Impact of Culture in International Business Course 2022
Added on 2022-09-29
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Impact of Culture in International Business 1
THE IMPACT OF LOCAL CULTURE TO FOREIGN OWNED COMPANIES.
By (Name)
Course
Professor’s name
University name
City, State
Date of submission
THE IMPACT OF LOCAL CULTURE TO FOREIGN OWNED COMPANIES.
By (Name)
Course
Professor’s name
University name
City, State
Date of submission
Impact of Culture in International Business 2
Introduction
Culture is basically the way of life of a people in a given community. Culture therefore
dictates most of the economic activities taking place in a jurisdiction. For new entrants into a
foreign land ought to understand how the locals live their lives. Grasping the cultural attributes
will inform development of products and services that meet the needs of the local market (De
Jong 2013). Additionally, culture guides marketing activities. Therefore, the success of a brand
in a foreign country is highly dependent on the interpretation and communication of the local
culture.
Nestle is a Swiss multinational company. The company was the largest food producing
company according to 2014 statistics according to the company growth report. Nestle boosts of
over 2000 brands which is best record set by the company since inception (Sethi 2012). The
company has granted has franchise for the sale of its goods and services across different country.
The success of Nestle in various countries where it operates is as a result of understanding the
market needs and customization of products and services (Sethi 2012). According to an article
done by business-to-you (2017), Nestle uses unique marketing and sales strategies in each of the
market segmentation that they serve (Sethi 2012). Moreover, the products vary from on market
to the other depending on the needs of the consumers in a given country of operation.
Apple is a technological American company. Apple produces both mobile phones and
computers and its accessories (Thompson, Strickland and Gamble 2015). The companies
headquarter is based in California America where all the sales and marketing strategies are
instigated. However, due to low production cost in China, Apple has tapped into the China
market and it now produces its products in China (Thompson, Strickland and Gamble 2015).
China culture in the tech industry is known to be an overwhelming and a passionate activity to its
Introduction
Culture is basically the way of life of a people in a given community. Culture therefore
dictates most of the economic activities taking place in a jurisdiction. For new entrants into a
foreign land ought to understand how the locals live their lives. Grasping the cultural attributes
will inform development of products and services that meet the needs of the local market (De
Jong 2013). Additionally, culture guides marketing activities. Therefore, the success of a brand
in a foreign country is highly dependent on the interpretation and communication of the local
culture.
Nestle is a Swiss multinational company. The company was the largest food producing
company according to 2014 statistics according to the company growth report. Nestle boosts of
over 2000 brands which is best record set by the company since inception (Sethi 2012). The
company has granted has franchise for the sale of its goods and services across different country.
The success of Nestle in various countries where it operates is as a result of understanding the
market needs and customization of products and services (Sethi 2012). According to an article
done by business-to-you (2017), Nestle uses unique marketing and sales strategies in each of the
market segmentation that they serve (Sethi 2012). Moreover, the products vary from on market
to the other depending on the needs of the consumers in a given country of operation.
Apple is a technological American company. Apple produces both mobile phones and
computers and its accessories (Thompson, Strickland and Gamble 2015). The companies
headquarter is based in California America where all the sales and marketing strategies are
instigated. However, due to low production cost in China, Apple has tapped into the China
market and it now produces its products in China (Thompson, Strickland and Gamble 2015).
China culture in the tech industry is known to be an overwhelming and a passionate activity to its
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