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To evaluate the impact of digital marketing on online sales performance of a Company: A case study on Asda UK

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Added on  2019-12-28

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Research Aim 3 Qualitative Literature Review 4 Research Design and Methodology 8 Introduction 1. Title “To evaluate the impact of digital marketing on online sales performance of a Company: A case study on Asda UK”. Objectives To identify the concept of digital marketing in modern scenario To evaluate the impact of digital marketing on company’s sales and performance To ascertain the factors that drives the business entities to adopt digital marketing tools. Hypothesis H1: Digital marketing has a positive impact on company’s sales performance Ho: Digital marketing has

To evaluate the impact of digital marketing on online sales performance of a Company: A case study on Asda UK

   Added on 2019-12-28

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TOEVALUATETHEIMPACTOFDIGITALMARKETINGONONLINESALESPERFORMANCEOFACOMPANY. A CASESTUDYOF ASDA UK.1
To evaluate the impact of digital marketing on online sales performance of a Company: A case study on Asda UK_1
TABLEOF CONTENTSIntroduction......................................................................................................................................31. Title..........................................................................................................................................32. Background..............................................................................................................................33. Rationale for the study.............................................................................................................34. Research Aim...........................................................................................................................3Literature Review............................................................................................................................4Research Design and Methodology.................................................................................................4References........................................................................................................................................82
To evaluate the impact of digital marketing on online sales performance of a Company: A case study on Asda UK_2
INTRODUCTION1. Title “To evaluate the impact of digital marketing on online sales performance of a Company:A case study on Asda UK”. 2. Background The study will be carried out with the aim of analysing the impact of digital marketing ononline sales performance. The topic has been selected so as to identify the methods that areadopted by business entities under digital marketing to improve the sales performance aspects.The study will be useful to ascertain the situation that drives the business entities to adopt thetechniques of digital marketing. 3. Rationale for the study The present topic is a research issue because it has a great impact on company’s sales andperformance aspects. It is an issue because it could allow the researcher to identify theimportance of digital marketing on company’s sales performance. It is an issue now sinceresearcher aims to identity how sales ratio of Asda UK is improving through the adoption ofdigital marketing tools. The research will shed light on role of digital marketing in contemporaryscenario along with the factors that drives business to adopt digital marketing tools. 4. Research Aim The main aim of the proposal will be “To evaluate the impact of digital marketing ononline sales performance of a Company: A case study on Asda UK”. Objectives To identify the concept of digital marketing in modern scenario To evaluate the impact of digital marketing on company’s sales and performance To ascertain the factors that drives the business entities to adopt digital marketing tools To recommend the ways through which sales performance could be improved by usingdigital marketing techniques Research questions What is the impact of digital marketing on company’s sales performance?3
To evaluate the impact of digital marketing on online sales performance of a Company: A case study on Asda UK_3

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