Impact of Digital Technology on Small Business Growth and Innovation: A Case Study of Continental Consulting Limited

This project examines the impact of digital technology on the growth and innovation of small businesses, focusing on Continental Consulting Limited, a research and business consultancy firm in London. The study utilizes both qualitative and quantitative research methods to analyze the company's current use of digital technologies, identify limitations, and propose recommendations for improvement. The project aims to provide valuable insights into how small businesses can leverage digital technologies to enhance their competitiveness and achieve sustainable growth.

MANAGING SUCCESSFUL BUSINESS
PROJECT
CONTINENTAL CONSULTING LIMITED
1

Table of Contents
INTRODUCTION...................................................................................................................................................... 3
TASK 1......................................................................................................................................................................... 4
DEVISE PROJECT AIMS AND OBJECTIVES............................................................................................... 4
PRODUCE A PROJECT MANAGEMENT PLAN......................................................................................... 5
PROJECT MANAGEMENT PROCESS....................................................................................................... 5
PRODUCE A WORK BREAKDOWN STRUCTURE AND GANTT CHART TO PROVIDE TIME
FRAME.................................................................................................................................................................... 9
IMPLEMENTATION PHASE....................................................................................................................... 9
TASK 2...................................................................................................................................................................... 12
CARRY OUT SMALL-SCALE RESEARCH BY APPLYING QUALITATIVE AND
QUANTITATIVE RESEARCH METHODS APPROPRIATE FOR MEETING PROJECT AIMS
AND OBJECTIVES............................................................................................................................................ 12
TASK 3...................................................................................................................................................................... 15
ANALYSE RESEARCH AND DATA USING APPROPRIATE TOOLS AND TECHNIQUES.........15
COMMUNICATE APPROPRIATE RECOMMENDATIONS AS A RESULT OF RESEARCH AND
DATA ANALYSIS TO DRAW VALID AND MEANINGFUL CONCLUSIONS...................................22
TASK 4...................................................................................................................................................................... 23
VALUE UNDERTAKEN ON THE OBJECTIVES AND LEARNING OF CONTINENTAL
CONSULTING LIMITED................................................................................................................................. 23
CONCLUSION......................................................................................................................................................... 27
REFERENCES......................................................................................................................................................... 28
2

INTRODUCTION
In order to meet evolving and shifting customer expectations, the world of research and
business consults continues to change rapidly. The level of interaction can help in accessing
the new business opportunities for the business. This can also bring change to the business
with the concept of generating competitive nature. The Continental consulting Limited is a
research and business consultants who operate in London and Greater London areas. In
addition to this small business, the company has felt that their business is being lost.
Therefore, they focus on improving their weakness and acquaint to upgrade the business
by using the digital technologies.
The rapid speed of technology development and rising adoption of mobile digital devices
on the global scale has transformed the business to large scale. This has also contributed to
connecting the number of the global population with both developed and developing
countries (Bley, et al. 2016). The study focuses on the impact of the digital technology on
supporting small business growth and innovation. It has been propounded that 62% of the
research has surveyed with the digital and social media skills with an effective and
important factor. This has also helped in scaling up the access to the business and job
seekers to facilitate positive economic outcomes across the globe.
3

TASK 1
DEVISE PROJECT AIMS AND OBJECTIVES
The Continental consulting ltd has managed to use technology with the rated number of
the best business performances. This help in gaining the business growth as per the
innovation. The main aim to carry out the project is to analyse the impact of the technology
in supporting small business growth and innovation. The key objective of the study is to
provide the changes caused to the ever-increasing demand of the market and meet the
customer expectations (Hazen, et al. 2016). The implications to the digital technology in the
business can help in generating profit for the business. Thus, it can be transfigured that
Continental Consulting Ltd has managed to overcome their weakness and access
innovation to meet the business needs.
The key objectives of the research are
 Customer Attraction: To evaluate the ways through which the consulting Ltd can
attract more customers for business
 Growth and Innovation: To analyse the effective use of the digital technologies
such as mobile technologies and its impact on the growth of the business
 Profit Generation: To promote the business by upgrading the activities of the
business by capturing the current trends of the market (Rhodes, 2017).
4

PRODUCE A PROJECT MANAGEMENT PLAN
PROJECT MANAGEMENT PROCESS
The project management process can help in providing business with an average ratio of
employees with over 150 years. The company has felt that they lose the management grip
through which the business is being lost. The mobile technologies have a deal with the
impact of the technologies on the business and classifying the terms with the business. A
comprehensive way to deal with the competitors of the business can be attained by
utilising the innovative technologies (Rosemann, 2013). The management models serve to
organize the on-going activity of the business. There are different stages through which the
project is carried out. They are:
PROJECT INITIATION
The project starts with developing the innovative technology in order to overcome
the drawbacks faced by the Continental Consulting Ltd. The adoption of the mobile
technology can help them in growing business.
PLANNING PHASE
The planning phase of the project helps in gaining the knowledge of the scope,
resources, time and quality of the service provided by the organization to their
customer or service users (Shankar, et al. 2010).
 The scope of the project
The impact of the digital technology has helped them to gain profit and
attract a number of the customer across the world.
 Identification of Resources
The resources such as recruitment of the people can be done on the basis of
the online submission of their CV. This can help them to appoint limited ratio
of the human resource for the particular post (Liu, 2016). The use of the
digital technology or mobile technology can help in the expansion of the
business across the globe.
RESEARCH METHOD
5

The sampling technique has been carried out in order to gain the competitive advantage of
the research business. The level of the business operation counts on the primary and
secondary data. The sampling frame can be carried out by targeting the group of people
working in the Continental Consulting Ltd (Lee, et al. 2011). The non-random sample with
the same demographic make-up as a population can be carried with sampling population.
This can determine the choices of the data with the practical way of dealing with things.
SCHEDULING OF PROJECT
The project can be scheduled with the help of pre-booking with the customer and be
managing the sale with the peak time. The scheduling in the project can occur due to the
technical default in the business (Leach, 2014). This can impact on the project sale and
delay in the execution. It can further help in evaluating the profitability of the business.
ACTIVITIES DAYS 1 2 3 4 5 6
INITIATION
PLANNING
EXECUTION
CONTROLLING
CLOSURE
BUDGETING AND COST
The investment in the project can be determined with the evaluation of the services which
helps in marketing the business. The use of the technology and their maintenance amount
are based on the technology adopted by the Continental Consulting Ltd. with the aspect of
managing the business. The current liabilities of the business is around £36.7k and net
worth is around £-20.4k (Kerzner, 2013). Thus, the cost of the project can be obtained by
generating fund.
6

COST OF THE PROJECT IN MILLION
FIXED COST £213.05 MILLION
MATERIAL COST £13.85/ MONTH
CONFIDENTIAL DETAILS FOR THE
RESEARCH FROM OTHER SOURCES
£ 0.48
TOTAL BUDGET £ 379.71/ PER YEAR
Table 1: Cost management
Source: Shankar, et al. 2010
RISK ANALYSIS
The risk for the project is analysed through facing the situation of crisis. The introduction
to the effective and early risk identification and management secures to the project
objectives, leading to reduced rework costs (Kerzner, 2013). This helps in minimising the
drawbacks that can occur while developing the website for the business.
IMPLEMENTATION OF PLANNING
The third stage of the project management is to carry out the planned stage
effectively. This concludes on the physical embodiment of the resources. In order to
gain competitive advantage, the possession of the assets can be increased in the
favour of those organizations. It can help in mobilizing knowledge and technological
skills. The innovation to the business can be contributed in different ways (Shankar,
et al. 2010). They are strongly evident in the correlation between the market
performance and development of the new product.
CONTROL MEASURES
The business of the Consultants agencies aims to approach the people those who are
in need of the job or other business prospects. The Continental Consulting Ltd is
private limited with share capital. Therefore, the organisation needs to control their
capital share in the market.
TERMINATION
7

The termination phase can be carried when proper use of the technology to manage
a feasible account of operations in the business can be constituted (Weill and
Woerner, 2015). The project attains the project with the help of the implementation
of the technology and running smoothly can be figured as the stage of termination.
Figure 1: project Management stages
Source: Leach, 2014
8

PRODUCE A WORK BREAKDOWN STRUCTURE AND GANTT CHART TO
PROVIDE TIME FRAME
IMPLEMENTATION PHASE
WORK BREAK DOWN STRUCTURE
The plan for the project can be accessed on the proficiency of the working element. The
work break down structure is the phase through which the organisation can promote their
services to the customers. The project which is carried out in the Continental Consulting
Limited can be monitored and reviewed with the help of work break down structure
(Fichman, et al. 2014). The activities that are carried out can be officially attained with the
keeping a follow up with the execution of the stages.
TASK START
DATE
STAGES OF PROJECT END DATE
Task 1 4-June-2018 Develop a plan for the project 9-June-2018
Task 2 9-June-2018 Design the projects Aims and Objective 21-June-2018
Task 3 22-June-
2018
Decide the type of data to collect for
research(Qualitative/ quantitative)
28-June- 2018
Task 4 28-June-
2018
Produce WBS and Gantt Chart 3rd July- 2018
Task 5 3rd July- 2018 Design a Questionnaire for the collecting
relevant data from relevant respondents
13th July- 2018
Task 6 13th July-
2018
Apply the questionnaire and collect the
required
19th July 2018
Task 7 19th July
2018
Apply suitable tools or techniques to analyse
the data collected
23rd July 2018
Task 8 23rd July
2018
Prepare documentation 25th July 2018
Task 9 25th July
2018
Findings from the research 12th August
2018
9

Task 10 12th August
2018
Draft the data in the project report 15th August
2018
Task 11 15th August
2018
Convene a formal meeting for presenting
findings of the Continental Consulting Ltd.
16th August
2018
Task 12 16th August
2018
A final presentation of the project team 24th August
2018
Figure 2: WBS structure for Continental Consulting Ltd.
Source: Rosemann, 2013
GANTT CHART
Gantt chart is the process bar through which scheduling of the project can be attained. The
Gantt chart provides the mechanism to link with the task dependencies this can be
visualized with the representation of the services with the same project (Sultan, 2013).
ACTIVITIES/
MONTHS
1 2 3 4 5 6 7 8 9
INITIATION OF
PROJECT
ORGANISATIONAL
ALIGNMENT
FEASIBILITY
CHECK
CONSTRAINTS
HUMAN
RESOURCE
REQUIREMENTS
PROJECT
SCHEDULE
10

BUDGET
ESTIMATION
RISK
MANAGEMENT
ETHICAL AND
OTHER ISSUES
CHANGE IN
MANAGEMENT
ACTIVITIES
COMMUNICATION
MANAGEMENT
PRODUCTS AND
DELIVERABLES
APPROVALS AND
FINAL EXECUTION
Figure 3: Gantt chart for Project
Source: Sultan, 2013
11

TASK 2
CARRY OUT SMALL-SCALE RESEARCH BY APPLYING QUALITATIVE AND
QUANTITATIVE RESEARCH METHODS APPROPRIATE FOR MEETING PROJECT
AIMS AND OBJECTIVES
Qualitative Research
Falk and Leist (2014), the effect of mobile technology can offer new possibilities to the
business. They help in improving the business process design. The business process re-
engineering firms can work on their business processes with the help of top-ranking
mobile and wireless applications. This can also enhance the capability of the mobile devices
and broadband radio networks. This can access with declining costs and practices with the
technology for optimizing the business process. The role of the technologies such as
Personal digital assistant (PDA) can gradually begin to re-engineer with the companies
embarking on implementation of mobile solutions. The mobile processes require a flexible
support in order to carry out the activities of the organisation which partly involves the
parties i.e. management and stakeholders. It can be successfully investigated with the
research that the BPM lifecycle can help in improving the potential benefits of mobile
solutions (Falk and Leist, 2014). This can help in enhancing the proficiency of the business
process. The functions of the mobile technology help in synchronizing the activities of
ubiquitous access to improve the effectiveness and efficiency of the business. Different
approaches to the business have been conceptualized with the framework based on the
effect of optimising circumstances which leads to the prerequisites the successful
applications. The approaches that are framed are Mobile Enterprise Adoption Framework,
Benefits from the general effects of mobile solutions and case study approach. The relation
between the process and subsequent analysis can set the B2E and B2C formulation of the
generic statements. It has been identified that the use of mobile frameworks and other
approaches has prevailed positive effects on the business. It has also provided the process-
oriented point of view with the significant influence of the systematic approach for
12

structuring the positive effects of the adaptation of the mobile solutions (Falk and Leist,
2014).
According to Lee et al. (2011), the influence of the Information and communication
technology changes the ways of production, coordination activities and data processing.
This has highly impacted on the business changes and performance of the company. The
use of the ICT technology in the business practices is to gather information and develop a
strategic vision of the services. The findings of the research can approach in their best way
through a collaborative teamwork. This can also provide a theoretical discussion of the
successful business factors of the business process. The business process re-engineering is
considered as the case through which the insights of the changes resulting from the
enterprise resource planning can be processed. The importance of the balanced scorecard
helps in examining the internal business process, organization learning, customer
satisfaction and growth and financial performance. The business process re-engineering
business is associated with the measures of cost saving, better customer services and
quality breakthrough (Lee, et al. 2011). This can also help in time reduction and increase in
revenue. There are various means through which information and technology collapse with
space and time constraints. Thus, the use of the technologies like ICT, information
technology and mobile technology can reduce the number of workers, production workers
and automated the practices of the business. The people working in the organization
requires motivation in order to adopt ICT and other dynamic resources such as Mobile
technology to contemporary change the enterprise strategies with the market demand.
Quantitative Research
The quantitative research is carried out with the help of distribution of the questionnaires
to the group of 50 people which includes both male and female (Bley, et al. 2016). The
influence of technology has supported the business growth and innovation in the wider
context.
Are you an employer or employee of a business?
13

o Employer
o Employee
What sector is Continental Consulting firm business is in?
o Manufacturing
o Administrative and support service
o Real estate activities
o Retail
Does the business use mobile technology in its day to day running?
o Yes
o No
Which technology is highly effective for the Continental Consulting firm?
o Facebook
o Telephone system
o Computer Software
o Video Conferencing
Have you found that there are limitations to the digital technology used in the Continental
consulting firm?
o No
o Yes
Are you willing to participate in a follow-up interview carried by Continental consulting
Ltd?
o Yes
o No
14

TASK 3
ANALYSE RESEARCH AND DATA USING APPROPRIATE TOOLS AND
TECHNIQUES
The analysis to the business in the field of research and business consultancy can be
transfigured with the support of the quantitative analysis. This importance of the
quantitative analysis is precisely carried out with the help of scrutinising theories with the
stats and methods. The use of the mobile technologies is consultancy firm is important as it
helps them to direct their clients. They can call up for an interview and schedule their
interview with the bigger companies (Lee, et al. 2011). The use of the message tool with the
mobile technology helps them to line up the address where the candidate or job seekers
require to show up for their job interview.
There are certain questions which are asked of the candidates. They can be determined by
survey a group of 50 people that were sent by the continental consulting firm in the search
of a job.
Question 1
Total Employer Employee
50 26 24
The majority of the people connected with the Continental Consulting limited are Employer
but no less than an employee.
15

Employer Employee
23
23.5
24
24.5
25
25.5
26
PEOPLE CONNECTED WITH CONTINENTAL
CONSULTING LIMITED
PEOPLE CONNECTED WITH
CONTINENTAL CONSULTING
LIMITED
Figure 4: People connected with Continental Consulting limited
Source: Rosemann, 2013
Question 2
The Continental consulting Limited is associated with the Administrative and support
service along with the consultation purpose. The business of the company is mainly
providing the services to the potential customer. This involves expert consultants and
researchers. This can also set the business equipment obsolete with the capability to
maximize the business market area.
Total Manufacturing Administration
and support
service
Real Estate Retail
50 20 30 0 0
16

MANUFACTURING
ADMINISTRATIVE AND SUPPORT SERVICE
REAL ESTATE ACTIVITIES
RETAIL
0
5
10
15
20
25
30
35
SECTOR FOR CONTINENTAL
CONSULTING LIMITED
Figure 5: Sector for Continental Consulting Limited
Source: Liu, 2016
Question 3
Yes, the business uses mobile technology in their day to day effective working purpose. In
order to carry out their consultation services, they depend on the mobile technologies.
Other than this, the utilisation of the PDA, ICT and other technologies are also incorporated
in the effective functioning of the services (Rhodes, 2017).
Total Yes No
50 48 2
17

96%
4%
USE OF MOBILE TECHNOLOGY
YES NO
Figure 6: Use of Mobile Technology at Consulting Firm
Source: Shankar, et al. 2010
Question 4
The effective uses of the different technologies are recorded at the continental consulting
firm. This has managed to determine the use of Telephone system and computer software
and video conferencing for carrying out the activities of the organization (Shankar, et al.
2010).
Total Facebook Telephone
system
Computer
software
Video
conferencing
50 2 22 18 8
18

Technologies utilise by Continental
Consulting
Facebook
Telephone System
Computer software
Video Conferencing
Figure 7: Technology Used by Continental Consulting Limited
Source: Weill and Woerner, 2015
Question 5
There are different limitations to which the Continental consultation can offer the services.
Technical errors can result in the scheduling of the management (Sultan, 2013).
Total No Yes
50 20 30
19

YES
NO
0 5 10 15 20 25 30 35
LIMITATIONS OF TECHNOLOGY
LIMITATIONS OF TECHNOLOGY
Figure 8: Limitations of Technology
Source: Sultan, 2013
Question 6
Total Yes No
50 35 15
20

PARTICIPATION IN INTERVIEW
YES
NO
Figure 9: Participation of the people
Source: Akkermans and Van Wassenhove, 2018
The interview schedule by Continental consulting marks the participation of the people in
abundant.
21

COMMUNICATE APPROPRIATE RECOMMENDATIONS AS A RESULT OF
RESEARCH AND DATA ANALYSIS TO DRAW VALID AND MEANINGFUL
CONCLUSIONS
It is highly important that the Continental Consulting Limited must adopt any of the
technology in order to overcome the loss of the competitive advantage for the business.
The organization can overcome the shortage of the providing effective services can be
promoted with the help of utilising mobile technology. This can help them in gaining profit
and increase the performance or can increase the growth of the business (Fichman, et al.
2014). The moderate pre-existing strategy helps in enhancing the aggressive strategy with
the deliberate use of the organization and performing better recruitment and resolving to
problems of the people.
The communication channel that is required to be developed must be very strong and
regularly maintained with trust in the organization. Other than this, it is necessary to gain
the review or feedback from the people those who are working in the organisation and
beyond the organisation (Hazen, et al. 2016). This help in enhancing the performance of the
organisation in the wider context.
22

TASK 4
VALUE UNDERTAKEN ON THE OBJECTIVES AND LEARNING OF CONTINENTAL
CONSULTING LIMITED
The project helps in determining the fundamental aspect of the research. The main aim is
to identify the importance of the digital technology for the business of Continental
Consulting Ltd. The company has also involved in developing the reactive measures and
response to attaining the leading position in the market (Akkermans and Van Wassenhove,
2018). The improvement in the working environment with the impact of technology can
help in gaining the financial ratio in favour of the business.
The comprehensive strategies are derived which helps them to attain the cost to carry out
the business with the considerate amount of situation and meeting the applicable needs of
the services.
Template for Performance Review to be attached with the report by the
learner:
1. What was the Project supposed to accomplish?
The project supposed to generate revenue out of the implementation of the technology in the
business.
2. Did the project succeed in its aims/ how do you know? Specifically, please outline any
evaluation and assessment undertaken.
Yes, the aims and objectives were formulated with supporting evidence of Qualitative
analysis.
3. What things do you think worked well and why? Evaluate all aspects of the project (e.g
initial inception, project activities and project outcomes) from a range of perspectives.
Quantitative Research tools are an effective way to carry out the project as it provides the
initiatives undertaken by the organisation by keeping mind perspectives of the employee
and employer
4. What problems emerged during the project and how were they tackled? Was there a
timely identification of issues and resolution during the project process?
The main problem that is faced is the technical error while implementing the technology
in the working area.
5. What did you learn from undertaking the project?
There are several technologies that can be opted by the Consulting Limited but the
23

succinct result can be gained with the help of mobile technology
6. How would you rate your performance as a management consultant leading the project?
4
7. What strengths and weakness of your performance did you identify?
Strength: Evidence of the Secondary research and Survey results in favour of technology
influences
Weakness: Inappropriate use of the technology implemented
8. How will this inform and support your continuous professional development?
This can help the organisation in the continuous improvement of the technical
performance and growth of the business with other issues in the future.
Template for evidence collection to be attached with the report by the learner:
Project Logbook for the chosen organisation: Continental Consulting limited
Name of the learner: Name of the Supervisor:
Project Title: IMPACT OF DIGITAL TECHNOLOGY
SUPPORTING SMALL BUSINESS GROWTH AND
INNOVATION
Date:
Update of weekly research/ tasks achieved
(Account for a minimum of six weeks with dates)
What have you completed?
Did you fulfil Task requirements?
Are you on track and within deadlines set?
Did you need to make any changes to your project
management plan?
Comments
Yes, the project concluded in the time frame
The task requirement is satisfactorily
achieved
It delayed while carrying out the Qualitative
research
Technology implementation and practices in
the organization can take more time. The
practice and growth are dependent on the
fact. Therefore, it must be concluded in
extreme time limit
24

Any risks and/or issues identified?
Did you identify risks/issues with a lack of skills
required for undertaking research tasks?
Did you identify any additional risks/issues that
have an impact on the project management plan?
Technical errors in the coding the
technology
Inaccuracy in conducting qualitative and
quantitative research
Other than this, no budget preference has
been made
Problems encountered
What barriers did you face?
How did you overcome them?
Technical error while sending information
through the list
Removing bugs and providing more
protective software’s
New Ideas and change of project direction The use of the ICT technology can help them
in enhancing the business performance
What Have I learnt about myself this week?
How did I feel when I had to deal with
tasks/problems?
Did I find it useful to complete the tasks?
How well have I performed? What did I
contribute?
What can I improve on next week?
How might this learning apply in the future?
I felt that the organization approach to gain
profit was not appropriate
Yes
I Contribute to providing guidance to use
mobile technology for the growth of the
business
It can be done by keeping a check on the use
of other technology in the organization
25

practice
This can be done by applying other
technologies to the same organization
Tasks planned for next week
Which tasks are priority?
Have you set aside sufficient time for completion?
Gantt and Work break down structure
Yes
Project plan status to date (on, ahead, behind) On date
Supervisor comments to address
Signature of the Supervisor and date:
26

CONCLUSION
The assignment concludes with the fact that the technologies have brought a drastic change
in the livelihood of the individual. However, working in the organization like Continental
Consulting Limited it is necessary to Linder on different ways to improve the performance,
growth and gain profit through the business in long run. The importance of the mobile
technology in the organization has helped them to examine the right candidate for the job
and outreach to the people who need advice from the people.
27

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Production Sector-Do they know how “digitized” they are?.
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research in support of big data analytics for operations and supply chain management.
Annals of Operations Research, pp.1-11.
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controlling. John Wiley & Sons.
Leach, L.P., 2014. Critical chain project management. Artech House.
Lee, Y.C., Chu, P.Y. and Tseng, H.L., 2011. Corporate performance of ICT-enabled business
process re-engineering. Industrial Management & Data Systems, 111(5), pp.735-754.
Liu, Z., Prajogo, D. and Oke, A., 2016. Supply chain technologies: Linking adoption,
utilization, and performance. Journal of Supply Chain Management, 52(4), pp.22-41.
Rhodes, R., 2017. Creating Engaged Learning Environments for Operations and Supply
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Rosemann, M. 2013. The Internet of Things: new digital capital in the hands of customers.
Business Transformation Journal, 2013(9), 6-15.
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Shankar, V., Venkatesh, A., Hofacker, C. and Naik, P., 2010. Mobile marketing in the retailing
environment: current insights and future research avenues. Journal of interactive
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