The implication of digital technology on business functions of SMEs PART 2 RESEARCH PROJECT TABLE OF CONTENTS

RESEARCH PROJECT

TABLE OF CONTENTS
PART 2 RESEARCH PROJECT...............................................................................................1
1. INTRODUCTION..................................................................................................................1
2. LITERATURE REVIEW: ...................................................................................................2
ACTIVITIES AND TIMESCALES...........................................................................................3
3. RESEARCH METHODOLOGY...........................................................................................4
4. DATA ANALYSIS AND INTERPRETATION...................................................................7
5. SUMMARY TO STAKEHOLDERS...................................................................................11
6. RECOMMENDATIONS.....................................................................................................12
7. ETHICS IN RESEARCH.....................................................................................................13
8. REFLECTION.....................................................................................................................13
9. CONCLUSION....................................................................................................................15
REFERENCES.........................................................................................................................16

Research title: the implication of digital technology on business functions of SMEs
PART 2 RESEARCH PROJECT
1. INTRODUCTION
There are various areas of study that can be conducted. These are carried out so that
solution for some specific prospect can be recognised. The present investigation is executed
on ascertaining identifying the impact of digital technology on business activities of SME.
There are many changes that have taken place in relation with technology and this has
positively helped in developing strong relation with customers. Different type of aspects will
be covered and focused to make the business reach their goals and objectives.
Background
Running a successful business is the most challenging tasks. In today's world, digital
technology has made great impact upon SMEs' business sector growth. It is essential for each
organisation to understand the requirement of customer so that organisation will be able to
develop their existing services at top quality scale. It is being necessary for organisation to
adoption of the latest digital technological applications, which enables them to deliver highly
quality of products and services to their existing customers (Sigala, Christou and Gretzel,
eds., 2012). In context of carry out research, The Qbic hotel is taken into account by
researcher. They go for understanding the prerequisites of clients and convey their
administrations. As per finding out impact of digital technological applications, all relevant
research practices will apply in proposal to execution of research within respective manner.
Aim and objectives of the organisation which is as follows:
Aim:
“To understand the significant impacts of digital technology upon business functionalities: A
study on Qbic Hotel”.
Objectives:
 To gaining knowledge about impact of digital technology on Qbic Hotel's
functionalities.
 To break down the advanced innovative digital technology utilised at Qbic Hotel.
 To assess the effect of advanced innovation on organisational practices of Qbic Hotel. To prescribe methodologies to expand business activities by using of advanced
innovation at Qbic Hotel.
Research Questions:
1

 What are major business practices that are executed at Qbic Hotel in United
Kingdom?
 What are the mobile and computerised technologies are being utilised at Qbic Hotel? How digital technological based business practices are being affected at Qbic Hotel?
Reason for choosing the research project:
There are numbers of reasons, which has been affected me to choosing this topic.
Various types of strategies that can be adopted by the business so that they would be able to
make betterment within existing performance level of entity. In this manner, the present
research will enable me to know about implication of digital technology in order to improve
quality of business practices and performance level within Qbic hotel.
2. LITERATURE REVIEW:
It is very important prospect of each research to have considerations of other research
points within current businesses to carrying out the research practices at reliable manner.
Further, the researcher will take considerations of some authors review on research topic.
According to Costabile & Spears, (Eds.). (2013) it has stated that, in today's world,
numerous types of digital technological instruments are being utilised by hospitality
industrial organisations in state to make betterment within current performance level of
organisation. However, digital technology has made improvement within each business
sector, in context of Hotel industry, by engineers, there are several types of digital
technological tools and techniques has been developed by them to helping organisations to
carrying out their business practices within easy manner. As per Nichols, (2012) it being
necessary for hotel organisations to understand the needs and demand of consumers and
according to it, they have to deliver services at workplace. Numbers of departments are being
associated in the hotel organisation such as, chef, employees, receptionist, and management.
Waiters, etc. they all are work together for accomplishment of common gaols of business.
Top carry out all the business practice, there are numbers of digital technological applications
can being used by Hotel businesses to betterment within existing performance level of
enterprises.
According to Miller, (2014) Digital marketing is considered to be the source for
interactive entertainment. There are different type of strategies that are implemented so that
they are able to attract customers in effective manner. When information is provided, then it
becomes favourable to make them boosted up and meet their needs. In situations when people
get to know that data’s provided is not proper, then causes serious issue in which the firm
2