logo

Impact of Digital Marketing on Hotel Industry : Case Study

   

Added on  2020-01-15

13 Pages3861 Words471 Views
Research proposal1

TABLE OF CONTENTSBackground......................................................................................................................................3Overview of company..................................................................................................................3Rationale of the study..................................................................................................................3Research aim and objectives........................................................................................................3Research questions.......................................................................................................................4Significance of study....................................................................................................................4Literature review..............................................................................................................................5Tools of digital marketing............................................................................................................5Role of digital marketing on performance of hotel industry........................................................6Research methodology.....................................................................................................................7Types of investigation..................................................................................................................7Research design...........................................................................................................................7Research philosophy....................................................................................................................7Research approach.......................................................................................................................8Sampling......................................................................................................................................8Data collection.............................................................................................................................8Data analysis................................................................................................................................9Ethical consideration..................................................................................................................10Gantt chart and sources..................................................................................................................10REFERENCES..............................................................................................................................122

Title-The new era of digital marketing and its impact to hotel industry. Case study: LeelaPalaces, Hotels and Resorts.BACKGROUNDOverview of companyThe Leela palaces, hotels and reports is an Indian luxury hotel group. It was founded in1987 and owned by The Leela Group. It has several properties such as Leela Palace Bangloreand The Leela Mumbai as well as The Leela Goa resort. The Leela Mmubai started in 1986 andafter that Leela Goa was started in 1991. Furthermore, The Leela Palace Udaipur was started in2009. This palaces provides wide range of luxury services to number of buyers who visit Indiaevery year. Leela Palaces conduct several marketing activities for the purpose of increasing salesturnover and increasing customer base. However, issues related to competition is faced becauseof uniqueness of products and services. Furthermore, organization uses effective methods formarketing of services such as Celebrity endorsement and other related activities. This aspecttends to support company in increasing sales turnover and meeting expectations of buyers in aneffectual manner. However, online marketing is also used by firm where special offer arehighlighted. The effective of special offer tend to motivate consumers to take frequent purchasedecision related to dinner, stay or visit purpose.Rationale of the studyIn modern era competition has been increasing at rapid speed. Owing to this, it becomescritical for company to retain buyers and attract them towards organization. For this purposepresent study will be conducted to assess impact of digital market on hotel industry. This willhelpful to analyze the importance of digital market for businesses operating at international level.Thus, present study is conducted just for the purpose of gaining competitive edge therebycompany can easily retain its buyers for loner time span. Furthermore, the scenario of customersatisfaction is also linked with study because hotel industry uses digital market for raisingawareness of consumers related to lucrative offers available in the market.Research aim and objectivesAim and objectives for current study will be formulated as follows which supportresearch in collecting both primary and secondary information in an effectual manner. These areas follows-3

Aim-To assess the impact of digital marketing on hotel industry. Case study of Leela Palaces,Hotels and Resorts.ObjectivesTo examine tools of digital marketingTo analyze the role of digital marketing on performance of Leela PalacesTo provide recommendations for effective use of digital marketing to determine long rungrowth and success of Leela Palaces.The aforementioned objectives states that tools of digital marketing will be analyzed byresearch via selection of different secondary sources. In the same manner, both primary andsecondary data will be used for meeting second research objectives. This tends to help researcherin meeting research aim and objectives in an effectual manner. Similarly, third objectives isshowing that research will highlight different ways for effective use of digital marketing tiimprove performance of organization in the marketplace.Research questionsResearch questions for current study will be prepared as follows which will considerresearch objectives into mind. It assists scholar to gather large amount of information in thedirection of research aim and objectives. Hence, following research questions will be taken intoaccount even at the time of collecting primary data. Furthermore, questionnaire will also beprepared by considering the same. These research questions are prepared as follows-What are tools of digital marketingWhat is the role of digital marketing on performance of Leela Palaces?What are different ways to use digital marketing for long run growth and success of LeelaPalaces? Significance of studyMarketing of any organization is very important as it support corporation to expand atglobal level and cater need of different kind of buyers. It is the only marketing through whichinformation related to products and services is communicated among end users. The present willbe helpful for different parties associated such as scholars, researcher and hotels. This is becausestudy will provide basis for other scholars whereby they can easily conduct their thesis.Furthermore, researchers will get information at the time of accessing secondary information.4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Digital Marketing in Leela Palace : Case Study
|45
|13235
|191

Evaluating the impact of employee turnover on organizational productivity in the UK luxury hospitality industry within Intercontinental Hotel London
|40
|12221
|151

Understanding and Defining E-Word of Mouth Marketing
|63
|20069
|19

Impact of Digital Marketing on Sales Turnover in the Hospitality Industry
|34
|8231
|82

Impact of Eco-Friendly Practices on Customer Decision-Making in Hotel Selection
|27
|5857
|55

Effectiveness of Monetary Rewards in Enhancing Employee Motivation
|13
|2413
|76