Impact of Digital Technology on Business Activities Essay

Added on -2020-07-22

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Research Project
TABLE OF CONTENTSINTRODUCTION:..........................................................................................................................1TASK 1............................................................................................................................................1P1) Research proposal which clearly define question and hypothesis with literature review.1P2) Research methods and approaches to primary and secondary research..........................5TASK 2............................................................................................................................................6P3 Conduct primary and secondary research using appropriate methods for a businessresearch project that consider costs, access and ethical issues...............................................6P4 Apply appropriate analytical tools, analyse research findings and data...........................7TASK 3 .........................................................................................................................................14P5 Communicate research outcomes in an appropriate manner for the intended audience.14Covered in PPT.....................................................................................................................14TASK 4 .........................................................................................................................................15P6 Reflect on the effectiveness of research methods applied for meeting objectives of thebusiness research project......................................................................................................15P7 Consider alternative research methodologies and lessons learnt in view of the outcomes.15CONCLUSION:.............................................................................................................................16REFERENCES:.............................................................................................................................17
INTRODUCTION:In recent era digital technology is highly been used in business activities. It helps inincreasing efficiency in business operations. This report will show impact of digital technologyon business activities (Smith, 2015) It will explain how product and services can be developedby using digital technology. Moreover, it will show how business operations can be diversified indifferent areas. Also, what will be the impact of digital technology on core business operations.For this research the company taken is Sheldon Hotel. It is a small business enterprise that isoperating within UK. TASK 1P1) Research proposal which clearly define question and hypothesis with literature review.Hospitality industry has been growing due to effective demand which is being seen in theoverall sector. It is expected that the sector will grow in double digit going forward. It is alsoexpected that profits will see a boost in the near future. Sheldon Hotel is a small business withinUK and is planning to open its hotels in various other cities of the nation. If the growth will besame, it is expected that overall development of the whole industry will take place which will bebeneficial for the company going forward. The central obligation of every business association isto satisfying the essential wanted of purchasers as to maintain them for long time for increasinglong time profits by them. Purchasers are the basic component of market as the generation andprofitability depends on client's inclination. This Research depends on the significance ofadvanced instruments and innovations in boosting deals and income of firm. The real thoughtprocess of every little and in addition huge business association is to recognizing theprogressions that are emerges in the pattern and client's discernment and delivering merchandiseand ventures as per the changing needs and needs of individuals (Aurigi, 2016). Computerizedapparatuses and innovations assumes a tremendous part in investigating all business exercises atwide range through giving quick and simple administrations to the potential purchasers as tofulfilling the necessities and needs of individuals and this additionally compelling in picking upan aggressive edge at advertise. The fundamental point of leading exploration is to upgrade theaptitudes and information of the concerned student in the field of promoting as howcomputerized instruments assumes a successful part in enhancing the profitability and executionof firm. 1
Research Aim :- It is considered as the most imperative piece of research venture in light of thefact that the entire work and action of research depend on the title and point of the examination.This comprise as an issue which is should be examined by investigate for leading an examinationwork. The point of this specific research is to decide the significance of advanced innovation tobring out improvement and proficiency in activities for an affiliation.Research objectives :- This piece of research depends on the examination points in light of the fact that in thisdifferent goals are readied which are altogether interlinked with investigate title. This giveassistance to the specialist to do the tasks and exercises of research in precise way. Somefundamental destinations are portrayed as underneath:To find out the use of digital technology in business activitiesTo find out impact of digital technology on business activitiesTo provide recommendations and conclusion in implementing digital technology Research QuestionsThis piece of research is interlined with inquire about targets as these are made accordingto the foreordained destinations of the examination. Inquiries assumes a compelling part indirecting writing audit with perspectives of different scholars and writers. Some basic inquiriesof research are assessed as underneath:What is the use of digital technology in business activities?What are the impact of digital technology on business activities?Literature reviewUse of Digital Technology in Business ActivitiesTo do business successfully, it is very fundamental that correct sort of mechanicalapparatuses are being utilized by the organization to convey its administrations in an effectivemanner. As per the views of Robert wellson, 2017. This will likewise ensure that Customerfulfilment is accomplished and there is no absence of profitability or effectiveness inside theorganisation. It additionally helps organization in diminishing its cost of tasks and acquiresproductivity its creation and administration conveyance process. Subsequently, it is very certainthat framework programming assumes a colossal part in influencing business to flourish andbecome more proficient (Ba and Wang, 2013). Industries are growing very fast and the need of2
technology within travel and tourism is quite high thus it is essential that right kind oftechnological tools are used by the company to attract consumers around the world in aneffective as well as efficient way. Advanced innovation makes less demanding for organizationsto achieve extensive number of clients which are from various socio-economics and alsodistricts. Framework programming enables an organization to influence its business to processless demanding and viable in this way business might enhance their workings occasionally with aspecific end goal to understand the productive effect of innovation and digital technology onbusiness. There are various uses of digital technology within the sector, these can be discussed asfollows: Reaching out to consumers: Digital technological tools can be used to reach out toconsumers in an effective way, that will enable an organisation to grow and gain marketshare in a competitive market.Speeding up Process: The process of providing services can be increased in an effectiveway, if there will be implementation of digital technology within the business operationsand thus it is essential to implement rights sorts of technology for the purpose of growthand development of the business in the longer run.Easier service delivery to customers: Customers can be delivered services in an effectivemanner through the use of digital technology within the operations and business ingeneral. Thus, It is quite important that management of company realises the importanceof digital tools as well as technology for the purpose of doing business in an effective aswell as efficient way in the longer run.To find out impact of digital technology on business activitiesDigital Technology has various benefits and it is of paramount importance thatmanagement of Sheldon Hotel shall implement different types of digital tools as well astechnologies within the organisation to achieve varied benefits, these includes different types ofsoftware systems for effective management of operations of company, better service delivery etc.The various impacts of digital technology are as follows:Expanding efficiency: Organizations are centred around embracing new apparatuses andinnovations as to creating hierarchical profitability. High efficiency drives the firmtowards high development and accomplishment as it helps in drawing in expansivenumber of purchasers towards firm and its offered items and administrations.3
Development of new strategies are compelling in improving efficiency of firm. Theconcerned Organization is thinking on embracing new devices and advances as to makingheadway in their items and administrations (Charles Jr, Schmidheiny and Watts, 2017). An increase in Profitability: on the planet loaded with digitalisation for the most partindividuals invest a gigantic energy in computerized items as these are helps in makingpeople life all the more simple and agreeable. Huge number of individuals depend onadvanced instruments and advances and utilize them at constant premise so organization,for example, Sheldon Hotel are worry on growing new and inventive items at commercialcentre as to improving gainfulness of firm through picking up consideration ofindividuals. Automation helps in sparing time: Tasks which are performed inside the associationneeds to computerize at visit premise as to spare time and bring effectiveness and raiseprofitability of the firm. Manual workings are continually being supplanted by innovativechanges. Associations are worry on embracing new instruments that are helps in sparingtime and cost of firm, computerized types of gear are helps in sparing additional time andcost of firm. This will also allow organisations to grow and prosper over period of time,Automation in the process of manufacturing as well as delivery of services allowcompany to grow rapidly than its peers which is also an added advantage to not only thefirm but also for the whole industry as well.To provide recommendations and conclusion in implementing digital technologyImplementing digital technology at the workplace has become a very crucial aspect ofany business organisation in current era. It is thus important to implement the same within thebusiness and enhance the productivity of the organisation. Implementation of digital technologycan generate various benefits for management in the longer run, and thus it is quite essential thatalong with manual workforce, there is a right mixture of automated tools and technologies withinthe company. Sheldon Hotel is a comparatively small hotel in the industry and therefore the needof digital tools and technology is even high in the company, which will enable them to grow andgain a higher place within the market quite rapidly. Basic leadership can be portrayed as the mostvital piece of business association as the development and accomplishment of firm depend onviable basic leadership (Loebbecke and Picot, 2015). Digital tools and technology helps inlegitimately execution of all assets so as to make suitable choice which is useful for firm or its4

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