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Impact of Digital Technologies Over Tactics of Marketing

   

Added on  2020-12-09

9 Pages2553 Words17 Views
RESEARCHPROJECT
Impact of Digital Technologies Over Tactics of Marketing_1
Table of ContentsINTRODUCTION...........................................................................................................................1Literature review- ............................................................................................................................2Research methodologies..................................................................................................................4Activities & Time scale...............................................................................................................5REFERENCES................................................................................................................................7
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TITLE- To evaluate the impact of digital technologies over tactics of marketing over the keyperformance of business enterprise. A case study on hotel Hilton. INTRODUCTIONDigital technological bring advancement to the growth of enterprise in effective mode.The digitalised process affect the process of marketing in the significant mode. The internet isthe crucial process which will be helpful as to have the information about the customers so thatfirm can process the activities of enterprise in effective model the present report will outline thebusiness activities of Hotel Hilton (Itani, Agnihotri and Dingus, (2017)). It is the hospitalitybrand which works as to provide accommodation facility to its customers. Marketing strategieswill be helpful to bring stimulation in the profitability of enterprise. In addition to this, reportwill focus over the having improvement in the activities of marketing so that firm can process allthings effectively. Thus, it can be said that the absence of technology will hinder the growth ofenterprise. The main aim is to bring improvement in the marketing strategies so that effectiveplan of activities will help toi organise each things effectively. AimsTo evaluate the impact of tactics of marketing over the key performance of business enterprise.A case study on hotel Hilton. Objectives-1.To understand the meaning of marketing.2.To examine the differed kinds of strategies of marketing used by Hotel Hilton, forenhancement in brand awareness.3.To identify the impact of marketing strategies for having improvement in businessperformance. 4.To recommend the various ways which are suitable for increasing organisational sales. RESEARCH QUESTIONNAIRE-1.What are the impact of technological advancement to enhance customer satisfaction?2.How to have systematic operation of firm with the use of technological advancement?3.How digital technology will improve marketing tactics. Rational in the contribution processThe main aim of digital technology is to process the activities of firm in effective mode.The marketing is the term which is responsible to enhancement in revenue scale. The Hotel1
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