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MANAGING A SUCCESSFUL BUSINESS PROJECT Scenario 1 3 P1 Project Objective, Objective and Time Frames 3 P2 Project Management Plan 4 P3 Gantt Chart and Work Breakdown Structure 6 Scenario 2 8 P4 Small S

   

Added on  2020-01-16

20 Pages4588 Words283 Views
MANAGING A SUCCESSFUL BUSINESSPROJECT

Table of ContentsScenario 1.........................................................................................................................................3P1 Project aim, objective and time frames..................................................................................3P2 Project management plan.......................................................................................................4P3 Produce Gantt chart and Work breakdown structure.............................................................6Scenario 2.........................................................................................................................................8P4 Small scale research ...............................................................................................................8Scenario 3.......................................................................................................................................11P5 Tools and techniques to analyses research and data.............................................................11P6 Conclusion and recommendation.........................................................................................16Scenario 4.......................................................................................................................................18P7 Reflection..............................................................................................................................18References......................................................................................................................................192

SCENARIO 1P1 Project aim, objective and time framesResearch Topic: ”To understand the impact of corporate social responsibility on the marketing department topromote profitability and financial sustainability; A study on John Lewis partnership firm.Background of the studyCorporate social responsibility is the commitment of organizations towards society that tobehave ethically. Firms are operating their business in such manner that can help to meet ethical,legal and commercial expectations of the society (Moon, 2014). It is business practice that canassist in increasing reputation of the company and reducing the cost. That supports organizationto sustain in the corporate world for longer duration and gaining more profit in the complexcompetitive environment. Sustainability is the major issue in modern era, in increasingcompetitive era it is difficult for the organizations o survive. But with the help of CSR programsmany firms can gain trust of their consumers and they will be loyal towards the firm. That canhelp in creasing sustainability of the corporation to great extent (Glavas and Kelley, 2014).Present research is based on the case study of John Lewis which is a leading retail organizationof UK. Owner and partner of the company are dedicated and they provide fair services to thecustomers. Current study will help in identifying the impact of CSR on the marketingdepartment to promote profitability and sustainability in the John Lewis (Ferrell and Fraedrich,2015). Aim:Main aim of the study is to understand the impact of corporate social responsibility onmarketing department in promoting profitability and sustainability in the John Lewis .Objective:To understand the conceptual framework of CSR To identify the impact of corporate social responsibility on marketing department of JohnLewis.To access the role of CSR in order to promote probability and sustainability of theorganization.3

To suggest ways that can support in increasing profit and sustainability of the John Lewisthrough CSR.Research question:What is the conceptual framework of CSR?What is the impact of corporate social responsibility on marketing department of John Lewis?What roles play by the CSR in the organization in order to promote probability andsustainability?P2 Project management plan the present research project plan has been prepared in order to complete the proposal ineffective manner. Planning of activities will be first activity of the plan which will take one daytime duration. After that topic will be selected on which scholar can prepare a good report. In thenext phase problem statement will be prepared and allocation of resources will be done so that itcan be completed on time. Now plan will be executed and researcher will collect the informationof different authors on corporate social responsibilities. Research methodologies will be used inorder to collect the relevant information and analyzing the data. Final plan will be submitted tothe authorities and correction suggested by them will be marked and report will be edited at theend. ActivitiesResearch projectPlanning of activitiesFinding research topic Preparation of problem statementsSetting time frame and allotment of resourcesExecution of projected planCarry out literature reviewSelection of research methodologyCalculate project costData analyses and interpretation of findingsEvaluation of results and outcomesCompletion of projectDraw conclusion and give recommendationsProper documentation of results4

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