Ask a question from expert

Ask now

Impact of Digital Technologies on Business Activities Assignment

14 Pages4047 Words225 Views
   

Added on  2020-11-23

Impact of Digital Technologies on Business Activities Assignment

   Added on 2020-11-23

BookmarkShareRelated Documents
Research Proposal
Impact of Digital Technologies on Business Activities Assignment_1
Table of ContentsOverview of the study............................................................................................................3Research aim and objectives..................................................................................................3Research questions.................................................................................................................4Rational of the study...............................................................................................................4Literature review....................................................................................................................4Research methodology...........................................................................................................6Resources required and timeline............................................................................................9REFERENCES..............................................................................................................................11Research aim and objectives .................................................................................................3Research questions ................................................................................................................3Rational of the study...............................................................................................................3Literature review ...................................................................................................................4Research methodology ..........................................................................................................6Resources required and timeline ..........................................................................................8REFERENCES ....................................................................................................................10
Impact of Digital Technologies on Business Activities Assignment_2
Topic: To assess the impact of digital technologies on business activities and performance inthe context of firms operating in retail sector: A study on Harrods Plc Overview of the studyIn the recent times, with the motive to gain competitive edge over rivals operating in retailsector are placing high level of emphasis on using social media marketing strategy. Moreover,social media marketing strategy enables firm to influence customer decision making and therebysales as well. By placing advertisement on social sites such as Facebook, twitter etc business unitcan modify customer’s behavior and align the same with existing trends or products. The presentresearch proposal is based on Harrods, departmental store, which offers wide range of qualityand luxury retail products or servicesto the customers. Now, for copingup with the competitionlevel and attaining success business units emphasize on employing social media marketingstrategy. Hence, in this, research report will provide deeper insight about the extent to whichdigital technologies (SMM) influence activities and performance of business through literaturereview. Further, such proposal will alos shed light on the methodology which will be used foraddressing research issue with regards to Harrods. Research aim and objectives The aim behind initiating present study is to assess the impact of digital technologieson business activities and performance of Harrods Plc.On the basis of above aim following objectives have been drafted such as:To identify the trend of digital technology with regards to retail sector. To evaluate the influence of digital technology on Harrods business activities andperformance. To investigate challenges associated with the adoption of digital technologies inrelation to Harrods.To recommend effective digital technologies to Harrods that contribute inperformance enhancement.
Impact of Digital Technologies on Business Activities Assignment_3
Research questions For conducting study in an appropriate mannerresearcher is required to develop suitablequestions by taking into account research aim & objectives.Q.1 What is the trend of digital technology in UK retail sector?Q.2 Does digital technology (social media marketing) impact business operations of Harrodsplc?Rationale of the studyRational of the studyThe rationale of the study is many large organizations are operating their business usingthe digital technology which creates several beneficial opportunities for the growth of thebusiness and many limitations are faced by the business in relation to the image consciousness.Due to this, Large corporate are highly sensitive to the issue of social media marketing on theirbusiness concerns (Herrmann and Flecknell, 2018). Digital technology influence the revenue andthe customer base of the entity across the world while negative feedback from the customersspoils the image of the company. This issue has been highlighted by many of the industries asthey are moving towards the digital era for reaching the success and growth of the business andto attain a global presence.Significance of the study It helps the researcher in developing a well thesis regarding the impact of social mediamarketing on the business. Harrods can use this study for evaluating the positive and negativeeffects on its operations and brand so that appropriate action can be taken by it to enhance itsperformance. The other researcher who are researching on this issue can take the guidance fromthis study so that it becomes easy for them to address this issue effectively and efficiently.Research proposal facilitates an overview of the project that enables the researcher to understandthe scope of the research as well as the proposed methodology and chosen research methods.Research proposal acts as a document that serve the content for the project.
Impact of Digital Technologies on Business Activities Assignment_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Impact of Digital Technologies on Business Activities and Performance: A Study on Harrods Plc
|12
|1156
|57

Impact of Digital Technology on Business Activities and Performance in UK Retail Industry
|36
|8748
|1

Impact of Social Media Marketing on the Sales Performance of Hospitality
|7
|1410
|260

Impact of Social Media Marketing on Performance Level of Sales of UK Retail Sector: Mulberry INTRODUCTION
|16
|4587
|290

Digital Marketing Tools Influencing Buying Decisions of Customers in Retail Industry- A Study on Next plc
|12
|991
|276

Impact of Digital Technologies on Business : Case Study on Harrods Limited
|17
|4161
|48