Impact of Digital Technology on Business Pdf

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RESEARCH PROJECTIMPLEMENTING THE PROPOSAL(PART 2)
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 2............................................................................................................................................12.1. Match resources efficiently to the research question or hypothesis.....................................12.2 Research methodology...........................................................................................................22.3 Recording and collecting data................................................................................................4TASK 3............................................................................................................................................63.1 Use of research evaluation techniques...................................................................................63.2 Data Analysis and Interpretation...........................................................................................63.3 Recommendation................................................................................................................16TASK 4..........................................................................................................................................174.1 Using format to communicate with audience......................................................................17Enclosed in PPT.........................................................................................................................17CONCLUSION..............................................................................................................................17REFERENCES..............................................................................................................................18
INTRODUCTIONIn the era of globalisation and modernisation, digital technology plays an efficient role inthe lives of humans as well as for success of businesses. It is considered as an innovative featurethat assists in speeding up the operations and procedures to enhance the productivity rate of thecompany (Impact of Digital technology, 2017). Only because of digitalization and informationtechnology, competition among companies is increasing day by day. Thus, in order to achieve agood competitive advantage in the market place, all companies are focusing on implementingand adopting digital technology within organisational functions and operations. The proposal thatwas made in the first part will be implemented in this research project (Silverstone, 2017).Morrison company will be taken for assessment. It is the fourth largest retail company ofUnited Kingdom. Its headquarters are located in Bradford, England and Yorkshire. In thisresearch project, questionnaire will be formulated than interpretation will be given. On the otherhand, recommendations will also be given in this research project.Aim and objectives of Research StudyAim:To analyse the influence of social media marketing practices used by Morrisons inenhancing their profitability and customer base.”ObjectivesIn order to underpin the aim of study, researcher has formulated objectives which are listedbelow:To ascertain the meaning of social media marketing and its applications.To examine the impact of social media marketing done by Morrisons.To identify the challenges and limitations faced by Morrisons by using social mediamarketing.To recommend Morrisons to enhance the efficacy in using social media marketing.1
TASK 22.1. Match resources efficiently to the research questions or hypothesisResourcesIn conducting research study, researcher has used some resources to make examination ofstudy successful. Investigator needs respondents for collecting data. There are also requirementsof books and journals to collect information. Investigator also is in need of pen and paper fornoting some critical points.2.2 Research methodologyResearch methodology is the most important part of research project. In researchmethodology, investigator describes each and every method or technique that were used by himin conducting examination of study. It informs actions taken by scholar in conducting researchstudy. In order to make examination of study successful, investigator used various techniquesand methods and all the combination of those methods called as research methodology. Thisconcept describes all the methods and techniques that were used by the researcher in researchstudy (Walliman and et.al., 2017).By taking help of research theory, end users incomprehending the investigation more efficiently and easily.Here are methods of research that are used by the researcher are as follows-Research Philosophy- Research philosophy is the way by which researcher collects,analyse and interpret the relevant information and data. The knowledge, nature and source ofinvestigation study is dealt with this philosophy. There are four types of research philosophieswhich are positivism, interpretivism, realism and pragmatism. These all philosophies have theirown purpose and objectives. In this investigation of study, scholar has used positivism researchphilosophy. This theory helps in analysing the examination of study and assist in assembling ofdata or information by which researcher will be able to execute aim and objectives ofinvestigation of study (Research Methodologies,2017).Research Approach- Research approach is the systematic plan and process that consistsof the steps of broad assumptions to detailed method of collection of data, analysis andinterpretation. In research plan is rudimentary in the study of investigation. There are two typesof research approaches that are deductive and inductive research theory (Jennings, 2018).Investigator has used deductive approaches of research to testify the assumptions or hypothesis1
developed by them. In this present investigation of study, scholar has used inductiveinvestigation approach it starts with analysing theory question to analysing aim and objectives ofresearch study.Research Design-Research design refers to the plan of action that assist in attaining thequestion of research effectively. It is a systematic arrangement of collections or conditions. Inorder to conduct successful investigation of study, investigator used systematic enquiry design.There are four types of investigation design which are exploratory, descriptive, explanatory andevaluation research design. In this present research study, scholar has used descriptiveinvestigation designing to address the question in investigation effectively. Descriptive researchdesign is a type of investigation design that describe present status and it does not require anyhypothesis to begin (Walliman, 2017).Data Collection- Data Collection is the process of gathering and collecting informationon variables of interest. Gathering of data is the most important part of research study as withoutcollection of data, none of the work can be accomplished as it finds accurate and completeanswers of problems. There are two types of data collection methods which are primary andsecondary sources. These are very useful sources of investigation of project. Data collected formprimary sources are most reliable as it is collected by investigator himself such as interview,survey etc. While secondary assembling of data means information collected from other sourcessuch as books, journals, internet. Primary data is fresh data as it is unused. In this presentresearch study, data is collected from both sources, questionnaire has been prepared by theresearcher and was filled by manager of Morrison.Sampling-Sampling is the procedure that has used by the researcher in statisticalanalysis in which predetermined number of observations are taken from large population. It isalso a crucial part of researcher study as it is not possible to analyse big population. In generalterms, it is process in selecting sample members from a population (Fletcher, 2017). In thispresent researcher project, scholar has used Simple Random Sampling Method and researchworker has surveyed a sample of 15 managers working at Morrisons. This will help investigatorin analysing data effectively and efficiently.Data Analysis- Data analysis is a procedure of cleansing, inspecting, transforming andcarving of raw information or data with the goal of discovering useful data. There are two2
methods of collecting subject matter or data such as qualitative and quantitative research.Researcher has analysed the data in effective and efficient manner to reach the goals andobjectives of research. In this research project, investigator has used thematic analysis tointerpret and analyse the investigation of data.Research Limitation- Research limitation are those problems and issues that cannot becontrolled byresearcher (Humphries, 2017).There are different types of limitations that canoccur in the study of research such as shortage of fund, lack of experience in the area of research,preparation of aim and objectives of research, insufficient responses, implementation ofcollection of data by various methods and techniques. These all limitations lay impact on theinterpretation of data. These barriers hinder researcher to reach goals and objectives ofinvestigation.Ethical Consideration-It is very important to consider ethics while conducting researchstudy like data must be informed, privacy concerns etc. There are some norms and standard thatare very important for investigator to carry research. Norms and standards makes difference inbetween what is wrong and right. Thus, in this investigation of study, researcher has followed allthe norms and makes research study effective and sucessful (Ledford and Gast, 2018).2.3 Recording and collecting dataQUESTIONNAIREName: ________________Age: __________________Gender: _______________1.Do you know the importance of digital technology?YesNoNot sure.2.Does your organisation use digital technology within organisation?YesNoNot sure3.Will you think digital technology help to think and learn deeply?3
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