Impact of customer satisfaction and its impact on Nero coffee

Impact of customer satisfaction and its
impact on Nero coffee performance

INTRODUCTION
 Customer satisfaction plays a vital role in the long term success.
 The business unit can attain their long term goals by high quality of
service.
 The Present research is based on Nero Coffee.
 The aim of this report is to identify the relationship between customer
satisfaction and business performance.

Aims and objectives
 To identify various issue of customer relating to quality of service
 To determine the business performance of Nero coffee
 To understand the relationship between customer satisfaction and
business performance.
 Provide recommendation for further improvement.

Methodology of data collection
 Random sampling method is to be used.
 This is a descriptive research which can provide solution of various
issues.
 For primary data questionnaire survey is to be used (20 customers )
 The secondary sources such as news articles, web sites, government
data and other sources.

An appropriate plan and procedures

Theme 1 Customer visit at Nero
coffee

Theme 2 Customer visiting frequency
at Nero coffee

Theme 3 Customer purpose of visit at
Nero coffee

Theme 4 Customer satisfaction level
on company's products and goods.

Theme 5 Customer satisfaction level on the pricing
policy of NERO COFFEE.

Theme 6 Customer rating on range of Nero coffee
product

Theme 7: Customer opinion on future visit of Nero
coffee.

Recommendations
 There are various tools and approaches activities which can included
conduct feedback, provide training ton staff, increase store location, use
to quality raw materials such as coffee beans and milk etc

REFERENCES
 Ajmal, M., Helo, P and Kekäle, T., 2010. Critical factors for knowledge
management in project business. Journal of knowledge management.
14(1). pp.156-168.
 Bloch, M., Blumberg, S and Laartz, J., 2012. Delivering large-scale IT
projects on time, on budget, and on value. Harvard Business Review.
 den Hertog, P., van der Aa, W and de Jong, M.W., 2010. Capabilities for
managing service innovation: towards a conceptual framework. Journal
of Service Management. 21(4). pp.490-514.
 Eckerson, W.W., 2010. Performance dashboards: measuring, monitoring,
and managing your business. John Wiley & Sons.

Thank You