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Impact of Digital Technology in Hospitality Sector | Hilton Hotel

   

Added on  2020-10-22

11 Pages2418 Words323 Views
Project ProposalReport

Table of Contents1. INTRODUCTION ......................................................................................................................31.1 Research Background ...........................................................................................................31.2 Aims & Objectives................................................................................................................31.3 Research Rationale................................................................................................................32. LITERATURE REVIEW ...........................................................................................................43. RESEARCH METHODOLOGY ................................................................................................53.1 Research approach................................................................................................................53.2 Research philosophy.............................................................................................................63.3 Research design.....................................................................................................................63.4 Data collection......................................................................................................................63.5 Sampling...............................................................................................................................73.6 Data analysis.........................................................................................................................73.7 Ethical consideration.............................................................................................................7GANTT CHART ............................................................................................................................7CONCLUSION ...............................................................................................................................9REFERENCES................................................................................................................................1

Title : “To Explore the impact of digital technology in hospitality sector”. Case study based onHilton Hotel”. 1. INTRODUCTION Nowadays, technologies are highly emerging with having, strict regulations and changingcustomer experiences, the hoteliers are now forced to be highly vigilant. Today's biggestchallenge is about staying relevant in the market. New techniques provides new challenges andopportunities for the new development areas (Baka, 2016). 1.1 Research Background Present study based on digital technologies. For that, study will be taking Hilton hotelwhich is the largest hospitality company. Large number of companies in the hospitality industryhave now come to a realization that by adopting digital technologies that by adopting digitaltechnologies, they are able to maximize their brand visibility past refer (Bontis, Janošević andDženopoljac, 2015). Present will present the overall good impact of modern technologies on theoverall development process. 1.2 Aims & ObjectivesAims: To explore the importance of digital technologies in hospitality sector. ObjectivesTo understand the importance of digital technologies in hospitality sectorTo analyse the impact of modern technology in Hilton Hotel.To examine the challenges that faced by Hilton while implementing modern process To recommend measures to improve technological implicants for future.Research Questions Q. What are the importance of digital technologies in hospitality sectorQ. What are the impact of modern technology in Hilton Hotel.Q. What are the challenges that faced by Hilton while implementing modern process Q. What are the measures to improve technological implicants for future.

1.3 Research RationaleDomestic and international tourism has been several years of steady growth. Within adecade most of the technologies helps hotels to attract their potential customers. Constanttechnological development has been given huge impact on the customers. Present study helps todefine the importance of digital technology on hospitality sector. It helps to identify the differentopportunities in new modern technologies as well. 2. LITERATURE REVIEW According to Ryan (2016), computer reservation systems revolutionized the travel andhospitality industry. Digital technology has been the most essential developed techniques whichhelps in new development areas. Hospitality sector used this facility in many manners. Such asthey travel websites and apps where is a plethora of online travel sites and apps. Through whichthey can easily develop interest among clients or customers. In the perspective of customers, theyalso get easily acceptable the new form of services which digital effective and in speedy pastrefer. With the help of new software and artificial intelligence, hospitality industry has beentaken several benefits and growth (Hudson and et.al., 2015). Websites are the new and majortarget performing goals in order to meet the out the new areas of effective working targets.Travel and customers can easily approach Hotels with the help of websites of the company.Overall, Hilton can also give offers and new information directly to the upper level of goals.According to Geissinger Lewis, (2015), digital technology importance for Hilton because ofsome benefits such as Relevance. It is relevant for the guests to recommend the location that areperfect according to them. According to past refer Security is the another reason for which Hiltonneeds to adopt the digital technology. For more it is very necessary for the company to make thegood impact on the overall development process. It is the vast topic where researcher study thetopic into detailed manner. This helps to determine to know the importance or need of studytopic. In order to meet out the results and long lasting growth. (Lewis, 2015) With the helps ofnew artificial information system, security customer trust also has been increased to protect data,credit card numbers, billing address, contract information and many more. Another importanceof digital technology is sustainability which helps to save energy and money of the company aswell as customers. The main purpose behind this study is to explore the role of moderntechnologies in the implementation process in order to meet out the best development goals. Ourliving environment is a combination of online and offline spaces that co-exist together, defining

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