls and traditional markets. The use of 5-
point Likert will be selected for attaining different views of customers. In this scale, 5 will
represent strongly agree while 1 stand to strongly disagree (Omair, 2014). The study will be
based on perceptions together with predictors of purchase intention of different consumers. Some
of the variables that will be contained in process of sampling comprise of consumer preference
of purchase. According to Krishnamurti, S., & Gupta (2017), other variables comprise of
perception of consumer benefits, consumer lifestyles all which are independent variables.

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However, shopping malls together with traditional marketplaces are some of the dependent
variables in consideration in this study (Chan, 2015). Initial data will be essential for this
assessment to find the appropriate relationship between consumer behavior and leisure shopping.
Besides, use of well-planned questionnaire alongside observation will remain to be the effective
methods that will help in process of gathering primary information.
Techniques used to analyze the gathered data in this assessment will follow quantitative
approach. The use of such approach can help surveyor to get result on how behaviors of
consumers affect leisure shopping among individuals. The use of different quantitative research
technique will be vital in developing important charts for illustrating the outcomes of
examination (Lyman, 2015). The idea will also comprise of the use of figures, arithmetic models,
and different approaches of statistics within the websites can be vital in presentation of research
data. The method used to analyze quantitative information will be approach of descriptive
(Purba, 2015). It is evident that the application of descriptive assessment tactics will consist of
ideas of attaining diverse statistical operations such as averages, medium, alongside variances for
collected data.
Ethical Issues
Consideration of ethics in this assessment on how consumer behavior impact leisure
shopping continues to be diverse gathering of guidelines. Such policies govern prospect of
different person’s behaviors of either research respondent or interviewer in process conducting
examination (Humphreys, 2016)n. Morals in this assessment work are significant as it creates
vital segment of investigation. Such issues of morals decide different to act and what to avoid

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prior, during, as well as after research process (Büttner, Florack, & Göritz, 2013). The most
important aspects of ethical consideration on this research proposal comprise of
 Attaining informed consent
 Protecting secrecy as well as privacy
 Beneficence (minimizing the risk of harm)
 Shunning deceptive operations
 Provision of privilege to leave
The study should not at one point harm participants in any manner, as researcher ought to
ensure that they minimize the risk of harm. Where there is a possibility that any individual or
participant in the study could be put in a spot of discomfort or harm, there must be a firm
justification for the same (Jackson, 2018). Such scenes might need extra planning to show how
participant harm or discomfort will be minimized, informed consent together with detailed
briefing. Additionally, protecting the anonymity as well as confidentiality of every research
participant will be another practical aspect of research ethics. During the study, participants that
are ready and willing to participate will be included in the study. The need to have participants
that are willing is vital as the information required need to be private and sensitive in nature as
researcher has the mandate of holding such data in confidence (Humphreys, 2016). Additionally,
securing individual identity that is responding. It is an essential moral consideration in this
assessment. The defense of identity will guarantee that each and every applicant that desires to
take portion in assessment are unworried concerning their opinions that they state on how
consumer behavior affects leisure shopping.
The desire to respect every respondent’s opinion pertaining to their views on how
consumer behavior impact leisure shopping is important in the process of assessment. Therefore,

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such protection of confidentiality guarantee that each individual involved in research is not in
any manner ready to attain the power to cause harm in investigation course (Vidhya, 2017).
There is moral consideration of getting consent of each respondent before they are engaged in
the research process (Jackson, 2018). An example is where every research respondent alongside
interviewer must be consented by the researcher or interviewer before they are interviewed. The
consent must be attained prior time investigator starts to administer the structured research tools
such as questionnaire to targeted respondents to give appropriate answers to questions under
investigation. Through appropriate consideration of above ethics, researcher will be capable of
getting right information during assessment. The other essential ethical consideration is the
provision of the right to withdraw by a participant (Humphreys, 2016). With the exception of
different instances of covert observation where is not feasible to lend every individual that is
being observed understand what the researcher is doing, research participants should in all
instances have the right to withdraw from the process of examination. Moreover, respondents
and other research participants must have the right to withdraw from the process of examining
how consumer behavior impact on leisure shopping at any instance.

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