This project examines the impact of digital technology on the growth and innovation of small businesses, focusing on the fashion brand House of Fraser. It analyzes the effectiveness of digital technology implementation, explores the benefits and challenges, and provides recommendations for optimizing its use. The project utilizes both qualitative and quantitative research methods, including surveys and interviews, to gather data and draw meaningful conclusions. The findings highlight the importance of digital technology in enhancing customer satisfaction, improving productivity, and driving business growth.