Digital Technology Impact on Sheldon Hotel's Business

This assignment assesses the impact of digital technology on Sheldon Hotel's business activities, including the type of digital technology used, benefits, and effects on customer satisfaction, communication between employees and managers, and core business activities. It also evaluates whether using digital technology improves employee performance at various levels.

Research Project

TABLE OF CONTENTS
INTRODUCTION:..........................................................................................................................1
TASK 1............................................................................................................................................1
P1) Research proposal which clearly define question and hypothesis with literature review.1
P2) Research methods and approaches to primary and secondary research..........................5
TASK 2............................................................................................................................................6
P3 Conduct primary and secondary research using appropriate methods for a business
research project that consider costs, access and ethical issues...............................................6
P4 Apply appropriate analytical tools, analyse research findings and data...........................7
TASK 3 .........................................................................................................................................14
P5 Communicate research outcomes in an appropriate manner for the intended audience. 14
Covered in PPT.....................................................................................................................14
TASK 4 .........................................................................................................................................15
P6 Reflect on the effectiveness of research methods applied for meeting objectives of the
business research project......................................................................................................15
P7 Consider alternative research methodologies and lessons learnt in view of the outcomes.15
CONCLUSION:.............................................................................................................................16
REFERENCES:.............................................................................................................................17

INTRODUCTION:
In recent era digital technology is highly been used in business activities. It helps in
increasing efficiency in business operations. This report will show impact of digital technology
on business activities (Smith, 2015) It will explain how product and services can be developed
by using digital technology. Moreover, it will show how business operations can be diversified in
different areas. Also, what will be the impact of digital technology on core business operations.
For this research the company taken is Sheldon Hotel. It is a small business enterprise that is
operating within UK.
TASK 1
P1) Research proposal which clearly define question and hypothesis with literature review.
Hospitality industry has been growing due to effective demand which is being seen in the
overall sector. It is expected that the sector will grow in double digit going forward. It is also
expected that profits will see a boost in the near future. Sheldon Hotel is a small business within
UK and is planning to open its hotels in various other cities of the nation. If the growth will be
same, it is expected that overall development of the whole industry will take place which will be
beneficial for the company going forward. The central obligation of every business association is
to satisfying the essential wanted of purchasers as to maintain them for long time for increasing
long time profits by them. Purchasers are the basic component of market as the generation and
profitability depends on client's inclination. This Research depends on the significance of
advanced instruments and innovations in boosting deals and income of firm. The real thought
process of every little and in addition huge business association is to recognizing the
progressions that are emerges in the pattern and client's discernment and delivering merchandise
and ventures as per the changing needs and needs of individuals (Aurigi, 2016). Computerized
apparatuses and innovations assumes a tremendous part in investigating all business exercises at
wide range through giving quick and simple administrations to the potential purchasers as to
fulfilling the necessities and needs of individuals and this additionally compelling in picking up
an aggressive edge at advertise. The fundamental point of leading exploration is to upgrade the
aptitudes and information of the concerned student in the field of promoting as how
computerized instruments assumes a successful part in enhancing the profitability and execution
of firm.
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Research Aim :- It is considered as the most imperative piece of research venture in light of the
fact that the entire work and action of research depend on the title and point of the examination.
This comprise as an issue which is should be examined by investigate for leading an examination
work. The point of this specific research is to decide the significance of advanced innovation to
bring out improvement and proficiency in activities for an affiliation.
Research objectives :-
This piece of research depends on the examination points in light of the fact that in this
different goals are readied which are altogether interlinked with investigate title. This give
assistance to the specialist to do the tasks and exercises of research in precise way. Some
fundamental destinations are portrayed as underneath:
 To find out the use of digital technology in business activities
 To find out impact of digital technology on business activities
 To provide recommendations and conclusion in implementing digital technology
Research Questions
This piece of research is interlined with inquire about targets as these are made according
to the foreordained destinations of the examination. Inquiries assumes a compelling part in
directing writing audit with perspectives of different scholars and writers. Some basic inquiries
of research are assessed as underneath:
 What is the use of digital technology in business activities?
 What are the impact of digital technology on business activities?
Literature review
Use of Digital Technology in Business Activities
To do business successfully, it is very fundamental that correct sort of mechanical
apparatuses are being utilized by the organization to convey its administrations in an effective
manner. As per the views of Robert wellson, 2017. This will likewise ensure that Customer
fulfilment is accomplished and there is no absence of profitability or effectiveness inside the
organisation. It additionally helps organization in diminishing its cost of tasks and acquires
productivity its creation and administration conveyance process. Subsequently, it is very certain
that framework programming assumes a colossal part in influencing business to flourish and
become more proficient (Ba and Wang, 2013). Industries are growing very fast and the need of
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technology within travel and tourism is quite high thus it is essential that right kind of
technological tools are used by the company to attract consumers around the world in an
effective as well as efficient way. Advanced innovation makes less demanding for organizations
to achieve extensive number of clients which are from various socio-economics and also
districts. Framework programming enables an organization to influence its business to process
less demanding and viable in this way business might enhance their workings occasionally with a
specific end goal to understand the productive effect of innovation and digital technology on
business. There are various uses of digital technology within the sector, these can be discussed as
follows: Reaching out to consumers: Digital technological tools can be used to reach out to
consumers in an effective way, that will enable an organisation to grow and gain market
share in a competitive market. Speeding up Process: The process of providing services can be increased in an effective
way, if there will be implementation of digital technology within the business operations
and thus it is essential to implement rights sorts of technology for the purpose of growth
and development of the business in the longer run.
 Easier service delivery to customers: Customers can be delivered services in an effective
manner through the use of digital technology within the operations and business in
general. Thus, It is quite important that management of company realises the importance
of digital tools as well as technology for the purpose of doing business in an effective as
well as efficient way in the longer run.
To find out impact of digital technology on business activities
Digital Technology has various benefits and it is of paramount importance that
management of Sheldon Hotel shall implement different types of digital tools as well as
technologies within the organisation to achieve varied benefits, these includes different types of
software systems for effective management of operations of company, better service delivery etc.
The various impacts of digital technology are as follows: Expanding efficiency: Organizations are centred around embracing new apparatuses and
innovations as to creating hierarchical profitability. High efficiency drives the firm
towards high development and accomplishment as it helps in drawing in expansive
number of purchasers towards firm and its offered items and administrations.
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Development of new strategies are compelling in improving efficiency of firm. The
concerned Organization is thinking on embracing new devices and advances as to making
headway in their items and administrations (Charles Jr, Schmidheiny and Watts, 2017). An increase in Profitability: on the planet loaded with digitalisation for the most part
individuals invest a gigantic energy in computerized items as these are helps in making
people life all the more simple and agreeable. Huge number of individuals depend on
advanced instruments and advances and utilize them at constant premise so organization,
for example, Sheldon Hotel are worry on growing new and inventive items at commercial
centre as to improving gainfulness of firm through picking up consideration of
individuals.
 Automation helps in sparing time: Tasks which are performed inside the association
needs to computerize at visit premise as to spare time and bring effectiveness and raise
profitability of the firm. Manual workings are continually being supplanted by innovative
changes. Associations are worry on embracing new instruments that are helps in sparing
time and cost of firm, computerized types of gear are helps in sparing additional time and
cost of firm. This will also allow organisations to grow and prosper over period of time,
Automation in the process of manufacturing as well as delivery of services allow
company to grow rapidly than its peers which is also an added advantage to not only the
firm but also for the whole industry as well.
To provide recommendations and conclusion in implementing digital technology
Implementing digital technology at the workplace has become a very crucial aspect of
any business organisation in current era. It is thus important to implement the same within the
business and enhance the productivity of the organisation. Implementation of digital technology
can generate various benefits for management in the longer run, and thus it is quite essential that
along with manual workforce, there is a right mixture of automated tools and technologies within
the company. Sheldon Hotel is a comparatively small hotel in the industry and therefore the need
of digital tools and technology is even high in the company, which will enable them to grow and
gain a higher place within the market quite rapidly. Basic leadership can be portrayed as the most
vital piece of business association as the development and accomplishment of firm depend on
viable basic leadership (Loebbecke and Picot, 2015). Digital tools and technology helps in
legitimately execution of all assets so as to make suitable choice which is useful for firm or its
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development. As a little firm Sheldon Hotel is centred around making a compelling choice as to
building up their execution and efficiency at commercial centre. Advanced apparatuses and
advances has a compelling association with hierarchical development and achievement.
Inventive apparatuses and advances are basic in creating hierarchical execution and efficiency.
Every little and additionally substantial business associations are worry on applying best systems
as to improving development of firm. The connection between increase in net pay and gross
incomes are the same only have distinctive intellectual substance and targets. For expanding
deals and incomes each need distinctive technique.
P2) Research methods and approaches to primary and secondary research.
Research Method is a deliberate arrangement for directing exploration. It is viewed as the
most essential piece of research venture. It is useful for the analyst to perform such research
work in the most proficient way that is available (Kim, Lee and Lee, 2013). This piece of
research requires utilization of various instruments and strategies which are fundamental for look
into work. This piece of research is partitioned into various parts that are impactful for specialist
to land at conclusion.
Type of Investigation
Research is of different sorts. The kind of research to be chosen is chosen by the analyst.
There are two unique kinds of research subjective and quantitative. This portrays the idea of
research. Subjective research depends on nature of information. The strategy that is chosen for
this specific research is subjective technique in light of the fact that in this sort of technique
diverse raw numbers are considered for touching base at conclusion. Kind of examination chose
assumes a vital part fit as a fiddle to entire research report, along these lines it ought to be chosen
with legitimate care. Besides Quantitative research worried about various realities and figure are
being find out by the analyst to settle the numerical segment of research. This strategy don't give
suitable consequence of research as it give numerical estimation of research. Scientist don't
consider this strategy to perform test rather they consider subjective research technique to
perform different sorts of analysis. This strategy give genuine and certain outcome which are in
type of proposition, theory and suppositions which can read by any person. It likewise decide
different circumstance of investigation through which it give compelling results.
Research Philosophy
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Research Philosophy is essentially is conviction about the manners by which information
about a Topic ought to be gathered, utilized and broke down. At the end of the day, it can be
characterized as the manner by which record and investigation of the information about a marvel.
Research logic is separated in to two area that is interpretivism and positivism. In show period
scientist utilize interpretivism investigate approach since this approach of research gives
subjective report which assist the analyst with analysing the information at various phases of the
specific wonder (Newell and Marabelli, 2015). It depends on the nature and its part as social
components. It endeavours to comprehend social part of various individual as per the analyst's
importance. Scientist attempts to put his best exertion in understanding human feelings and their
social part.
Research Approach
Research approach is a viable devices of research which offer help in completing the
exercises of research in idealize way so the outcome can be gotten. The methodologies of
research are classes into two fundamental research approaches like inductive and deductive
research approach. In show examine venture Inductive approach is considered by the analyst
since this depends on the subjective information. It figured on accessibility of statistical data
points which are gathered by the scientist (Soetanto and Jack, 2013). A definitive point of this
approach is to bring out implications from the information which is being gathered so examples
and connections between them can be recognized legitimately.
TASK 2
P3 Conduct primary and secondary research using appropriate methods for a business research
project that consider costs, access and ethical issues
Research methodology -
In this fundamental research approach is used. It is done to expand the knowledge in
specific area. This approach will give an idea on how digital technology is impacting business
and in what ways it has made business grow and develop (Bell, 2014) Also, what can be its
impact on core activities. The research design used in this is
The philosophy used in this is positivism that reflects upon the use of factual knowledge that is
gained by observation. In this
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Research design- The design used in this is descriptive design that focuses on qualitative data
rather than quantitative data. The Research Design alludes to the general procedure that is
incorporated the diverse segments of the investigation in a sound and coherent way it guarantees
tending to the examination issue viably. There are three sort of research configuration like clear
research plan, Exploratory research outline and Casual or test examine plan. We consider
exploratory research plan since this examination depends on the subjective research.
Spellbinding examination configuration is essentially worry with disclosing issue and touching
base to its answer. It is a more purposive investigation. In display time elucidating research plan
technique is utilized on the grounds that it helps in breaking down in productive way.
Sampling- In this data is collected by doing random sampling. Under Data Sampling, Samples
are chosen from the populace and open. This example is an agent of the entire populace and
research depends on the data acquired from such example. The span of the example taken is 40
respondents who are taking administrations of the firm on standard premise (Kale, 2014).
Testing method is utilized by the analyst which are probabilistic or non-probabilistic strategies
which are utilized according to prerequisite of the ventures. For this exploration Non-
probabilistic(goal-coordinated) strategy has been taken (Doong and Ho, 2012).
Data analysis- The data analysis is done on the basis of quantitative data analysis. It will give a
critical and rational thinking. Data Analysis is the fundamental procedure of investigating,
breaking down, changing and demonstrating of information to gather comes about. It has various
features and methodologies which are utilized by specialist as to conveying fitting outcome and
discoveries. Information examination involves two sort of sources like essential source and
auxiliary source. Essential source manages the subjective examination of information and
optional wellspring of information are utilized for make logical surveys out of information (Ünay
and Zehir, 2012).
P4 Apply appropriate analytical tools, analyse research findings and data
The research was conducted within the Sheldon Hotel. For this data sample taken was
managers. In this several questions was asked to 10 managers regarding use and impact of digital
technology in core business activities (Thomas, 2017).
Theme 1: Use of digital technology in business activities
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1. Is Sheldon Hotel using digital technology in their business activities or
not?
Number
Yes 8
No 2
Total 10
Interpretation: From the sample collected it is observed that out of 10 managers, 8 knew about
use of digital technology in business activities while 2 of them didn't know. Therefore, it can be
concluded that sheldon Hotel is using digital technology.
Theme 2: Type of digital technology used by Sheldon hotel
2. What type of digital technology is been used by Sheldon Hotel? Number
Database 2
8
Yes No
0
1
2
3
4
5
6
7
8
Number

Software 4
Online payment 3
Online forms for registration 1
Total 10
Interpretation- The researcher asked about type of digital technology used. Out of 10 managers,
4 said that software was installed, 3 said that online payment system was implemented, 2 said
that database was maintained, 1 said that online form for registration was introduced. Therefore,
it can be concluded that sheldon Hotel is using various types of digital technology.
Theme 3: Benefits of using digital technology in business activities
3. What were the benefits of using digital technology? Number
9
Database
Software
Online payment
Online forms for registration
0
0.5
1
1.5
2
2.5
3
3.5
4
Number

Reduced cost of operations 1
Increase in business efficiency 3
Development of new products or services 4
Increased customer satisfaction 2
Total 10
Interpretation: The researcher asked about benefit of using digital technology. Out of 10
managers, 4 said that there is development of new products and service, 3 said increase in
efficiency, 2 said increase in customer satisfaction and 1 said reduction in operation cost.
Therefore, it can be concluded that sheldon Hotel is using digital technology.
Theme 4: Increase of customer satisfaction by using digital technology
4. Did customer satisfaction increased by using digital technology? Number
10
Reduced cost of operations
Increase in business efficiency
Development of new products or services
Increased customer satisfaction
0
0.5
1
1.5
2
2.5
3
3.5
4
Number

Yes 7
No 3
Total 10
Interpretation: The researcher asked increase in customer satisfaction by using digital
technology. Out of 10 managers, 7 were in favour of this question while 3 said no. Therefore, it
can be concluded that customer satisfaction has increased in sheldon Hotel.
Theme 5: increase of communication between employees and managers
5. Did communication between employees and managers increased or not? Number
Yes 6
No 4
Total 10
11
Yes No
0
1
2
3
4
5
6
7
Number

Interpretation: The researcher asked question about increase in communication between
managers and employee by using digital technology. Out of 10 managers, 6 said that yes it has
increased while 4 said no. Therefore, it can be concluded that communication between manager
and employee has increased in sheldon Hotel.
Theme 6: Level of impact on core activities of business
6. What was the level of impact on core activities of business? Number
Low 2
Medium 3
High 5
Total 10
12
Yes No
0
1
2
3
4
5
6
Number

Interpretation: The researcher asked question about level of impact on core activities of
business by using digital technology. Out of 10 managers, 5 said that there has been high level of
impact, 3 said medium level whereas 2 said low level. Therefore, it can be concluded that there
has been high level of impact on core activities of business.
13
Low Medium High
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
Number

Theme 7: Employee performance has increased at various level in Sheldon hotel.
7. Is using digital technology has improved employee performance at various
level or not?
Number
Yes 9
No 1
Total 10
Interpretation: The researcher asked about digital technology has improved employee
performance at various level or not. Out of 10 managers, 9 said that yes there has been high
improvement in employee performance level whereas 1 said that no. Therefore, it can be
concluded that there has been high improvement in employee performance level at various level.
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Yes No
0
1
2
3
4
5
6
7
8
9
Number

TASK 3
P5 Communicate research outcomes in an appropriate manner for the intended audience.
Covered in PPT
TASK 4
P6 Reflect on the effectiveness of research methods applied for meeting objectives of the
business research project.
I have applied the descriptive research design method because it is based on qualitative
data rather than quantitative data. I have used this design because it reflects upon on how digital
technology has improved business efficiency. I have applied random data sampling for collecting
data. This is because it takes less time. I have used positivism approach as it will help in
identifying behaviour of people in research.
The research is conducted by using questionnaire. This has given outcomes regarding
how and where technology has benefited business activities. Moreover,
P7 Consider alternative research methodologies and lessons learnt in view of the outcomes.
The research method applied in conducting this research is making questionnaire and
then asking managers to fill them. With this data gathered only reflects upon factual knowledge.
Therefore, I think that apart from using questionnaire methods interview can be conducted to ask
managers about impact of digital technology on business activities. It is because it will give a
brief and deep knowledge about what are the reasons. I observed from questionnaire effective
data is not gathered. It is because it consists of close ended questions that restricts managers to
give their view briefly. But from interview manager can give their opinions more effectively.
This will help in collecting specific data and information. Also, with this research objectives are
effectively met. The outcomes gathered by conducting interview will show what and where
impact of digital technology is there. Furthermore, I analysed that by having a face to face
interaction with manager their ideas thoughts regarding how further improvements can be done.
Moreover, specific data collected will help in achieving research objectives easily.
I think that secondary data can also be collected to analyse impact of technology on
business. This will help in defining more specific objective. Also, it will helpful in determining
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how change in business operation have occurred. Apart from this, it will show a particular sector
that is been benefited by using digital technology. So I consider that a single sector can also be
taken for conducting this research. It may help in analysing overall impact on entire industry.
CONCLUSION:
This research concludes that using of digital technology in business activities have a huge
impact on its efficiency. It is because it helps in proving various benefits such as it creates
growth opportunities to expand business operations. Also, it brings in new tools and techniques
that help in developing products and services. Besides this, it helps in improving product quality.
Employee performance is also enhanced as new roles and duties are assigned to them. Thus, we
can say that overall business efficiency is increased by implementing digital technology in
business.
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REFERENCES:
Books and journals:
Aurigi, A., 2016. Making the digital city: the early shaping of urban internet space. Routledge.
Ba, S. and Wang, L., 2013. Digital health communities: The effect of their motivation
mechanisms. Decision Support Systems. 55(4). pp.941-947.
Bell, J., 2014. Doing Your Research Project: A guide for first-time researchers. McGraw-Hill
Education (UK).
Charles Jr, O.H., Schmidheiny, S. and Watts, P., 2017. Walking the talk: The business case for
sustainable development. Routledge.
Davies, M.B. and Hughes, N., 2014. Doing a successful research project: Using qualitative or
quantitative methods. Palgrave Macmillan.
Doong, S.H. and Ho, S.C., 2012. The impact of ICT development on the global digital divide.
Electronic Commerce Research and Applications.11(5). pp.518-533.
Flick, U., 2015. Introducing research methodology: A beginner's guide to doing a research
project. Sage.
Kale, V., 2014. Implementing SAP® CRM: The guide for business and technology managers.
Auerbach Publications.
Kim, H.D., Lee, I. and Lee, C.K., 2013. Building Web 2.0 enterprises: A study of small and
medium enterprises in the United States. International Small Business Journal.31(2).
pp.156-174.
Loebbecke, C. and Picot, A., 2015. Reflections on societal and business model transformation
arising from digitization and big data analytics: A research agenda. The Journal of
Strategic Information Systems. 24(3). pp.149-157.
Newell, S. and Marabelli, M., 2015. Strategic opportunities (and challenges) of algorithmic
decision-making: A call for action on the long-term societal effects of ‘datification’. The
Journal of Strategic Information Systems. 24(1). pp.3-14.
O'Leary, Z., 2017. The essential guide to doing your research project. Sage.
Smith, J.A. ed., 2015. Qualitative psychology: A practical guide to research methods. Sage.
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Soetanto, D.P. and Jack, S.L., 2013. Business incubators and the networks of technology-based
firms. The Journal of Technology Transfer. 38(4). pp.432-453.
Thomas, G., 2017. How to Do Your Research Project: A Guide for Students. Sage.
Ünay, F.G. and Zehir, C., 2012. Innovation intelligence and entrepreneurship in the fashion
industry. Procedia-Social and Behavioral Sciences. 41. pp.315-321.
Online:
Research methodology, 2017. [Online] Available Through: <https://research-methodology.net/>
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Questionnaire
1. Is Sheldon Hotel using digital technology in their business activities or not?
1. Yes
2. No
2. What type of digital technology is been used by Sheldon Hotel?
1. Database
2. Software
3. Online payment
4. Online forms for registration
3. What were the benefits of using digital technology?
1. Reduced cost of operations
2. Increase in business efficiency
3. Development of new products or services
4. Increased customer satisfaction
4. Did customer satisfaction increased by using digital technology?
1. Yes
2. No
5. Did communication between employees and managers increased or not?
19

1. Yes
2. No
6. What was the level of impact on core activities of business?
1. Low
2. Medium
3. High
7. Is using digital technology has improved employee performance at various level
or not?
1. Yes
2. No
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