Impact of Digital Technology in the Travel and Tourism Sector Assignment

RESEARCH PROJECT

Contents
Contents............................................................................................................................ 2
TOPIC: “The influence of digital technology in the travel and tourism sector”...............3
INTRODUCTION............................................................................................................... 3
TASK 1............................................................................................................................ 3
1.1 Formulate and record of possible research project outline specifications................3
1.2 The factors that contribute to the process of research project selection....................................4
1.3 Undertake a critical review of key references...................................................................5
1.4 Produce a research project specification.........................................................................6
1.5 Appropriate plan and procedures for the agreed research specification....................................7
TASK 2............................................................................................................................ 8
2.1 Match resources efficiently to the research question or hypothesis.........................................8
2.2 Undertake the proposed research investigation in accordance with the agreed specification and
procedures.................................................................................................................. 9
2.3 Record and collate relevant data where appropriate...........................................................9
TASK 3.......................................................................................................................... 10
3.1 Use appropriate research evaluation techniques..............................................................10
3.2 Interpret and analyse the results in terms of the original research specification........................11
3.3 Recommendations in their research and link to research findings and justify areas for further
consideration............................................................................................................. 16
TASK 4.......................................................................................................................... 16
REFERENCES................................................................................................................. 19

TOPIC: “The influence of digital technology in the travel and tourism sector”.
INTRODUCTION
Digital technology is being considered as one of the crucial method that has changed the
whole scenario of doing business in present world (Beetham and Sharpe, 2013). On the other
side, if it is talked about travel and tourism business sector digitalisation has helped business
organisations that are working within this section to bring changes based on the requirements of
the technology and current trends. Under present investigating report, researcher has kept its
focus on the technology and advanced innovations which has helped business companies that are
working within the travel and tourism sector to reshape themselves while offering different range
of services to the customers or visitors. Alongside this, Thomas Cook Company has been chosen
for conducting this report and the organisation is famous in all over the world for its unique
services provided to the travelers and visitors. Some of the services that this company offers are
occasion bundles, journey lines, traveler aircrafts and more which has helped business
organisation and becoming a successful travel and tourism company.
TASK 1
1.1 Formulate and record of possible research project outline specifications
in past two or three decades technology has helped business organisations like Thomas
Cook, virgin holidays and more to improve their customer base where social media has helped
companies in grabbing attention of customers from all over the world. In past companies used to
to promote themselves on television, podcast, newspaper and many more other traditional
approaches of marketing (Benckendorff, Sheldon and Fesenmaier, 2014). Technology has
changed the whole scenario for them where internet played a crucial role, YouTube, Facebook,
Instagram and many more are some of good examples of social media tools that it can be used by
companies in order to grab attention of customers. So it is one of the most necessary parts that
helps in address all the problems in a significant manner.
Significance of Research
Vital reason behind conducting this report on the subject that has been taken into
consideration by the researcher in regards to technology or digitalization, is that public usually
stays online on social media and this has bean grabbed as one of the opportunity by companies

that are doing business within the travel and tourism sector (Bizirgianni and Dionysopoulou,
2013). Another reason behind conducting investigation on this subject is the self interest of
research investigator.
Research Aim:
“To analyse the importance of social media tools in enhancing the customer base
within travel and tourism sector”. A study on Thomas Cook Group.
Research Objectives:
 To understand the concept of social media within travel and tourism sector.
 To identify the basic reason behind improving customer base for a company like Thomas
Cook.
 To evaluate the barriers that can be seen by Thomas Cook while adopting social media as
promotional tool.
1.2 The factors that contribute to the process of research project selection
Introduction- Main stage of investigation where, researcher basically sets aim and the
objective for the research (Brynjolfsson and McAfee, 2012).
Literature review- this section of research also plays a crucial role where researcher
basically e focus on the secondary sources and develop answers on the set objectives for the
investigation.
Research methodology- under this part, investigator selects the best method in order to
conduct an investigation on a particular subject and this consists with different factors like data
collection methods, types of methods, research approach and many more (Brynjolfsson and
McAfee, 2014).
Data analysis- basically, another crucial part for research where investigator does the
interpretation of the collected information taken with the help of questionnaire developed within
the research methodology section.
Conclusion and recommendations- Last section, where all the results are being
computed or presented for the chosen subject of research. This part basically shows the outcomes