Running Head: IMPACT OF DIGITAL SCENT TECHNOLOGY ON THE BUSINESS PERFORMANCEThe impact of digital scent technology on alteration of people emotions: Incontext of XYZ Company
RESEARCH DESIGNTable of ContentsChapter 1: Introduction..........................................................................................................................4Background information....................................................................................................................4Statement of the research question(s) and objectives.............................................................................4Chapter 2: Literature Review.................................................................................................................5Introduction.......................................................................................................................................5To explore the meaning and concept of digital scent technology.......................................................5To identify the impact of digital scent technology on alteration of people emotions: in context of XYZ company...................................................................................................................................6Chapter 3: Research methodology.........................................................................................................8Recommendations about the most appropriate sample unit and sampling methodology.......................9Research Questionnaire.........................................................................................................................9Demographic description...................................................................................................................9Question-related to the meaning and concept of digital scent technology.......................................10Impact of Digital scent technology on business performance..........................................................11Challenges faced by users by using digital scent technology...........................................................11Strategies to get the positive feedback of users by using the digital scent technology in web page: incontext of XYZ Company...............................................................................................................11Research limitation..............................................................................................................................12Ethical consideration.......................................................................................................................12Chapter 4: Discussion of the data........................................................................................................13Introduction.....................................................................................................................................13Demographic Data...........................................................................................................................13Chapter 5: Findings and analysis.........................................................................................................18To explore the meaning and concept of digital scent technology.....................................................18To identify the impact of digital scent technology on the business performance.............................18To address the issues faced by users while using the digital scent technology................................19To recommend the strategy to get the positive feedback of users by using the digital scent technology in web page: in context of XYZ company.....................................................................19Conclusion...........................................................................................................................................20References...........................................................................................................................................21Table of ChartsYChart 1: Gender...................................................................................................................................13Chart 2: Age Group.............................................................................................................................13
RESEARCH DESIGNChart 3: Experience in this industry.....................................................................................................14Chart 4: Digital sense..........................................................................................................................14Chart 5: Advantages of using scent technology...................................................................................14Chart 6: Favourable impact.................................................................................................................15Chart 7: Deliver the added value for users...........................................................................................15Chart 8: Key challenge of digital scent technology.............................................................................16Chart 9: Digital scent technology better than other online technology................................................16Chart 10: Effective strategy to overcome the issue..............................................................................17Chart 11: improve the digital scent technology...................................................................................17
RESEARCH DESIGNChapter 1: IntroductionBackground informationThe research subject is “to analyze the impact of digital scent technology on alteration of people emotions: in context of XYZ company, UK. In the existing situation, it is essential for corporations to get positive feedback from users on their web page to meet the competitive benefits (Wang, et al., 2014). Additionally, it is also important to make continued growth in business within the global marketplace. Therefore, it is significant for corporations to increase the uses of digital scent technology whereby they can make an alteration in people’s emotion. As a result, users will update positive feedbacks on the pages of XYZ Company. For this study, digital scent technology practices play a significant role to change the emotionof people and make a positive comment from them. Therefore, most of the organizations use modern digital scent technology to help the workforce and improve their abilities to offer profits to the firms (Bennett, et al., 2017). Statement of the research question(s) and objectivesTo explore the meaning and concept of digital scent technologyTo identify the impact of digital scent technology on alteration of people emotions: in context of XYZ companyTo address the issues faced by users while using the digital scent technology To recommend the strategy to get the positive feedback of users by using the digital scent technology in web page: in context of XYZ company
RESEARCH DESIGNChapter 2: Literature ReviewIntroductionThe literature review chapter is helpful for the researchers to create a depth understanding of the research subject through investigating of current literature in an appropriate manner. At the same time, an efficient literature review involves data evaluation of many articles, books, and journals, which is supportive to make an effective literature. Additionally, it also helps to create a conceptual understating towards the research problem. It also demonstrates the different aspects of digital scent technology (Neuman, et al., 2014).Moreover, it also identifies the impact of digital scent technology on the business performance. This part also discovers the strategies to decline the challenges faced by the users in implementing the digital scent technology (Panneerselvam, 2014).To explore the meaning and concept of digital scent technologyDatta et al. (2016) stated that the digital scent technology enabled the users to digitally sense, reproduce, transmit, smells, fragrances, and recapture by using the internet. At the same time,it is also stated that the burning of smell tries in competing games, have the fragrance of perfume online, and transfer the scented e-cards through scent web. It supports to develop character and provide an open intelligence of realism. It is also examined that digital scent technology transfers its broad section of implementations in scent-entertainment, music, games, and movies to successfully communicate with users. At the same time, it incorporates the web that is enhanced with scent (Spence, 2015). On the other hand, Efe (2017) defined that digital scent technology (DST) is a significant component of the business performance. Effective DST supports the firms to improve their performance by completing the specific objectives within the corporates.
RESEARCH DESIGNAt the same time, it is also stated that the implementation of such technology helps to obtain a base for the organization in determining the additional opportunity within the marketplace, which directs to obtaining a competitive advantage. From this, the organization also enabled the users to manage their resources and practical acts. It is also associated with the E-commerce that will create the online shopping and fun. It is stated that in future users will not only able to see the information but also able to smell things from the application of internet (Ranasinghe, et al., 2014). To identify the impact of digital scent technology on alteration of people emotions: in context of XYZ companyAccording to the Ferrari et al., (2013), digital scent technology has a positive impact on alteration of people emotions because it has distinct features as compared to other technology. Furthermore, it is analyzed that e-nose is a compact device hence it is portable which create added value for the users. As a result, it has a favorable impact on the emotion of people. Along with this, digital scent technology identifies the simple molecules that cannot be attained by the human nose. In contrast to this, Relles et al. (2013) stated that digital scent technology has a negative impact on the people’s emotion because it takes time and more expensive more users. In this way, it is assessed that cost of e-nose range from $5000 to $100,000 which is the very high amount for the company.To address the issues faced by users while using the digital scent technology As per the view of Whiteford (2013), the main issues of digital scent technology is lack of appropriate smell through the internet. Because digital scent technology does not work appropriately in case users are suffering from health illness. It is also stated that the scent is perceived by different sensory cells that mainly exist in a cavity through e-nose. At the same time, the memo is activated to the mind and then these cells discover the smell of scent.
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