Impact of Digital Technology on Sales Performance of Virgin Atlantic in Travel and Tourism

research project
IMPACT OF DIGITAL TECHNOLOGY ON SALES PERFORMANCE OF VIRGIN ATLANTIC IN TRAVEL AND
TOURISM SECTOR

Table of Contents
INTRODUCTION.............................................................................................................................2
TASK 1............................................................................................................................................3
1.1 FORMULATE AND RECORD POSSIBLE RESEARCH PROJECT OUTLINE SPECIFICATIONS. 3
1.2 IDENTIFY THE FACTORS THAT CONTRIBUTE TO THE PROCESS OF RESEARCH PROJECT
SELECTION................................................................................................................................. 5
1.3. UNDERTAKE A CRITICAL REVIEW OF KEY REFERENCES.....................................................7
1.4 PRODUCE A RESEARCH PROJECT SPECIFICATION...............................................................8
1.5 PROVIDE AN APPROPRIATE PLAN AND PROCEDURES FOR THE AGREED RESEARCH
SPECIFICATION........................................................................................................................ 10

INTRODUCTION
As we know that the travel and tourism sector has been expanded in a wide area. It has been
observed that the technology plays an important role in the growth and success of the travel
and tourism sector of the country. The companies are adopting different types of technologies
to enhance the effectiveness and growth of the travel industry. This report includes the positive
and negative impact of digital technology on travel and tourism industry. There are many areas
where the effect of digital technology can be seen such as the online booking of trains, flights,
buses and online information of all the new plans and offers of different companies for the
desired destinations. Also, the travel and tourism companies provide an option for feedback to
the customers by which the customers can share their experience and views about the
particular services provided by the tourism industry. The feedback from customers and visitors
help the management to improve their services and products which will be helpful in gaining
the attention of the customers and efficiency in the market.

TASK 1
1.1 FORMULATE AND RECORD POSSIBLE RESEARCH PROJECT
OUTLINE SPECIFICATIONS
TITLE- IMPACT OF DIGITAL TECHNOLOGY ON SALES PERFORMANCE OF VIRGIN ATLANTIC IN
TRAVEL AND TOURISM
INTRODUCTION
The digital technology is one of the most powerful elements in the success of travel and
tourism sector. The technology is really helpful in the growth and development of tourism and
travel industry. There are many types of digital technology which can be beneficial for the
development of travel and tourism of the country. The social media help in providing the
information and knowledge about the different offers and services of the companies to the
customers. In this assignment, we are talking about the company Virgin Atlantic which provide
travel and tourism services to their customers. The telecommunication companies enhancing
the communication services between the customers so that the utilization of internet and
technology is also increasing which is enhancing the growth of digital technology. The uses of
digital technology highly affect the sales performance of Virgin Atlantic.
There are many researchers who have analysed the impact of digital technology in travel and
tourism sector. There are many positive impacts of digital technology which has been made the
travel and tourism more strong and powerful. Uses of advanced technology have been
maintaining the relationship between customers and travel companies by effective
communication, internet and different mediums.
RESEARCH QUESTIONS
 At what level, the digital technology influences the growth and development of travel
and tourism sector?
 At what extent uses of advanced digital technologies has enhanced the sales
performance of travel and tourism companies?