The provided document is a literature review on corporate social responsibility (CSR). It presents a synthesis of existing research on CSR's effects on business performance, consumer behavior, and brand reputation. The review includes studies from various fields, such as management science, social research methodology, marketing, and business ethics, highlighting the value of CSR in financial crises, its impact on consumer-brand social distance, and the importance of CSR motivations in influencing consumers' adoption of pro-social behaviors. The literature review also discusses methodologies used in CSR research, including qualitative, quantitative, and mixed-method approaches.