Digital Transformation and Business Strategies

This assignment delves into the realm of digital transformation, exploring its significance in modern businesses. It covers various aspects, including key concepts, technologies, and practices that facilitate digital innovation. The provided sources and references are a mix of academic papers, research articles, and industry reports, offering a comprehensive understanding of digital transformation strategies.

RESEARCH PROJECT

Executive summary
This coveted file has made to evaluate the impact of digital technology on an
organisation. For this assistance, Tesco which is a retail firm of UK has been taken. It operates
business on large level therefore, to carry out business technology a recommendations has been
given for implementation of digitalisation. This assignment has carried out a questionnaire
format for evaluating the perception of local citizens of UK. Along with this, interpretation has
also done in next part of questionnaire. For carrying out research, primary methods and
qualitative research technology has been used. These methods help in gathering information in a
proper manner.

Contents
Executive summary .........................................................................................................................2
TITLE..............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
Background of the study.............................................................................................................1
Aim..............................................................................................................................................1
Research Objectives....................................................................................................................1
Research Questions.....................................................................................................................1
Rationale of the study.................................................................................................................2
LITERATURE REVIEW ...............................................................................................................2
Concept of digital technology.....................................................................................................2
Relationship between digital technology and increased productivity.........................................2
RESEARCH METHODOLOGY.....................................................................................................3
Research approach......................................................................................................................4
Data collection............................................................................................................................4
Research philosophy...................................................................................................................4
Sampling.....................................................................................................................................5
Research limitations....................................................................................................................5
TIMESCALE...................................................................................................................................5
CHAPTER 4: DATA ANALYSIS..................................................................................................6
CHAPTER 5: RECOMMENDATIONS & CONCLUSION...........................................................1
5.1 Recommendations.................................................................................................................1
5.2 Conclusion ...........................................................................................................................1
REFERENCES................................................................................................................................3

TITLE
To analyse the impact of digital technology on business activities of retail-based
organisation: A study on Tesco
INTRODUCTION
Background of the study
Digital technology is considered as a way that helps in the advancements of the
operations and processes of a company. There are various different aspects that are associated
with the digital technology (Quinton and Simkin, 2017). Also, it has been observed that the
involvement of digital technology can further help the organisation in an increased rate of the
processing of the operations and services. The research project is on analysing the impact of
involving digital technology on the overall productivity rate of Tesco. Also, it can help Tesco in
increasing their popularity as well. A very common example of this can be classified as if Tesco
can replace all the manual processing by the involvement of digital technology, it can help Tesco
in an increased rate of popularity as well as productivity.
Aim
To analyse the impact of digital technology on business activities of retail-based
organisation: A study on Tesco
Research Objectives
 To determine the idea of digital technology in Tesco.
 To understand the relationship between digital technology and maximized productivity.
 To recommend ways of determining the influence of digital technology in business
objectives in Tesco.
Research Questions
Q1. What is the idea of digital technology?
Q2. What is the relationship between digital technology and increased productivity rate in
Tesco?
1

Rationale of the study
The topic, the influence of digital technology on the business activities of Tesco has been
chosen because there has been the involvement of a number of processes that are still being
operated manually. It further becomes responsible for decreasing the processing rate of the
operations of the company. So, there is a need of involving digital technology and its various
aspects so that it can help Tesco and the other retailers who are still operating manually.
Involving digital technology in Tesco can help in replacing their manual processing by the digital
ones which can further help them in various beneficial factors. Some well-known and common
examples of it can be considered as the less consumption of time, maximized rate of achieving
the objectives, etc. Therefore, for increasing the overall rate of productivity, the topic, impact of
digital technology on the productivity of Tesco has been chosen.
LITERATURE REVIEW
Concept of digital technology
Digital technology helps in making the process of digital marketing easy by including
various ways such as internet, online processing, mobiles, gadgets, etc. It has been observed that
there have been a number of advancements in the processing of the operations and functions of
organisation (Manganello and Strogatz, 2017). The involvement of digital technology can help in
increasing the speed and rate of various operations of Tesco. Involvement of digital technology
in Tesco can also mean an improved rate in the operability because when all the manual
processing will be replaced by the digitalised one, it will surely increase the rate of processing of
all the operations and processes and that too at much higher rates. The fact that is to be ensured
by Tesco is that they should provide proper training and development because it is obvious that it
will be completely new for the employees. So, they might find it hard to go through it. So, a
proper orientation and training can help them to understand it in a more efficient way. Also, as
the competitiveness in the market is increasing widely. So, for dealing with the competitiveness,
digital technology can help Tesco a lot. Also, it will help them in an increased rate of popularity
as well.
Relationship between digital technology and increased productivity
The relationship between digital technology and an increased rate of productivity is quite
wide enough. It is because; when Tesco will make the involvement of digital technology in their
2

processing, it will help them to replace all their manual processing in the digitalised one.
Whether it is about taking the attendance of the employees or recording the data of the customers
or about recording the overall amount of sales and profit rates, etc., the digitalised technology
can help them in replacing the manual operations. It is obvious that the manual processing takes
much amount of time but on the other side, digitalised one helps in speeding up the overall rate
of all the processes and functions that Tesco is operating. It is obvious enough that when the rate
of processing of the operations will increase, they can shift to the other consecutive processes
after finishing the previous one and this will help them to achieve some specified number of
outcomes. Rather than wasting the time in maintaining the operations manually, the employees
will have to work harder and still, there is a possibility that they will consume much amount of
time for a smaller task.
In case of the involvement of the digital technology, it can even guarantee Tesco that
their processing rate will increase to a high extent that it can help the company to achieve all the
outcomes and targets at a much faster rate. Therefore, it is very important to note that if Tesco
involves the digital technology, the average cost of implementation of digital technology is quite
high, although then afterwards, the whole processing etc. helps in gaining a higher rate of
productivity. As compared to the traditional way of marketing and technology that seems slow
and also involves a higher amount of cost as well. But still, in that case, the processing is slow,
and it takes a lot of time to achieve a single objective (Manganello and Strogatz, 2017).
But in case of digital technology, it will speed up the processing speed and that too at a
much higher rate. So, it can be considered efficient enough if Tesco makes the involvement of
these processes because if they will consider the fact of recording the personal data and
information of employees or customers or about recording the overall revenue rate of the
company. The involvement of digital technology can help in performing all these functions in a
higher speed and rate. This will help Tesco to perform all the factors at an increased rate. Thus, it
will help the company to achieve the popularity as well as productivity at a fast rate.
RESEARCH METHODOLOGY
Research is considered as a way of collecting the data and information in a systematic
way. The actual purpose of collecting the information is to make the research more effective and
appropriate. There are various different aspects of research methodology which are discussed as
under:
3

Research approach
Research approach is classified as a method of research methodology which helps in
making a proper procedure consisting of all the assumptions in performing the analysis of the
information and data. There are two types of research approaches and these involve qualitative
and the quantitative. The qualitative approach is based on the theoretical frameworks while the
quantitative one focuses on the statistical data and frameworks. In this research, the researcher
will make use of the qualitative approach in order to analyse the influence of digital technology
in increasing the productivity of Tesco.
Data collection
Data collection is termed as a method of gathering the data and information in an
effective manner. There are two ways through which the information can be collected, and these
involve the primary and the secondary way. In case of primary data, it is considered as the data
that is being collected for the first time but in case of secondary, with the help of an external
body, the information has been collected already but the same can be used by the researcher for
making its involvement in the research to make it more appropriate.
There are various ways through which primary data can be collected and some well-
known examples of this involves focused groups, surveys, interviews and questionnaire.
Different means of gathering secondary data includes online, books, journals, etc. In this
research, the researcher will make use of the primary data because it can help in analysing the
impact of digital technology in increasing the productivity in Tesco. It is because; in case of
secondary data, the possibility of getting the data suitable and relevant enough for investigating
the influence of digital technology is lower as it is being gathered by means of books, journals or
online. So, in this research, the researcher will make use of the primary data to check the
influence of digital technology in the increased rate of productivity in Tesco.
Research philosophy
Research philosophy is considered as a way that helps in providing a proper way about
how the information should be collected and then used. There are various types of research
philosophies and some well-known examples of it include positivism, realism, interpretivism,
axiology, etc. Ontology is considered as that type of philosophy which is based and is associated
with the reality factors. Positivism means following a structured and more efficient approach for
4

the achievement of the objectives. Realism is considered as that philosophy which is associated
with the scientific investigations. Interpretivism means the interpretation of the roles of people in
a way that it can seem to be beneficial enough for the whole research. In this research, the
researcher will make use of the positivism philosophy because it will help them to achieve all the
objectives and targets and that too at a much higher rate.
Sampling
Sampling is considered as a way of collecting the information from taking samples from
a large number of population (Oldham and Da Silva, 2015). There are various ways in which
sampling can be described and some well-known and common examples of it include simple
random sampling, cluster sampling, stratified sampling, systematic sampling, etc. Simple random
sampling is considered as a way in which random samples are taken from the population and
data is collected from them. In case of cluster sampling, samples are taken into clusters and the
fact that is to be noted here is that the researcher does not know the people participating in the
samples for providing the data and information. In this research, the researcher will make use of
simple random sampling because it will help them to analyse the impact of digital technology in
a better and efficient way.
Research limitations
Research limitations are considered as the factors that may at some point of the research
can act as a barrier or challenge. A very common example of this can be classified as the fact that
if in case, the researcher wants to extend time of the research so that they can make it more
effective and also, they can be able to achieve all the outcomes easily as well. In such case, the
fact that should be ensured by the researcher is that for expanding the overall time of the
research, it is essential to expand the availability of other resources as well that are required for
the extension of time of the research (Pigni, Piccoli and Watson, 2016). If at that time, efficient
cost will not be available, then it can act as a challenging factor for the same. Therefore, it is
important that the researcher completes the research in the given deadline only.
TIMESCALE
Basis Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8
5

Analysis of
the
problem
Making the
aim
Making of
objectives
Collection
of data and
information
Research
methodolog
y
implementa
tion
Gathering
primary
data
Examining
the
gathered
data and
information
Conclusion
CHAPTER 4: DATA ANALYSIS
QUESTIONNAIRE
Q1) Does implementing digital technology beneficial for firms in order to expand their business
6

operations
a) Agree
b) Disagree
Q2) What are the most vital digital tools which are used by Tesco?
a) Facebook
b) Twitter
c) Google
Q3)What are the main benefits of using digital tools by Tesco?
a) Increase brand awareness
b) Maximise sales and profit ratios
c) Boost traffic
d) Feedback from customers
Q4) What are the main tools used by Tesco for expanding their business activities around the
globe?
a) Implementing strategies
b) Developing close relations with business
c) Formulating budget
d) Development of business plan
Q5)The concept of digital technology helps in increasing sales and profitability of firms.
a) Yes
b) No
Q6) Are digital tools and techniques considered as an effective marketing tool for Tesco?
a) Yes
b) No
Q7) What are the major challenges faced by Tesco while implementing Digital Tools?
a) Search Cost
b) Slow internet connection
c) Lack of customer's awareness
d) Customer data
Q8) What are the major advantage of expanding business activities for economy?
a) Innovative products
7

b) Job opportunities
c) Increase Sales Index
d) New distribution channels
Q9) What ratings you will deliver to the services offered by Tesco?
a) Excellent
b) Good
c) Poor
Q10) Are you satisfied with the products and service of Tesco?
a) Satisfied
b) Not Satisfied
Q11) Does the use of digital tools help in overall growth and development of economy
a) Yes
b) No
Q12) What is the major influence of digital tools on business activities?
a) Instant Communication
b) Demands Transparency
c) Encouraging Innovation
d) Cloud Computing
e) Changing customer base
Q13) Provide recommendations by which Tesco can develop innovative products thus
enhancing their overall sales and profitability index?
8

Theme 1: Implementing digital technology beneficial for business expansion
Q1) Does implementing digital technology beneficial for firms in
order to expand their business operations
Frequency
a) Agree 35
b) Disagree 15
Interpretation: As today's high-tech world, transforming business into digitalisation is
becoming compulsory for all organisation. It helps them in offering their products into vast area
of a world. Similarly, in this manner Tesco also implement digital technology in business and
serves its commodities to national and international customers easily. As per survey on
customers of this firm, it has evaluated that among each 50 respondents, 35 are agreed on this
statement. While rest of them that are near about 15 users do not go on same, their perceptions
are different in this context as they though by purchasing goods through e-commerce doesn't
give them satisfaction.
9
a) Agree b) Disagree
0
5
10
15
20
25
30
35
35
15
Column B

Theme 2: The most vital digital tools used by Tesco
Q2) What are the most vital digital tools which are used by Tesco? Frequency
a) Facebook 20
b) Twitter 15
c) Google 15
Interpretation: In order to make connection with large number of customers, Tesco has used
various tools and techniques of digital applications. It includes Facebook, Twitter, Instagram and
so. These tools of social media aids an organisation in making good connection with national and
international clients easily. Employees can easily offers services to consumers on attractive
discounts and offers as well as take their feedback for further modifications. Thus, these tools
provides various advantages to Tesco to make interaction with people. By conducting a survey
analysis on 50 respondents, it has evaluated that out of them 20 are connected with this company
through Facebook. While 15 of them use Twitter for getting reviews about service quality of this
firm. On the other hand, remaining ones that are 15 used Google to get information about
products.
10
a) Facebook b) Twitter c) Google
0
5
10
15
20
25
20
15 15
Column B

Theme 3: Main benefits of using digital tools
Q2) What are the main benefits of using digital tools by Tesco? Frequency
a) Increase brand awareness 16
b) Maximise sales and profit ratios 14
c) Boost traffic 12
d) Feedback from customers 8
Interpretation: Business expansion is necessary for those companies who actually wants to give
a tough competition to its rivals present in same marketplace by increasing their customer base.
It will aid them numerous benefits like enhance sales and profitability, increase brand awareness
and more. As per current scenario of marketplace, by implementing digital technologies in
business, Tesco has gained various advantages. From this graph, it has evaluated that
digitalisation is essential mainly when a firm wants to do its business through e-commerce. As
per perception of 16 users out of 50, it has evaluated that it will help Tesco in increasing brand
awareness at marketplace. Whereas other 14 of them think that it aids this firm in maximising
sales and profit ratio through which it can give a high competition to rivals like Sainsbury,
ASDA and more. Apart form this, 12 respondents believes that making digitalisation will help in
11
a) Increase brand awareness
b) Maximise sales and profit ratios
c) Boost traffic
d) Feedback from customers
0
2
4
6
8
10
12
14
16
16 14 12
8
Column B

boosting traffic. While in last, rest of them which are near about 8 are totally agreed on the fact
that it will assist management in getting feedback of customers more.
12

Theme 4: The main tools used by Tesco for expanding their business
Q4) What are the main tools used by Tesco for expanding their
business activities around the globe?
Frequency
a) Implementing strategies 17
b) Developing close relations with business 12
c) Formulating budget 11
d) Development of business plan 10
Interpretation: For transforming business into digitalisation, a company needs to use different
kinds of tools and techniques. It includes developing strategies, preparing budget plan, making a
business plan and more. As there are large number of techniques are available among whom
management is required to select the best one. Therefore, after conducting a survey on
population, it has evaluated from this graph that among each 50 group, 17 are saying that
implementing strategies first will aid this firm in gaining more advantage. While 12 are going on
fact that developing close relations with business aid management to make business digitalise in
proper manner. On the other hand, 11 respondents are thinking that formulating proper budget
plan first may aid this company to face challenges. Whereas rest of them i.e. 10 are disagreeing
13
a) Implementing strategies
b) Developing close relations with business
c) Formulating budget
d) Development of business plan
0
4
8
12
16
17
12 11 10
Column B

on perceptions of others, they think that developing business plan help companies in operating
their functions more easy way.
14

Theme 5: Digital technology helps in increasing sales and profitability
Q5) The concept of digital technology helps in increasing sales and
profitability of firms.
Frequency
a) Yes 30
b) No 20
Interpretation: There are various types of purpose and aspect behind adopting latest
technologies in business and make every single entity digitalised. In this context major purposes
of implementing digitalisation within workplace of Tesco are making awareness among
customers about its products or services and enhance sales performance of business through
which high profitability can be gained. In order to know what consumers think on this statement
that it is really helpful in achieving set target, a survey has done. As per this survey which is
shown in above graph, it has analysed that out of every 50 respondents, 30 are agreed on the
same. While remaining ones that are 20 are against with this fact.
15
a) Yes b) No
0
5
10
15
20
25
30
Column B

Theme 6: Effectiveness of digital tools and techniques as marketing tool
Q6) Are digital tools and techniques considered as an effective
marketing tool for Tesco?
Frequency
a) Yes 28
b) No 22
Interpretation:Digital tools and technologies are useful for Tesco as they result in enhancing
their overall sales and profitability ratios. These tools result in communicating information about
innovative products and services so customers can purchase them and enhance their profit shares.
If there is marketing effectiveness then it results in making customer aware about the new
products so they will purchase them and firm will achieve sustainable growth and market shares.
According to the data 28 out of 50 customer were in favor that digital tools are classified as the
most important marketing tools and rest 22 were not in favor that digital tools are not the
effective tools thus they does not results in conveying information about the products to
customers.
16
a) Yes b) No
0
5
10
15
20
25
30
Column B

Theme 7: The major challenges faced by Tesco
Q7) What are the major challenges faced by Tesco while
implementing Digital Tools?
Frequency
a) Search Cost 12
b) Slow internet connection 14
c) Lack of customer's awareness 11
d) Customer data 13
Interpretation: A company cannot flourish its business operations in an effective manner
without accepting challenges present in business environment. It will make them more able to
perform different kinds of activities easily and face difficult situation in more profitable way. In
context with Tesco, while implementing digital technology in business, management of this firm
are facing different kinds of issues like slow internet connection, lack of awareness and so on. As
per above graph which shows different perceptions of users about challenges faced by managers
of companies who implement digitalisation in business. Out of 50 users, while operating
business in such manner 14 are saying that slow internet connection will be major problem.
While 12 are thinking that searching costs may be the ascertaining issue. Other than this, 11 are
going with the fact that lack of customer awareness will be pertaining problem much. Lastly, 13
are going on statement that revealing customer data cause a big issue for same.
17
a) Search Cost
b) Slow internet connection
c) Lack of customer's awareness
d) Customer data
0
2
4
6
8
10
12
14 12
14
11
13
Column B

18

Theme 8: The major advantage of expanding business activities
Q8) What are the major advantage of expanding business activities for
economy?
Frequency
a) Innovative products 11
b) Job opportunities 13
c) Increase Sales Index 10
d) New distribution channels 16
Interpretation: In today's modern world, innovation in technologies give various opportunities
and threats as well to organisations. Therefore, it is essential for managers of Tesco to concern
more on concept of digitalisation before implementing directly in business. It will give chance to
this firm in implementing digitalisation into business in more adequate manner. Thus, in this
manner from this graph, it has evaluated that out of 50 users, 16 of them believe that major
benefit by expanding business market through digitalisation will be acquiring new distribution
channels. While 13 go through the fact that it will provide job opportunities more and other than
19
a) Innovative products
b) Job opportunities
c) Increase Sales Index
d) New distribution channels
0
2
4
6
8
10
12
14
16
Column B

this 10 thinks same thing may increase sales index. In last, 11 go through statement i.e. it will
help in creating innovation products.
20

Theme 9: Ratings for delivering services by Tesco
Q9) What ratings you will deliver to the services offered by Tesco? Frequency
a) Excellent 16
b) Good 22
c) Poor 12
Interpretation: As per above graph it has been shown the rating of services which are given by
TESCO to their customers. 22 respondents are given the rating of good that TESCO is providing
good services to their buyers, 16 respondents are rating excellent services are given by TESCO
to their users and remaining 12 respondents are rating poor services are given by organisation.
21
a) Excellent b) Good c) Poor
0
5
10
15
20
25
Column B

Theme 10: Satisfaction with services of Tesco
Q10) Are you satisfied with the products and service of Tesco? Frequency
a) Satisfied 30
b) Not Satisfied 20
Interpretation: As per above graph, it shows that their customers are satisfied by TESCO goods
and services or not. In this, 30 respondents are satisfied within the products and services
provided by the organisation to their customers and rema8ining 20 respondents are not satisfied
with their goods and services. So, they have to improve their quality of goods for their
betterment.
22
a) Satisfied b) Not Satisfied
0
5
10
15
20
25
30
Column B

Theme11: The use of digital tools help in overall growth and development of economy
Q11) Does the use of digital tools help in overall growth and
development of economy
Frequency
a) Yes 24
b) No 26
Interpretation: As per above graph, it shows that the use of digital will aid in development and
growth of economy. 26 respondents are saying no to digital tools as it will not aid in growth and
development of economy and 24 respondents are saying that digital tools will help in enhancing
and growth of economy. So, maximum respondents are disagree with the use of digital tools so
company will take their decisions accordingly.
23
a) Yes b) No
23
23.5
24
24.5
25
25.5
26
Column B

Theme 12: The major influence of digital tools on business activities
Q12) What is the major influence of digital tools on business
activities?
Frequency
a) Instant Communication 12
b) Demands Transparency 10
c) Encouraging Innovation 11
d) Cloud Computing 8
e) Changing customer base 9
Interpretation: In this, It shows the major impact of digital tools on enterprise activities. Here,
maximum respondents are 12 saying that their will be instant interaction within employees, 11
respondents are saying that their will be impact on demand transparency within enterprise
activities, 11 respondents said that it will gave impact on motivating innovation in the activities
of company, 8 persons respond that cloud computing will gave major influence on business
activities and remaining others are saying that I will change the base of customers will gave
impact on companies activities.
24
0
2
4
6
8
10
12
Column B