Impact of CSR on a Functional Area | Sainsburys
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Added on 2020-01-16
Impact of CSR on a Functional Area | Sainsburys
Added on 2020-01-16
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MANAGING ABUSINESSRESEARCHPROJECT
TABLE OF CONTENTSTASK 1............................................................................................................................................3Project aim and objectives for the chosen scenario ....................................................................3P 2 Project management plan including aspects of cost, scope, time, quality, communicationand risk ........................................................................................................................................4P 3 Work breakdown structure and Gantt chart for providing time frame stages for completion......................................................................................................................................................5TASK 2............................................................................................................................................6P 4 Small scale research by applying qualitative and quantitative research methods ................6TASK 3 .........................................................................................................................................17P 5 Analysis of research and data using appropriate tools and techniques ...............................17P 6 Communicate appropriate recommendations for drawing meaningful conclusions ..........18TASK 4 .........................................................................................................................................19P 7 Reflect on the value of undertaking the research ................................................................19REFERENCES .............................................................................................................................212
RESEARCH TITLE :- The impact of CSR on a functional area within an organization topromote profitability and financial sustainability. A study on Sainsbury's TASK 1Project aim and objectives for the chosen scenario Corporate social responsibility (CSR) is defined as initiative taken by an organization formaking positive changes in lives of local community people. It is responsibility taken by aventure towards social and environmental perspective (Türkel, Uzunoğlu and Vural, 2016). It iscritical that business should use their power and revenue for making positive changes in thesociety and environment. Different community development programs are started by thecompanies and it supports for making changes in lives of people. Social activities carried out by a group includes health, primary education, womenempowerment skill training and entrepreneurship. CSR activities are performed at local,regional, national and global level and it supports for making globally agreed sustainabledevelopment. Present research is based on Sainsbury's which is one of the largest retail companyof UK and offers superior quality products for its consumers (Sainsbury's . 2017). Businessneeds to take accountability towards society, community people and environment. Operationalactivities that are performed by the company produces waste and it ultimately gives impact onthe local environment. Retail industry of UK is growing at a faster pace and many organizationsare working in this sector and offering products to the clients (Das and Bhunia, 2016). It hasbecome vital that competitive advantage should be gained for the business so that loyalty ofbuyers can be gained. There are various methods that the researcher has used for assessing thesignificance of CSR activities to promote profitability and financial stability. Aims and Objectives for the present study are as mentioned :- Aim :- The impact of CSR on a functional area within organization to promote profitability andfinancial sustainability. A study on Sainsbury'sObjectives :- To understand importance of Corporate social responsibility (CSR) for a business. To ascertain the relationship in CSR activities performed by a company and profitability. 3
To recommend various CSR activities that can be used by business for making positiveimprovements in financial performance. Research questions1.What is importance of CSR activities for enhancing profitability of a business? 2.What is the relationship between CSR and profitability earned by a company? 3.What are the different CSR activities that could be used by a business for makingimprovements in profitability and financial performance? P 2 Project management plan including aspects of cost, scope, time, quality, communication andrisk It is imperative that project management plan should be designed in sequential andlogical manner so that required outcomes from the project can be achieved successfully. Task NameDurationStartFinishPredecessorsResearch project 92 days03/28/17Thu 7/6/17Determining the research titleresearch Tile22 daysMon 2/27/17Thu 3/30/17Discovering the research title8 daysMon 2/27/17Fri 3/10/17Making predicament argument 4 daysMon 3/13/17Mon 3/20/171Framing performance 6 daysTue 3/21/17Thu 3/30/173Executing the plan 59 daysFri 3/31/17Fri 6/23/17Carrying out literature review14 daysFri 3/31/17Fri 4/21/174Determiningresearchmethodologies 16 daysMon 4/24/17Wed 5/17/175Evaluating cost that could occurwhile completing the project 5 daysThu 5/18/17Fri 5/26/177Analysis of data and informationand representation of outcomes 19 daysMon 5/29/17Fri 6/23/177Evaluation of result and outcomes9 daysMon 5/29/17Mon 6/12/179Completion of the project 16 daysTue 6/13/17Thu 7/6/17Conclusion and recommendations7 daysTue 6/13/17Fri 6/23/1710Corroboration of results 5 daysMon 6/26/17Tue 7/4/1712Day of submission 1 daysWed 7/5/17Thu 7/6/17144
P 3 Work breakdown structure and Gantt chart for providing time frame stages for completion5
TASK 2P 4 Small scale research by applying qualitative and quantitative research methods Data analysis is significant part of the research study and it expedites for performing theresearch study in constructive manner. Questionnaire for conducting the present research is asfollows :-Questionnaire NAME :- AGE :-GENDER :- EDUCATIONAL QUALIFICATION :- (1) Are you aware about the Corporate social responsibility practices that are followed bySainsbury's? (A) Yes (B) No (C) Can't say (2) Do you agree that CSR practices supports for improving the profitability of Sainsbury's ? (A) Strongly agree (B) Agree (C) Neutral (D) Disagree (E) Strongly disagree (3) In your opinion what are the major reason for which a company should adopt CSR activities? (A) Promoting corporate image (B) Improving employee satisfaction (C) Attracting consumers(D) Making positive changes in the society(4) Do you agree that existing CSR practices that are followed in the company are satisfactory ?(A) Strongly agree (B) Agree (C) Neutral (D) Disagree (E) Strongly disagree (5) Which of the following activities as per your opinion should be included in CSR ?(A) Health care activities (B) Society well-fare programs (C) Women empowerment (D)community development (E) Educational program 6
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