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The Impact of Digital Technology on Business Activity (Doc)

   

Added on  2020-10-05

25 Pages5632 Words69 Views
Impact of Digital Technologyon Business Activity

Table of ContentsTITLE: ............................................................................................................................................1INTRODUCTION...........................................................................................................................1TASK 1 ..........................................................................................................................................1P1 Explain project aims and objectives......................................................................................1P2 Making project management plan.........................................................................................3P3 Work breakdown structure and Gantt chart. .........................................................................5TASK 2............................................................................................................................................6P4) Application of quantitative and qualitative tools for data collection...................................6TASK 3..........................................................................................................................................11P5 Analyse research and appropriate tools and methods..........................................................11P6) Appropriate recommendations as a result of research and data analysis to draw valid andmeaningful conclusions.............................................................................................................19P7) Self- reflection of the work undertaken..............................................................................19CONCLUSION..............................................................................................................................20REFERENCES .............................................................................................................................21

TITLE: “To analyse the importance digital technologies specially social media tools within themarketing functions of an organisation”. A case study on Telecom Plus. INTRODUCTIONDigital technology is consist to be the most essential element which plays vast role inenhancing the performance and productivity of firm at market place. In the world full ofdigitalisation organisations people are very much aware about the digital applications as widelyconcern on using them in appropriate manner (Wilson, 2014). Digital technologies are effectivein making humans life more easy and comfortable. Digital technologies are appropriate inconducting business operations in more smooth and easy manner. In this modern businessenvironment it is important for an organisation to use digital technologies as to making theirbusiness operations more effective in nature. Social media tools are considered as the mostessential source which plays vast role in conducting marketing and promotional activities of firmat wide scale. Telecom Plus is a chosen organisation for this particular report, it is a multi-utilitysupplier which is based in United Kingdom. The company mainly deals in supplies of gas,electricity, landlines, mobile services and broadband facilities to business and residences. Thisreport contents the study about the aims and targets of firm, the significance of advancement inachieving higher development and gainfulness alongside project development plan, a little scaleinvestigation through applying qualitative and quantitative techniques and at last basicinformation and data will be accumulated and translated in fitting way.TASK 1P1 Explain project aims and objectivesEach business organisation has some aims and objectives and organisations are work forattaining them in appropriate manner. Aims and objectives are predetermined in nature and in anorganisations higher authorities and management plays vast role in implementing all businessactivities in systematic manner as to reaching at the final result and outcome (Whyte, Stasis andLindkvist, 2016). Digital technology is considered as the most essential aspect which plays vastrole in developing the operations of firm at market place. In addition organisations are work forsome purpose and the major objective of an organisation is to expand their business operations atwide scale and digital technologies such as mobile applications and social media tools plays vast1

role in implementing an effective communication channel as to establishing an effectivecommunication process with public as to creating awareness about the offered products andservices of firm at market place. Digital tools and technologies are also effective in improvisingthe operations of firm at market place which create value in attaining higher growth and success.The web based life help in leading powerful business activities and capacities in the firm. Thereare different strategies which can be utilized for current commercial center to catching potentialclients which help in giving high achievement level and development to independent company inlegitimate way (Westerman, Bonnet and McAfee, 2014). The association administration requireto make significant stride on the off chance that they are creating and making imaginative factorsso this will make positive effect on business capacities and exercises. In this, internet based life will assume an imperative part in directing powerful activitiesin Telecom Plus. Through this, they can without doubt increasing high measure of wage andincome in better way. Alongside this, it will help with exchanging important information anddata starting with one individual then onto the next successfully. This is the fitting stage for startperson where firm can without much of a stretch collaborating with potential clients in a venture.Background of the Project: The report into consideration is based on the importance of digital technologies speciallysocial media in conducting the marketing activities of the firm. Marketing is consist to be acrucial process which plays a vast role in promoting organisational operations and function atlarge scale. Telecom Plus is a medium size multi utility supplier based in the United Kingdom.The company mainly providing services and products to the households and business firms.Advanced innovation gives extraordinary and inventive offices which can help in upgradingprivate company development and achievement level at the market territory. Alongside this, itwill help in making viable business capacities and tasks for accomplishing potential objectivesand targets successfully. From that point forward, they require to exchange all required data andinformation with the assistance of online networking channels and devices from their covetedclients (Wahyuni, 2012). It is essential for firm is to pick innovation which help in increasinghigh measure of salary and income for an association. For receiving web-based socialnetworking instruments, firm can without much of a stretch growing new items andadministrations to their potential purchasers. Aim of the Project: 2

“To analyse the importance digital technologies specially social media tools within themarketing functions of an organisation”. A case study on Telecom Plus. Research Objectives: To determine the usefulness of social media tools for framing marketing policies ofTelecom Plus. To identify the role of social media tools in enhancing overall sales as well as theprofitability of Telecom Plus. To ascertain the specific social media tools used by Telecom Plus for the purpose ofconducting marketing activities within the business environment. Research Questions: What are the major usefulness of social media tools for framing marketing policies ofTelecom Plus? What are the major role of social media tools in enhancing overall sales as well as theprofitability of Telecom Plus? What are the specific social media tools used by Telecom Plus for the purpose ofconducting marketing activities within the business environment? P2 Making project management planProject management plan is determined as the most essential element which plays widerole in implementing all activities of firm in appropriate manner in order to accomplishingorganisational goals and objectives in effective manner. It is the major concern on a small as wellas large business enterprises to create an appropriate time frame as to accomplishingorganisational goals and objectives within the desired period of time. This is required to executebusiness exercises in appropriate request. This aides in accomplishing organization's objectiveand targets at speedier speed. Undertaking administration design gives a system that assistancestaff to choose their further strategies and different exercises that are engaged with theachievement of objectives of organization. Task administration design help with deciding certainthings which incorporates scope, time, cost, quality, hazard, correspondence strategies that oughtto be trailed by organization. This assistance in sparing time of specialist and help in betterexecution of undertaking. There are distinctive segments associated with venture administrationdesign and are said beneath: 3

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