Impact of Digital Technology on Business Activity: A Case Study of AmpleBosom

This project examines the impact of digital technology on the business activities of AmpleBosom, a medium-sized retail company operating in the UK market. The project aims to analyze the company's current data protection and management practices, explore the potential benefits of adopting social media, IoT, and AI solutions, and develop a comprehensive digital strategy to enhance the company's competitiveness and profitability. The research utilizes both qualitative and quantitative methods, including surveys and interviews with AmpleBosom employees and managers, to gather insights into the company's needs and challenges. The project concludes with recommendations for implementing a digital transformation strategy that leverages the power of digital technology to drive business growth and innovation.

Impact of digital technology over
Business Activity
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Table of Contents
Part 1: Project Management Plan....................................................................................................3
P1: Devise clear aims and objectives for your project....................................................................3
P2: Produce a project management plan incorporating costs, scope, time, quality,
communication, risk and resources..................................................................................................4
Performance, Cost, Quality, and Time Objective............................................................................4
P3: Produce a work breakdown structure and a Gantt chart to provide timeframes and stages for
completion.......................................................................................................................................6
Work Breakdown Structure (WBS).................................................................................................6
Schedule (Gantt Chart)....................................................................................................................8
Part 2: Project Logbook.................................................................................................................11
P4: Carry out small-scale research by applying qualitative and quantitative research methods
appropriate for meeting project aims and objectives.....................................................................11
Part 3: Performance review...........................................................................................................13
P5: Analyse your research and data using appropriate tools and techniques................................13
P6: Communicate appropriate recommendation as a result of research and data analysis to draw
valid and meaningful conclusions.................................................................................................16
P7: Reflect on the value of undertaking the research to meet stated objectives and own learning
and performance............................................................................................................................17
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Part 1: Project Management Plan
P1: Devise clear aims and objectives for your project
Project definition and background: AmpleBosom is taken into consideration as the small retail
company, which is established in the year of 2013. The organization is of medium sized, which
operate inside the UK market, especially in the London and the company provides its offerings to
the customers through online as well. In case of products of the company, the organization offers
different types of accessories such as; sunglasses, stationaries, bags and other products. In the
present day, the brand value of the company is increased in an effective manner for the excellent
quality of the offerings and services. E-commerce and promotional activities through the social
media also helped the company to gain more consumer attraction inside the market in order to
gain the competitive advantage. On the other hand, the company also faces several troubles and
threats while starting its operation inside this market previously (in the starting time). That time,
there was several massive sized companies already presented inside the UK market that creates a
high rate of competition for the company (Westerman et al., 2014). However, the company
successfully retains and gains its proper position inside the marketplace by maintaining effective
planning and strategies. The main purpose of conducting this project is to offer AmpleBosom the
digital technology based solutions so that the company can gain more consumer attraction in
order to be more profitable inside the UK market.
Problem statement: As the day passed, the mind-set of the customers is also changed
accordingly and their demands and requirements are also changed gradually. In addition, the
people are more interested to try out new and fashionable products in order to spend their
lifestyle something new way and therefore, the demand of innovation is also increased in this
market. In order to match with this increment, it is necessary for the organization to develop a
better planning and strategy so that they can hold their position inside the market successfully
(Peppard and Ward, 2016). Moreover, the maximum requirement of online services offers a
massive opportunity to the company to expand their market by e-commerce, but in order to
perform this; the company needs to deal with huge amount of data and information. Those data
and information should be managed effectively. Henceforth, it is necessary for the company to
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implement the digital solutions inside the organization so that it can help the organization for
managing all of their organisational activities in an effective manner. It can also help the
company for strengthening their business activities in order to achieve the emerging
requirements of the consumers, which will help them to compete with the competitors.
Strategy: The strategy of the project should be based on enhancing the data protection procedure
of AmpleBosom along with managing all the information though applying various solutions such
as; social media, AI, IoT and others. In addition, the specialization along with innovation will
also help the company to manage the problems in an effective manner by using other tools and
technologies like; big data, integrated platforms and others (Fitzgerald et al., 2014).
P2: Produce a project management plan incorporating costs, scope, time, quality,
communication, risk and resources
Objective:
The objectives of this specific project of AmpleBosom can be described as follow, which is
aimed for offering sole and the most trendiest products plus services to their consumers;
 To enhance the procedure of data protection and management
 To improve the distribution procedure through e-commerce
 Expansion of the business by using all the necessary strategies in an effective manner
Performance, Cost, Quality, and Time Objective
Activities Cost Time (Hours) Cost per hour (£) Entire Cost (£)
Colleting all the
required data
45 20 900
Collecting data
and information
analysis
25 10 250
Final cost
calculation to
15 5 75
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implement the
strategy
Digital solution
formulation and
implementation
40 20 800
Final report
creation
20 15 300
TOTAL 2325
Table 1: Performance Cost, Quality, and Time Objective for the project
(Source: Created by the learner)
Deliverables: The procedure along with the data protection for AmpleBosom might be improved
by taking the help of proper project planning that also improve the function of the operation.
AmpleBosom’s management might be applied various equipment along with methods in order to
develop the digital solutions that might also help those in order to improve the business process
along with communicating with their consumers (Storey, 2016). The inventive digital solutions
might also help the organization in order to develop the system as well as operate very
successfully.
Project scope statement
Excluded scope
 In order to ascertain the recent strength along with the condition of the data
administration might be time consuming as well as costly
 In order to post the implementation the digital solutions, the administration of the
organization might include the devising innovative planning in order to reach to their
targeted audiences
 Innovative planning might be improved as well as developed for dealing with inventive
procedures along with systems
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 The staffs of the company might also need proper training in order to understand the total
system
Included scope
 To improve the system for security management along with data protection
 To create all the shareholders in order to participate actively
 To develop the communication height inside the operational departments as well as with
the consumers and providers
 In order to apply big data analytics such as AI, IoT and others in order to innovate the
service and product line as well as drive inside the growth level
Success criteria: The staffs of AmpleBosom might also communicate with the staffs about the
innovative strategies as well as business actions (Burns, 2016). In this purpose, the staffs are
capable for adopting the innovate environment as well as understand every of the digital
invention and the company might able to develop the project in an effective manner.
Project assumptions:
 All the necessary resources are very suitable in order to develop the new digital solutions
 The innovative procedure along with the might provide necessary support to the
companies in order to improve the business actions, CSR and creative changes for the
recent distribution procedure
 The stakeholders involvement might be of high level
P3: Produce a work breakdown structure and a Gantt chart to provide timeframes and
stages for completion.
Development plan
The objectives and goals of AmpleBosom are mainly taken into consideration for implementing
the project management plan.
Work Breakdown Structure (WBS)
Task Activity Name
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1 Determining the importance of adopting new digital technology by
AmpleBosom
1.1 Collecting data and information on various kinds of digital technology
1.2 Try out the innovative system of digital technology in order to allow the
storages, through sharing as well as filing of data plus information for
checking its efficiency
1.3 Encounter the aims of accepting digital technology in AmpleBosom
2 Determining the needs of AmpleBosom for adopting the social medial
based solutions
2.1 To understand the importance and effectiveness of using the social media in
this particular business
2.2 Analyse as well as match the present online attendance with the previous
development planning
2.3 For aligning the development plan for these plans with the commercial aims
3 Applying ‘IoT’ effectively
3.1 Considerate how time plus data along with finance and tracking, may be
helpful for AmpleBosom
3.2 Examine the efficiency of developing the application of ‘IoT’
3.3 Selection of appropriate strategy when making and implementing the
planning
4 Determining the needs of AmpleBosom in order to apply the AI for
improving its business procedure
4.1 A detail Analysis over the idea of AI and its price of application
4.2 Contact knowledgeable specialists in order to know the process of the
effective application of AI
4.3 Contact with other organizations of the similar business who will apply these
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methods in their schemes
5 Devise the strategies in order to develop these commercial info system to
attain new organizational objectives
5.1 Comprehend the assistances of all the different schemes
5.2 Improve the strategies consequently in order to accomplish the innovative
business objectives.
6 Create the final modifications in the “project plan”.
Schedule (Gantt Chart)
Task Activity Name
Start date
Duration
(days) End Date
Adopting New Digital Solutions in AmpleBosom
1 Determining the importance of adopting new
digital technology by AmpleBosom 01-01-18 5 06-01-18
1.1 Collecting data and information on various
kinds of digital technology 01-01-18 1 02-01-18
1.2 Try out the innovative system of digital
technology in order to allow the storages,
through sharing as well as filing of data plus
information for checking its efficiency 02-01-18 2 04-01-18
1.3 Encounter the aims of accepting digital
technology in AmpleBosom 04-01-18 2 06-01-18
2 Determining the needs of AmpleBosom for
adopting the social medial based solutions 06-01-18 5 11-01-18
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2.1 To understand the importance and effectiveness
of using the social media in this particular
business 06-01-18 2 08-01-18
2.2 Analyse as well as match the present online
attendance with the previous development
planning 08-01-18 1 09-01-18
2.3 For aligning the development plan for these
plans with the commercial aims 09-01-18 3 12-01-18
3 Applying ‘IoT’ effectively 12-01-18 5 17-01-18
3.1 Considerate how time plus data along with
finance and tracking, may be helpful for
AmpleBosom 12-01-18 2 14-01-18
3.2 Examine the efficiency of developing the
application of ‘IoT’ 14-01-18 1 15-01-18
3.3 Selection of appropriate strategy when making
and implementing the planning 14-01-18 2 16-01-18
4 Determining the needs of AmpleBosom in
order to apply the AI for improving its
business procedure 16-01-18 5 21-01-18
4.1 A detail Analysis over the idea of AI and its
price of application 21-01-18 2 23-01-18
4.2 Contact knowledgeable specialists in order to
know the process of the effective application of
AI 21-01-18 2 23-01-18
4.3 Contact with other organizations of the similar
business who will apply these methods in their
schemes 23-01-18 1 24-01-18
5 Devise the strategies in order to develop 24-01-18 5 29-01-18
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these commercial info system to attain new
organizational objectives
5.1 Comprehend the assistances of all the different
schemes 24-01-18 2 26-01-18
5.2 Improve the strategies consequently in order to
accomplish the innovative business objectives. 26-01-18 3 29-01-18
6 Create the final modifications in the “project
plan”. 29-01-18 2 31-01-18
Project Process
The planning of the project should be developed in an effective and efficient manner by
considering all the business requirements for future perspectives of AmpleBosom. The required
time, cost, threats and risk along with many other factors should be taken into consideration
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when improving or implementing the planning. The total development procedure might also be
observed very carefully for ensuring the rate of success in this specific procedure.
Communication plan
The implemented and developed strategies are of high technical and those can also be taken into
consideration as very essential for the company in order to gain the proper understanding of the
based factors reading this project (Deresky, 2017). Therefore, AmpleBosom’s management
might make effective communication for fulfilling the business objectives and aims for all the
shareholders. In addition, an appropriate delivery process might also be applied in order to share
the innovative planning and through effective training and development program the staffs of
this company (AmpleBosom) must be trained effectively.
Part 2: Project Logbook
P4: Carry out small-scale research by applying qualitative and quantitative research
methods appropriate for meeting project aims and objectives.
The “primary research method” in selected in this context in order to conduct this entire research
as well as collect pertinent information. Both the qualitative as well as quantitative data analysis,
which is considered as a mixed approach and can be used for gaining the appropriate, accurate,
and valid data by this entire research. The “qualitative data” can be gathered by conducting the
survey of 100 workers of AmpleBosom. Two managers of AmpleBosom were questioned for
gathering the required qualitative data.
Quantitative Data Collection
Q1. How long you are working for AmpleBosom?
Options Percentage of the
respondents
Total numbers of
respondents
Responses
Less than 2 year 39 100 39
2-4 years 26 100 26
4-6 years 16 100 16
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6 Years and more 19 100 19
Table 2: Experience
Q2. Which will be the most effective solution according to your assumption for
AmpleBosom in order gain better position into the market?
Options Percentage of the
respondents
Total numbers of
respondents
Responses
AI and Big data
analysis
20 100 20
Mobile and social
media technology
26 100 26
Cloud computing
technology
22 100 22
Cloud computing
Technology
32 100 32
Table 3: Employees’ performance
Q3. What is the best use of Social Media Technology and Mobile Technology according to
you?
Options Percentage of the
respondents
Total numbers of
respondents
Responses
Personalized
experience of the
consumers in an
effective way
17 100 17
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Achieving much better
insight
24 100 24
Developed process of
sharing information
27 100 27
Higher online
occurrence
34 100 34
Table 4: Use of mobile and social media technology
Qualitative Data Collection
Q1. Do you believe that the usage of the innovative digital technology solution might help
develop the recent position of the organization?
In the context of first manager of AmpleBosom, the use of the innovative “digital technology”
solution might offer the commerce the chance in order to develop its message procedure,
distribution procedure, decrease the price of operation as well as offer the business cash flow
assistances. The second manager also decided on the similar thing then added that meanwhile the
company plans to enlarge its business crossways the World; these phases would provision the
business goals, in order to improve the complete efficiency as well as help the company to
speech all the trials.
Q2. How much the consumers are satisfied with this changing?
Both managers have agreed and said that all digital solutions are equally important as they have
clear advantages. In particular, mobile and cloud technology can improve business collaboration
that allows AmpleBosom to better serve the needs of customers. As the company would have
better access to customer information, customer service will improve and the company can
satisfy customers more. Increasing customer satisfaction will help the company to retain its
customers and strengthen its reputation.
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Part 3: Performance review
P5: Analyse your research and data using appropriate tools and techniques
Q 1. How long have you been working at AmpleBosom?
Less than 2 year 2-4 years 4-6 years 6 Years and more
0
5
10
15
20
25
30
35
40
39
26
16
19
Figure 1: Experience
Findings and Analysis:
Most respondents have been working for AmpleBosom for less than 2 years and near about 19%
of respondents is there who functioned for more than 6 years. In addition, 26% of plaintiffs
worked for 2-4 years and 16% worked for 4-6 years. This also helps to show that AmpleBosom
employees have both young talent and experienced employees who contribute to the success of
the company.
Q2. Which will be the most effective solution according to your assumption for
AmpleBosom in order gain better position into the market?
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20
26
22
32
Percentage of the respondents (%)
Figure 2: Employees’ performance
Findings and Analysis:
Based on the above results, it can be analyzed that the majority of AmpleBosom technology
employees in the cloud, mobile devices and social networks prefer the best “digital solution”. On
the other hand, there was no big difference in choosing the IoT. It can be said that the use of the
four options in an integrated and complete way can benefit the organization.
Q3. What is the best use of Social Media Technology and Mobile Technology according to
you?
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Personalized experience of the consumers in an effective
way
Gathering better customer insight
Improved process of information sharing
Higher online presence
0 5 10 15 20 25 30 35 40
17
24
27
34
Figure 3: Use of mobile and social media technology
Findings and Analysis:
The supreme number of defendants indicated that mobile as well as social networking
technology will help the company to create a larger online presence. About 27% of plaintiffs
agreed with the option to improve the information exchange process. The smallest option was the
possibility of a personal customer knowledge. It can be considered as the responsibility of
AmpleBosom's management to analyze how commercial goals can be achieved with the
assistances of social networks as well as mobile technology.
P6: Communicate appropriate recommendation as a result of research and data analysis to
draw valid and meaningful conclusions.
AmpleBosom employees are based on intelligence and data analysis, and believe that the “four
digital technology solutions”, and especially wool equipment, will be helpful to the company.
However, every of these techniques have several advantages that SkinnyDip can help to develop
a technology-intensive commercial procedure (Bengtsson and Johansson, 2014). To avoid
confusion when choosing a specific solution, it is recommended that the administration of
AmpleBosom provide an integrated solution to enable all systems to be integrated. Central
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business systems, sales processes, customer relations and the decision-making process of the
organization will be improved. In addition, the organization can achieve higher levels of
productivity, reduced production and training costs and impeccable production by utilizing the
application of those operative solutions.
P7: Reflect on the value of undertaking the research to meet stated objectives and own
learning and performance.
In the present day, the retail industries are emerging fast and demand for effective online
purchases has increased. In addition, it became significant for online companies in order to
achieve as well as protect their required info and data to protect their information plus business
policies. Therefore, it is imperative that business commerce understand the requirement to
include technological modification in their present business procedure, in order to manage as
well as protect their info and data. Because of commercial adviser to AmpleBosom, I tried my
best to develop a project on the influence of digital technology backup the growth as well as
innovation of the small businesses. Firstly, I vexed to comprehend AmpleBosom's business
goals, its store then the online business procedure, the relationship with the customer, the
decision-making procedure as well as the sales procedure. On this basis, I also planned the
objectives of the project after I thoroughly researched all “digital technology systems” plus
methods. It also helped me in order to support the objectives of the project through the
commercial goals.
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