Impact of Consumer Behaviour on Leisure Shopping

Running Head: IMPACT OF CONSUMER BEHAVIOUR ON LEISURE SHOPPING 1
How Does Consumer Behavior Impact on Leisure Shopping
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IMPACT OF CONSUMER BEHAVIOUR ON LEISURE SHOPPING 2
Analyzing the Business Decision or Problem
It is important to note that leisure shopping is all about the idea of an individual exploring
kind and imaginative stuff. Different customers often benefit from increased competition in
differentiating setting of products during leisure shopping period. Shopping is commonly viewed
as major leisure time operation as well as entertainment aspect of entertainment element of retail
industry (Davis, Lang, & San Diego, 2013). It is increasingly being recognized as the
fundamental competitive device in the current business settings. The study will concentrate on
the role played by different traits of consumer on swaying leisure shopping and driving store
loyalty. The research will comprise data from different respondents that are involved in leisure
shopping while measuring their value in terms of levels of satisfaction (Wenzel & Benkenstein,
2018). Some of the information that might be addressed in this research consists of how
customer value is vital in business operations and enhancing production attractiveness within
different shopping centers. The research will concentrate on specific sample number of shopping
malls and markets around different markets for gathering and detailed analysis of the data.
Primary data shall be gathered through well-designed questionnaires (Rabbiosi, 2016). The
technique of stratified sampling method will be used as an approach to determining size of
sample within the study. For this study, useful data will be collected by well-structured
questionnaires that are based on recognized research inquiries supplemented by records of in-
person interview. However, the use of descriptive research design will be used during the process
of analyzing the already gathered data.
Research question
The major survey questions that will be tackled in this survey will help in coming up with
concrete evidence on how consumer behavior affects leisure shopping. The investigation has the

IMPACT OF CONSUMER BEHAVIOUR ON LEISURE SHOPPING 3
expectations of attaining the correct answers to various inquire under assessment (Luo, 2015).
Some of valuable survey question in this survey comprises of
i. How do consumer behaviors affect leisure shopping?
ii. What is the function of consumer behavior in leisure shopping?
iii. What type of advantages leisure shopping expects from customer behavior?
Overall Research Design – Evaluating Options
Appropriate design for this essential survey between consumer behavior and leisure
shopping will comprise of the collective agreement of a group of procedures of much-needed
data. The techniques used will be essential in offering the desired information to create a
constructive conclusion on the issue that relates to the impact of consumer behavior on leisure
sopping. Some of the research design that will be utilized in this assessment will consist of
techniques of observation, models of experimentations, explanatory, as well as descriptive and
examination of various surveys and case studies (Frels & Onwuegbuzie, 2013). Every research
design that will be applicable in this examination will be vital in attaining the aim of survey.
Each design will rely on the resources that are available for the study, research questions, along
with capability of every research device that is applied in capturing all required information. In
most cases, research design can broadly be grouped into two distinct classes that comprise of
quantitative as well as qualitative research approach. Quantitative research method according to
Adesoga & Van Scheers (2015), it is always implemented in cases where the relationship
between gathered data and observation is founded on the basis of arithmetic. Quantitative on the
other side is always implemented in cases where it is essential for the surveyor to have statistical
conclusion to gather actionable insights.

IMPACT OF CONSUMER BEHAVIOUR ON LEISURE SHOPPING 4
Various types of research design that can be considered in the study comprise of
correlation design, quasi-Experimental design, and experimental model. In descriptive approach
of survey, the surveyor is solely interested in describing the case or situation under the
examination (Mondal & Mondal, 2015). Experimental research design is utilized to attain the
appropriate relationship between the cause as well as effect of situation between behavior of
customers and leisure shopping. It is casual design of survey where the impact caused effects of
customer behavior (independent variable) on leisure shopping (dependent variable) is observed.
Additionally, a correlation design approach focus on the non-experimental survey design
techniques that assist different researchers to create a relationship between two different closely
linked variables. By using this design, there is no assumption while evaluating the relationship
amid two diverse variables and statistical techniques of analysis are applied to calculate the
relationship that they have in nature (Purba, 2015). Moreover, diagnostic research design
determines how a researcher is inclined towards the process of evaluating the root cause of
particular issue. Different elements that contribute to the troublesome situation are examined in
this model of research design. The design comprises of different sections that comprise of
inception, diagnostic, and solution for the issue under examination (Lohr & Zhu, 2015). The
other model of research design is explanatory approach that is useful in survey. Here, ideas, as
well as thoughts of researcher, are important. The ideas of surveyor are primarily dependent on
their individual inclination concerning specified topic. The use of explanatory research approach
concerning the unexplored aspect of the topic is offered along with essential details concerning
what, how, and why related to the survey inquiries (Florez-Acosta & Herrera-Araujo, 2018). All
these research designs are effective in helping the investigator of any issue to attain research
objectives. These five approaches are essential in setting necessary methods and procedures that