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Impact of Digital Technologies on Business Activities Assignment

Added on - 23 Nov 2020

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Research Proposal
Table of ContentsOverview of the study............................................................................................................3Research aim and objectives..................................................................................................3Research questions.................................................................................................................4Rational of the study...............................................................................................................4Literature review....................................................................................................................4Research methodology...........................................................................................................6Resources required and timeline............................................................................................9REFERENCES..............................................................................................................................11Research aim and objectives.................................................................................................3Research questions................................................................................................................3Rational of the study...............................................................................................................3Literature review...................................................................................................................4Research methodology..........................................................................................................6Resources required and timeline..........................................................................................8REFERENCES....................................................................................................................10
Topic: To assess the impact of digital technologies on business activities and performance inthe context of firms operating in retail sector: A study on Harrods PlcOverview of the studyIn the recent times,with the motive to gain competitive edge over rivals operating in retailsector are placing high level of emphasis on using social media marketing strategy.Moreover,social media marketing strategy enablesfirm to influence customer decision making andtherebysales as well.By placing advertisement on social sitessuch asFacebook, twitter etcbusiness unitcan modify customer’s behavior and align the same with existing trends or products.The presentresearch proposal is based on Harrods, departmental store, which offers wide range of qualityand luxury retail products orservicesto the customers.Now, for copingup with the competitionlevel and attaining success business units emphasize on employing social media marketingstrategy. Hence, in this, research report will provide deeper insight about the extent to whichdigital technologies (SMM) influence activities and performance of business through literaturereview. Further, such proposal will alos shed light onthe methodology which will be used foraddressing researchissue with regards to Harrods.Research aim and objectivesThe aim behind initiating present study is toassessthe impact of digital technologieson business activities and performance of Harrods Plc.On the basis of above aim following objectives have been drafted such as:To identify the trend of digital technology with regards to retail sector.To evaluate the influence of digital technology on Harrods business activities andperformance.To investigate challenges associated with the adoption of digital technologies inrelation to Harrods.To recommend effective digital technologies to Harrods that contribute inperformance enhancement.
Research questionsFor conducting study in an appropriatemannerresearcher is required to develop suitablequestions by taking into account research aim & objectives.Q.1 What is the trend of digital technology in UK retail sector?Q.2 Does digital technology (social media marketing)impactbusiness operations of Harrodsplc?Rationale of the studyRational of the studyThe rationale of the study is many large organizations are operating their business usingthe digital technology which creates several beneficial opportunities for the growth of thebusiness and many limitations are faced by the business in relation to the image consciousness.Due to this, Large corporate are highly sensitive to the issue of social media marketing on theirbusiness concerns (Herrmann and Flecknell, 2018). Digital technology influence the revenue andthe customer base of the entity across the world while negative feedback from the customersspoils the image of the company. This issue has been highlighted by many of the industries asthey are moving towards the digital era for reaching the success and growth of the business andto attain a global presence.Significance of the studyIt helps the researcher in developing a well thesis regarding the impact of social mediamarketing on the business. Harrods can use this study for evaluating the positive and negativeeffects on its operations and brand so that appropriate action can be taken by it to enhance itsperformance. The other researcher who are researching on this issue can take the guidance fromthis study so that it becomes easy for them to address this issue effectively and efficiently.Research proposal facilitates an overview of the project that enables the researcher to understandthe scope of the research as well as the proposed methodology and chosen research methods.Research proposal acts as a document that serve the content for the project.
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