Small Business Research and Analysis

This assignment focuses on the strategic use of social media for small businesses, particularly within the context of the AIDA (Attention, Interest, Desire, Action) marketing model. It delves into various research methods used to understand this phenomenon, including literature reviews, surveys, and the application of tools like Gantt charts and Work Breakdown Structures for project planning. The report emphasizes the importance of creativity and systematic approaches in achieving successful outcomes for small businesses.

Managing a Successful
Business Project

Table of Contents
TOPIC: To assess impact of digital technology to make growth in small business enterprise – A
Case Study on Talon Outdoor. ........................................................................................................1
PART 1............................................................................................................................................1
P1 Aims and Objectives..............................................................................................................1
P2 Project management plan.......................................................................................................2
P3 WBS and Gantt chart ............................................................................................................4
PART 2............................................................................................................................................7
P4 Small scale research through applying qualitative and quantitative research methods to
meet with aims and objectives....................................................................................................7
PART 3..........................................................................................................................................17
P5 Appropriate tools and techniques.........................................................................................17
P6 Conclusion and recommendation.........................................................................................17
P7 Reflection through undertaking research.............................................................................17
REFERENCES..............................................................................................................................19

TOPIC: To assess impact of digital technology to make growth in small
business enterprise – A Case Study on Talon Outdoor.
PART 1
P1 Aims and Objectives
Background
Digital technology is most important aspect that assists to make successful business
operations. In this regard, business will get several benefits through implement different
activities and tasks at workplace. There are different tools and techniques has been carried that
assists to develop significant advantages in the business (Ahern, Leavy and Byrne, 2014). With
the help of digital technological tools, the company able to make high growth and successful
business consideration as well. It is the best way to promote and interact customers in the
enterprise. It assists to make changes in the company that help to develop efficiency and
effectiveness as well. In this regard, enterprise able to compete with other companies easily.
Hence, successful results will be attain with integrated business marketing (Ballaro and
Washington, 2016).
Rationale
Talon Outdoor is small sector enterprise which consider their operations in UK. In
respect to make wide business, it is essential to implement different activities that increase
effectiveness in the company and make wide operations in the company as well. It is the best
way to develop target market and attain potential candidates in the company. In order to conduct
present study, there are several benefits has been implemented that assists to focus on creativity
and performances. Brand images of the company also increasing to meet with desired aims and
objectives. Present study help to the enterprise to implement new activities which support to
small enterprise with creativity and innovations (Allen, 2014).
Aims and objectives
Aim: “ To assess impact of digital technology to make high growth in small business enterprise –
A Case Study in Talon Outdoor.”
Objectives:
 To analysis implementation of digital technology in SME with innovations and creativity.
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 To execute significance of innovation and creativity to make creative results at
workplace.
 To identify relationship between innovations and growth of Talon Outdoor. To implement recommendation for business growth and development.
Research questions
 How to implementation digital technology in SME with innovations and creativity?
 How to execute significance of innovation and creativity to make creative results at
workplace?
 How to identify relationship between innovations and growth of Talon Outdoor?
 How to implement recommendation for business growth and development?
P2 Project management plan
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Task Name Duration Start Finish Predecessors
Research Project
Planning
Finding of the topic 3 days Sat 8/12/17 Tue 8/15/17
Statements of problems 1 day Thu 10/12/17 Thu 10/12/17 1
Time frame and
allocation of resources 2 days Sun 11/12/17 Mon
11/13/17 2
Implementation
Literature review 5 days Tue 12/12/17 Mon
12/18/17 3
Selection of correct
research methodologies 1 day Tue 12/12/17 Tue 12/12/17 4
Data analysis and
interpretation 2 days Thu 12/14/17 Fri 12/15/17 5
Evaluation of results and
outcomes 2 days Fri 12/15/17 Mon
12/18/17 5
Project closer Sat 12/16/17
Giving conclusion and
recommendation 1 day Tue 12/19/17 Tue 12/19/17 6
Results of documentation 1 day Tue 12/19/17 Tue 12/19/17 7
In respect to focus on the above activities, it can be stated that there are different types of
consideration included that help to maintain effectiveness at workplace. With this regard, work
will be consider in different stages to attain more creative work performances (Besner and
Hobbs, 2013). Furthermore, following are certain elements has been applied to consider relevant
results in the selected enterprise: Cost: In respect to consider effective functioning, it can be stated that proper
implementation of cost is needed. In this regard, researcher need to concentrate on fixed
cost which is needed to accomplish desired goals and objectives as well. Proper amount
which needed in the present project is £680. Therefore, collection of primary and
secondary data has been taken in the business (Clough, Sears and Rounds, 2015). Risk: In the present research, time and cost are major risk elements that create impact on
the desired results. Respondent face issue to fill questionnaire so that it is also risked to
the chosen company (Hesselbarth and Schaltegger, 2014).
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 Scope: In the research, wide scope to develop small business operations. As results,
effective functioning will be develop to create innovation and creativity with develop
desired targets (Dumas, La Rosa and Reijers, 2013). Resource: In the research, aims and objectives has been prepared that help to develop
program with effective consideration. As results, focus needed to maintain creativity at
workplace (Jonas, Kock and Gemünden, 2013). Quality: Quality is also important element that help to maintain relevancy of data at
workplace. In this regard, researcher need to collect fresh, relevant and first hand
information to meet with desired outcomes (Emmitt, 2014). Communication: In the research, proper communication needed with different people so
that effectiveness will be develop to maintain effectiveness. In this regard, aims and
objectives need to communicate will all team members to increasing systematic results.
 Time: In research total one month has been taken to produce effective results at
workplace. It is the best way to attain creativity in the enterprise (Euchner and Ganguly,
2014).
P3 WBS and Gantt chart
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5
Illustration 1: Gantt chart

Illustration 3: Work break down structure
In order to focus on the above WBS, different activities has been considered in research
project that help to understand systematic results. As results, researcher need to focus on project
activities which need to complete on time (Garel, 2013).
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Illustration 2: Network planning

PART 2
P4 Small scale research through applying qualitative and quantitative research methods to meet
with aims and objectives
In respect to focus on the present research, it can be stated that different kinds of data
gather to attain desired results. With the help of such qualitative elements, relevant information
could be gather in the business environment. Primary information consider with questionnaire
and secondary information gather from certain tools such as online data, journals, graphs, books,
etc. In this way, survey conducted to focus on desired results accomplishment. Following
questionnaire has been taken to ascertain systematic work performances:
Questionnaire
Name:
Age:
Gender:
1. In Talon outdoor, digital technology implementation assists to provide relevant information
in the business?
 Yes
 No
 Cannot say
2. Digital technology implementation assists to focus on desired results in the business?
 Yes
 No
 Cannot say
3. What benefit consider with digital technology implementation?
 Social media tool implementation
 Online activities
 Online forms and collection of information
 All the above
4. Which strategy is the best consideration with implementation of digital technology?
 Marketing with online
 Social media integration
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 Other useful media
5. Does digital technology in Talon outdoor very effective?
 Yes
 No
 Cannot say
6. What are main benefits included with implementation of digital technology?
 Increase profitability
 Reduce operation cost
 Increase customer base
 All the above
7. How are you agree with implementation of digital technology in business?
 Strongly agree
 Agree
 Neutral
 Disagree
 Strongly disagree
8. It is reliable to implement digital technology implementation?
 Yes
 No
 Cannot say
9. To whom benefits consider with implementation of digital technology?
 Organisation
 Employees
 Customer
 Other people
Theme 1 Digital technology implementation provide relevant information in the business
In Talon outdoor, digital technology
implementation assists to provide relevant
information in the business?
Respondents
8

Yes 17
No 2
Cannot say 1
Interpretation: In order to focus on above graph, it can be stated that there are 17 employees
exist that stated that in Talon outdoor, digital technology help to increase effective results with
business development. In this regard, it has been considered that relevant information will be
gain to ascertain creative performances at workplace. Furthermore, there are 2 people said that
implementation of digital technology not useful to develop more significant advantages in the
business. This is because, it reduces effectiveness of the enterprise. Remaining 1 person said that
it cannot be interpreted that digital technology is helpful or not to the chosen business.
Theme 2 Digital technology implementation assists to focus on attain desired results in
business
Digital technology implementation assists to
focus on desired results in the business?
Respondents
9
17
2
1
Yes
No
Cannot say

Yes 16
No 3
Cannot say 1
Interpretation: From the above graph, it has been studied that there are 16 candidates exist that
ascertained their views digital technology implementation assists to focus on maintain
effectiveness at workplace. With the help of other 3 candidates views, it can be said that
implementation of digital technology is not useful for focus on maintain and ascertain creative
work performances.
Theme 3 Social media, online activities, collection of information, all activities consider
with digital technology implementation in Talon
What benefit consider with digital
technology implementation?
Respondents
Social media tool implementation 1
Online activities 2
Online forms and collection of information 2
All the above 15
10
16
3
1
Yes
No
Cannot say

Interpretation: Furthermore, the above graph, it can be consider that there are 15 employees
exist that said that digital technology implementation consider several benefits to the
organisation. In this regard, social media tool implementation, online activities and online forms
for collect effective information assists to develop systematic work performances. Furthermore,
there are 2 employees said that online forms and collection of information consider important
role in the business. 1 person said that social media implementation is main and effective aspect
to analysis more systematic work performances at workplace.
Theme 4 Social media integration is the best strategy with consider digital technology at
workplace
Which strategy is the best consideration
with implementation of digital technology?
Respondents
Marketing with online 3
Social media integration 16
Other useful media 1
11
1
2
2
15
Social media tool
implementation
Online activities
Online forms and collection of
information
All the above

Interpretation: In respect to carry above graph, it can be interpreted that there are 16 employees
said that social media integration consider important role in the success of enterprise.
Furthermore, there are 3 employees said that marketing with online if also important role that
assists to focus on implementation of digital technology at workplace. Remaining 1 candidate
said that other useful media is also important consideration that help to maintain digital
technology at workplace.
Theme 5 Digital technology implementation in Talon is very effective to develop their
profits and revenue
Does digital technology in Talon outdoor
very effective?
Respondents
Yes 14
No 4
12
3
16
1
Marketing with online
Social media integration
Other useful media

Cannot say 2
Interpretation: In the above graph, it has been said that there are 14 employees said that digital
technology implementation is very effective to attain desired results. In respect to develop more
systematic work and performances, it can be stated that there are 4 candidates said that digital
technology is not effective for Talon outdoor so that it reduce efficiency and effectiveness of the
company. Remaining 2 employees said that it cannot be said that digital technology is useful or
not to produce more effective functioning at workplace.
Theme 6 Increase profitability, reduce operation cost and enhance customer base with
implementation digital technology at Talon
What are main benefits included with
implementation of digital technology?
Respondents
Increase profitability 2
Reduce operation cost 2
Increase customer base 2
All the above 14
13
14
4
2
Yes
No
Cannot say

Interpretation: The above graph carry to determine benefits that are associated with digital
technology implementation. In this way, it is important to main significance because digital
technology consider increasing profitability, reduce cost of operations and development of
customer base. Therefore, organisation need to develop more creative work performances with
digital technology implementation. There are 14 respondents said that it help to talon to develop
profits, reduce operation cost, development of customer base, etc. Hence, it helps to maintain
more significant results at workplace.
Theme 7 Employees are strongly agreed with implement digital technology at workplace
How are you agree with implementation of
digital technology in business?
Respondents
Strongly agree 15
Agree 1
Neutral 1
Disagree 1
Strongly disagree 2
14
2
2
2
14
Increase profitability
Reduce operation cost
Increase customer base
All the above

Interpretation: In respect to consider views of 15 employees, it can be said that they are agreed
with implementation of digital technology at workplace. In this way, it is important to focus on
agreed business performances to develop target market and attain more significant advantages.
Furthermore, there are 2 people said that they are strongly disagreed with implementing digital
technology at workplace. Furthermore, there is one candidate said that they agreed with
consideration of digital technology at workplace. It assists to focus on maintain more creative
work performance in business.
Theme 8 Digital technology implementation consider reliable information in Talon
It is reliable to implement digital technology
implementation?
Respondents
Yes 15
No 3
Cannot say 2
15
15
1
1
1
2
Strongly agree
Agree
Neutral
Disagree
Strongly disagree

Interpretation: In respect to focus on the above graph, it can be interpreted that there are 15
candidates exist that ascertained their views reliable information could be gain at workplace so
that digital technology help to maintain more effective functions. In this regard, company able to
maintain their position in market that assists to work for business development and reduce
negative thing at workplace. Furthermore, there are 3 candidates said that digital technology not
provide reliable information so that it create negative impact on the business to develop more
systematic work performances.
Theme 9 Digital technology implementation consider benefits to employees, business and
customers.
To whom benefits consider with
implementation of digital technology?
Respondents
Organisation 2
16
15
3
2
Yes
No
Cannot say

Employees 2
Customer 3
All the above 13
Interpretation: In the above graph, it has been stated that there are 13 candidates stated that
digital technology implementation consider benefits to company in systematic manner. In this
regard, it can be stated that it is the best tool which help to focus on accomplishment of aims and
objectives in systematic manner. In order to focus on maintain more creativeness, it has been
stated that digital technology implementation consider important role at workplace. There are 2
employees said that organisation getting benefits with implementation of digital technology at
workplace. Therefore, it increases more systematic work performances to focus on development
of aims and objectives.
Log book
Template for evidence collection to be attached with the report by learner:
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2
2
3
13
Organisation
Employees
Customer
All the above

Project Logbook for the chosen organisation:
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Name of the learner: Name of the Supervisor:
Project Title: Impact of digital technology to
make growth in small business enterprise- a
case study on Talon Outdoor
Date:
Update of weekly research/ tasks achieved
(Account for a minimum of six weeks with
dates)
➢ What have you completed?
➢ Did you fulfil the requirements of tasks?
➢ Are you on track and within deadlines set?
➢ Did you need to make any changes in your
project management plan?
 I completed my objectives and aims of
innovating and finding significance of
innovation of digital technology in
SME.
 It took around 3 weeks to complete
tasks and objectives
 In 4th week questionnaire was
prepared.
 In 5th week qualitative techniques was
used to analyse data collected.
 Team did it best to complete the task.
Any risks and / or issues identified?
➢ Did you identify risks/issues with lack of
skills required for undertaking research tasks?
➢ Did you identify any additional risks/issues
that have an impact on the project management
plan?
 Main risk was unavailability of
resources and lack of time.
No, extra risk was not identified.
Problems encountered
➢ What barriers did you face?
➢ How did you overcome them?
Inefficiency of employees was also
encountered.
We guided them for intense research work.
New ideas and change of project direction Innovative skills and new ideas were
discovered through primary data.
What Have I learnt about myself this week? I found that now I could coordinate in a better
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➢ How did I feel when I had to deal with
tasks/problems?
➢ Did I find it useful to complete the tasks?
➢ How well have I performed? What did I
contribute?
➢ What can I improve on next week?
➢ How might this learning apply in the future?
way with others
I was worried firstly but then I relaxed and
tackled the problem in an easy manner.
For execution of task, I performed well with
others.
I can work harder and deeper in the project.
This learning can be applied if in the future I
face such kind of difficulties.
Tasks planned for next week
➢ Which tasks are the priority?
Have you set aside sufficient time for➢
completion?
Priority task are collection of primary data,
administration survey and its analysation.
There was sufficient time for completion of the
research work.
Project plan status to date (on, ahead, behind)
Supervisor comments to address
Signature of the supervisor and date:
Performance review
Name:
Project Title: To assess impact of digital technology to make growth in small business enterprise
– A Case Study on Talon Outdoor
Date:
Weekly research or tasks attained
1. What types of activities completed? Are the activities completed on set deadline
Fulfilment of activities?
All tasks were finished and no extra money was spent. These were sampling, data collection , its
analysing, documentation and outcomes.
2. Any additional risks were identified and what are their impacts on project management
planning?
No, additional risks were identified and project management planning influenced effective
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functioning, scope, resources, quality and communication of research work.
Current problems
There were inefficiency among employees and unavailability of resources at proper time.
3. How did you overcome challenges faced during tasks performed?
Challenges overcame by active participation of employees and their creative skills.
4. What all important things I have discovered about myself?
This research was really worthy for me and I learned to deal with various problems and
significance of digital technology in today's world.
PART 3
P5 Appropriate tools and techniques
Research philosophizes: research philosophies is the effective element and crucial
aspect of methodology that focuses or subjective part in the research methodology it helps
researcher to accomplish the better effective growth and task performance level (Bryman and
Bell, 2015). Research methodologies helps to enhance the better opportunity and task. Apart
from that, researcher takes Interpritivism research philosophy has aims to make subjective part
which help to conduct the research in more deeply manner. There are two types of research
philosophy Interpritivism and positivism (Morris, 2013).
Research Design: Research design is the another element of research methodology
which helps to analyze the best effective process. It helps to enhance the better growth and
opportunity and level. Research design are of many types such as experimental, exploratory and
descriptive (Hassan, Nadzim and Shiratuddin, 2015). In Present research researcher has been
taken Descriptive. It helps researcher to take better objectives in theoretical manner. This makes
better environmental growth. Moreover, it helps brings new challenging and effective growth
making task. Present tool of research design helps to determine for researcher. Apart from that, it
will also very much great full for me to take things in more great manner. Almost very much
serious and effective.
Research Approach: it is the another crucial term of research methodology which is
very much useful for the Talon Outdoor company to identify the better opportunity and growth.
It also helps to make the better opportunity and growth. There are different types of making good
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listen better opportunity and growth (Henry Foss and Ahl, 2016). In this research researcher will
be taken Inductive research
Research strategies: It is the another matter of fact which needs to be very much
effective and better research identification. Inductive research is helpful to execute the perfect
models and developing available to moderate the things and better opportunity and growth
(Kwon, Lee and Shin, 2014).
Research Strategy: it is the another element of research methodology under which
researcher can easily identify the impact of digital technology in order to meet the needs of
research aims. Apart from that, it will also help to deep analyses of good performance level.
There are two methods of research strategy qualitative and quantitative. Qualitative approach
based on the theories and facts through research interpret the data collection. Apart from that,
quantitative approach helps to collect the statistical data and fact figures of the research
objectives (Nguyen, Newby and Macaulay, 2015). Present research based on Qualitative strategy
to conduct the research study and overall process to identify the effective solution making output
for Talon Outdoor company
Data collection : Data collection is the another is the another approach of research
methodology. In this it includes primary and secondary data collection which enhance the value
of research it has two methods primary and secondary method. Research will be take both
methods for collection of data (Tian, 2016). Primary data is the technique researcher collected
from questionnaire, survey, interview etc. apart from that, secondary method will be collected
from internet, books and journals.
Sampling : Sampling is the another matter of fact it is the another method of research
element which makes the better resource and planning. It helps to identify the population which
is being selected to carry research program. Present study will be taken 20 employees of Talon
Outdoor company to analyze the data (Sekaran and Bougie, 2016). It gives better opportunity
and growth.
Ethical Consideration: Ethical consideration is the most required and best approachable
approach for making good things and better opportunity level. Apart from that, it will also helps
to take the better opportunity and growth level (Schmiedel, vom Brocke and Recker, 2013).
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P6 Conclusion and recommendation
On the basis of above section it can be concluded that, overall digital impact is the most
important and required making process. Moreover, it brings new opportunity and growth. Apart
from that, overall study has been given the best approachable results through company can easily
make the better objectives and growth. Moreover, overall study covered the different techniques
and methods which helps company to take better opportunity level and best approachable target
market goals. Apart from that, it also covered the employees survey through things will be more
reliable and effective. Moreover, it also helps to bring new changes and better opportunity
growth in order to accomplish the research objectives (Verburg, Bosch-Sijtsema and Vartiainen,
2013). Apart from that, it will cover the best opportunity and growth. Moreover, company needs
to adopt digital technology in order to enhance the better opportunity apart from that, company
should recognize productive matter work. Company should take advantages from digitization
from such a manner or methods given below:
Creating Marketing Funnel: this is the most effective and strategic manner of growth.
This helps company to market the products in better manner (Storey, 2016). Marketing Funnel
helps to take the customer journey more deep manner to make company profitable.
Creating an effective lead Magnet: it is the another strategy to develop effective
marketing. It is the another strategy to make better environment growth to company
development. This helps to overall process of doing good things. This process will help to
generate better things in order to generate the new things and models. Moreover, digital
technology helps to implement the all resources in more energetic manner (Qadri, Khalid
Hussain and Rahman, 2015).
P7 Reflection through undertaking research
On the basis overall learning process of mine, I got to learn so many things which creates
new opportunity and growth for me to develop new area of development. I covered all research
process and got to learn new techniques and best effective process (Storey, 2016). It also helped
to get new things and better opportunity for me develop new growth and challenging growth.
Overall learning is very much fruitful for me to make me own best objectives. Throughout this
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research, I collected huge data and communicate with different people to enhance overall growth
channel. Apart from that, it will also help me to covered the overall process learning new things.
On the basis of new learning it gives new opportunity and growth for making good task oriented
process. Overall learning gives me strength and power to handle the things in systematic manner.
In order to focus on above research, I have learned many things. In this regard, it is
important to develop more creativeness with ascertain aims and objectives at workplace. With
the help of attaining desire results, it can be stated that literature review help me to understand
different authors views at workplace. With the help of their activeness, it can be stated that
different tools and techniques easily understand. In this regard, aims and objectives also
accomplish with ascertained creativeness at workplace. Furthermore, Gantt chart and work break
down structure also prepared by me. It helps to understand importance of these tools that make
creative work performances in business. Moreover, I also learned to prepare questionnaire that
help to maintain effectiveness at workplace to focus on desired results attainment.
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Bryman, A. and Bell, E., 2015. Business research methods. Oxford University Press, USA.
Hassan, S., Nadzim, S. Z. A. and Shiratuddin, N., 2015. Strategic use of social media for small
business based on the AIDA model. Procedia-Social and Behavioral Sciences, 172,
pp.262-269.
Henry, C., Foss, L. and Ahl, H., 2016. Gender and entrepreneurship research: A review of
methodological approaches. International Small Business Journal, 34(3), pp.217-241.
Nguyen, T. H., Newby, M. and Macaulay, M. J., 2015. Information technology adoption in small
business: Confirmation of a proposed framework. Journal of Small Business
Management, 53(1), pp.207-227.
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