Digitalisation Impact on Tesco

This research project examines the impact of digitalisation on Tesco's business activities. It analyzes the importance of digitalisation in various business functions, its effectiveness in enhancing Tesco's overall performance, and the challenges faced during implementation. The project concludes with recommendations for leveraging digital technologies to gain competitive advantages.

Research Project

Table of Contents
RESEARCH PROPOSAL...............................................................................................................3
INTRODUCTION...........................................................................................................................3
Background.............................................................................................................................3
Research Questions................................................................................................................4
Literature Review...................................................................................................................5
Research Methodology...........................................................................................................5
RESEARCH REPORT....................................................................................................................9
1.1 Project outline specification.............................................................................................9
1.2 Different factors..............................................................................................................11
LITERATURE REVIEW..............................................................................................................12
1.3 Critical Review...............................................................................................................12
1.4 Development of Research questions..............................................................................17
RESEARCH METHODOLOGY...................................................................................................18
1.5 Presenting a set of procedure for agreed Research Specification...................................18
2.1 Demonstrating the questions with effective resources used...........................................20
DATA COLLECTION..................................................................................................................22
2.2 Research investigation....................................................................................................22
2.3 Questionnaire..................................................................................................................22
3.1 Research evaluation techniques......................................................................................28
DATA ANALYSIS........................................................................................................................29
3.2 Data Analysis..................................................................................................................29
RECOMMENDATION.................................................................................................................41
3.3 Recommendation and Justification.................................................................................41
4.1 CONCLUSION..............................................................................................................42
REFERENCES..............................................................................................................................43

RESEARCH PROPOSAL
Title : “ To determine the impact of digitalisation on different business activities”. A study
based on Tesco.
INTRODUCTION
The term Digitalisation is defined as process to convert material or information into
digital form. It has been proven that it creates positive impact on economy as well as on society
by reducing the level of unemployment, improving quality of life and also by boosting access in
terms of knowledge and other services related to public. It also helps in converting processes into
the most effective, efficient and profitability process. In the following study, Tesco has been
taken into consideration. It is a British multinational groceries and also general merchandise
retailer of United Kingdom. In addition to this, this report highlights on impact of digitalisation
on various activities of business in Tesco.
Background
Introduction of the firm: Tesco is one of the leading organisation in terms of retailing which has
been headquartered in Welwyn Garden City, Hertfordshire, England, United Kingdom. It is
termed as the third largest retailer in the whole world that has been measured by gross revenue.
Further, it has been termed as ninth largest retailer in a globe that is measured in terms of
revenue. It has diversified and expanded its business in areas such as retailing in books, clothing,
electronics, furniture, toys, petrol, financial services and also internet services. Thus, present
study is completely based on impact of digitalisation on various business activities that is based
on case study of Tesco. The quoted firm is also have the employees off about more than 4 lack at
world level. The firm is also founded by Jack Cohen and The company pulled out of the USA in
2013, but as of 2018 continues to see growth elsewhere. Since the 1960s, Tesco
has diversified into areas such as the retailing of books, clothing, electronics, furniture, toys,
petrol, software, financial services, telecoms, and internet services. In the 1990s Tesco
repositioned itself from being a down-market high-volume low-cost retailer, to one designed to
attract a range of social groups by offering products ranging from low-cost "Tesco Value" items

to its "Tesco Finest" range. This broadening of its appeal was successful and saw the chain grow
from 500 shops in the mid-1990s to 2,500 shops fifteen years later.
Digitalisation is that which is happening all around us for years and this study aims in
exploring about force of digital technologies towards business in order to reconsider experiment
with different business models and also its contribution towards innovativeness and also
performance. The term is so wide and it basically creates positive impact upon the company such
that it helps to reduces the cost of the product and also grow the connectivity of the people and
machines. Therefore to stay competitiveness in this world, every business has to adjust all the
demands by digitizing their own process that will help to sustain their brand image in market.
Aims: “To determine the impact of digitalisation on different business activities”. A study on
Tesco.
Objectives
 To understand the conceptual framework of digitalisation.
 To analyse the importance of digitalisation on different business activities.
 To analyse effectiveness of digitalisation in raising overall performance of Tesco.
 To determine challenges that has been faced by Tesco while implementing digitalisation
in an organisation.
 To recommend ways through which digitalisation help to gain high competitive
advantages.
Research Questions
 What does digitalisation means?
 What is the importance of digitalisation on different business activities of Tesco?
 How effectiveness helps in increasing the effectiveness of digitalisation in order to raise
overall performance of Tesco?
 What are the challenges that has to be faced by Tesco while implementing digitalisation?
 What are the recommend ways through which digitalisation help to gain high competitive
advantages?

Literature Review
According to Hart (2018) Literature review is termed as an important part of
investigations. It involves discussion of various theories and models in order to support particular
study of a particular topic in an effective manner. This section of the study helps in providing
answers for questions related to research. It can be further described as summary or
consolidation of all related journals, books or articles that are based on a particular topic in a
study. As per the view of Hänninen, Smedlund and Mitronen (2018) digitalisation is the process
that helps to convert material or information into a digital form. The importance of digitalisation
can be identify such that it will be helpful for increases the productivity such that by using
automated workflow system into TESCO. Thus the effectiveness of the digitalisation can be
determine by monitoring the performance and sales of the company.
Pantano and Gandini (2018) states that it creates positive impact upon TESCO such that
it enables the data to be more analysed and the data may be safer if a quoted firm use different
techniques into the working area. On the other side, Santoro and et.al., (2018) critics that using
digital technology into the working area will also affect the employees morale in negative way
such that through installing monitoring software into TESCO will not boost up the morale and
their employee productivity. The impact of digitalization is huge and the growing connectivity of
a people with machines is also changed as the demand of a business are changed. Such that using
this, TESCO will easily create new and different innovative products and can increases the
efficiency of a business as well as employees by reduces the operational cost.
. Using such type of technology also makes the employees lazy and they all are depended
upon new technology as it kills their creativity and skills. As a result, they did not even solve
high end business problem because of dependency. Beside, this, digitalisation also affect the
workplace relationship such that by using new technique into working area will eliminate face to
face communication and as a result, it directly affect the relationships as well.
Research Methodology
It is procedure or a technique which is used to identify or select the exact information
regarding the topic. This methodology helps a researcher to critically evaluate the overall study's
validity as well as reliability (Quinlan, Carr and Griffin, 2018).

Research Philosophy: It deals with the source, nature and development of a knowledge
such that it is a belief in which way the data are gathered and for this report, interpritivism
philosophy is used to get better result and attain the aim of the report.
Research Approach: It is a plan that consist of several steps with a broad assumption in
order to collect the data and this is used to identify the exact result. For this report, deductive
approach is used to achieve the aim to determine the impact of digitalisation upon the business
activity of TESCO.
Research Design: It is an arrangement of all conditions through which the information is
gathered and determine the result. Descriptive research design is used for this report in order to
get the better result and specify outcome that help to attain the aim of the report i.e. to determine
the impact of digitalisation upon the business activity of TESCO.
Data Analysis: It is a process of inspecting and cleansing or transforming the data in
order to get exact results. For this report, thematic data analysis is used which help to provide
exact result to solve the issues and attain the aim that is to determine the impact of digitalisation
upon the business activity of TESCO.
Data Collection: It is a method through which the information is collected and also
measure for the targeted variables in order to establish a better system and it also evaluates the
outcomes. For this report primary as well as secondary data collection is used. In primary data,
questionnaire is used to reach the goal and for secondary data, published books, articles are
reviewed (Bell, Bryman and Harley, 2018).
Sampling: It is a process which is used to analysis the statistics which are used in
predetermined number of observations which are taken from a longer population. For this report
simple random sampling is used and 20 employees are randomly chosen to get exact results.
Ethical considerations: while conducting the research, researcher should make sure that
confidentiality should be maintained and there is no misleading regarding information regarding
primary data collection. Apart from this, researcher should also respect for the dignity if all the
participants which should be prioritised.
Activity Plan

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RESEARCH REPORT
1.1 Project outline specification
Introduction: Digitalization is the vast term which is use of all the digital techniques into
the working area in order to provide new revenue for a company. It also creates positive and
negative impact upon the business and the chosen company for this report is TESCO which is
one of the most leading retailer company in UK that provide different variety of products to their
customers. Report main aim is to present the impact of digitalisation on TESCO because it helps
a business to gain high competition in market and it also describe different challenges that may
face by TESCO while implementing the digital technology into the working area. Further report
also describe research methodology which helps to understand the project in more effective way,
then it includes different recommendation which help a firm to sustain its brand image in market.
Introduction of the firm: Tesco is one of the leading organisation in terms of retailing
which has been headquartered in Welwyn Garden City, Hertfordshire, England, United
Kingdom. It is termed as the third largest retailer in the whole world that has been measured by
gross revenue. Further, it has been termed as ninth largest retailer in a globe that is measured in
terms of revenue. It has diversified and expanded its business in areas such as retailing in books,
clothing, electronics, furniture, toys, petrol, financial services and also internet services. Thus,
present study is completely based on impact of digitalisation on various business activities that is
based on case study of Tesco. The quoted firm is also have the employees off about more than 4
lack at world level. The firm is also founded by Jack Cohen and The company pulled out of the
USA in 2013, but as of 2018 continues to see growth elsewhere. Since the 1960s, Tesco
has diversified into areas such as the retailing of books, clothing, electronics, furniture, toys,
petrol, software, financial services, telecoms, and internet services. In the 1990s Tesco
repositioned itself from being a down-market high-volume low-cost retailer, to one designed to
attract a range of social groups by offering products ranging from low-cost "Tesco Value" items
to its "Tesco Finest" range. This broadening of its appeal was successful and saw the chain grow
from 500 shops in the mid-1990s to 2,500 shops fifteen years later.
Background: Digitalization is the broad term which is used by small as well as big firm
in order to allow information for all kinds of format in order to carried out it with same

efficiency. In order to raise high profit, TESCO is also uses different digital technology into their
working area for creates positive impact upon company. It has been analysed that by using
different digital technology into the working area will be more beneficial as it assists to cut down
the extra cost expenses and creates greater customer retention to make dual benefits for
contributing better work in the business (Cao, 2019). Furthermore, using digital techniques into
work place also provides an opportunity in order to beat with its rivals so that it makes positive
brand image which also benefited for fostering trustworthy and durable work.
Rationale: In order to conduct this report, it can be stated that using digital technology
into the working area will help TESCO to cut down the cost of the company. Researcher chooses
this topic because of their own interest and it also helps to gain knowledge related to particular
topic. Reason to choose digitalization into the working area will also help to determine the
positive as well as negative aspect of the company, that is why researcher chooses this topic.
Aims: “To determine the impact of digitalisation on different business activities” A Case
study based on Tesco.
Objectives
 To analyse the importance of digitalisation on different business activities.
 To analyse effectiveness of digitalisation in raising overall performance of Tesco.
 To determine challenges that has been faced by Tesco while implementing digitalisation
in an organisation.
 To recommend ways through which digitalisation help to gain high competitive
advantages.
Research Questions
 What does digitalisation means?
 What is the importance of digitalisation on different business activities of Tesco?
 How effectiveness helps in increasing the effectiveness of digitalisation in order to raise
overall performance of Tesco?
 What are the challenges that has to be faced by Tesco while implementing digitalisation?
 What are the recommend ways through which digitalisation help to gain high competitive
advantages?

1.2 Different factors
There are so many factors that affect the report in adverse way, some of them are as
mentioned below:
 Researcher Interest: This factor creates vast impact and also influence the project report
in wide way. Such that it is to be analysed that if the researcher interest is to know about
the impact of different digital technologies into the working area and up to what extent it
will be help to determine the exact outcomes. In this way, it also affects the entire project
report.
 Project Scope: It has been analysed that by researching on this topic, researcher thinks
that there is a wide scope and it will be more easy to determine the effective outcomes.
Researcher also analysed that while researching on this topic will be more beneficial
because in this modern world, using all digital techniques into the working area will help
to cut down the cost and also remove extra expenses which may increases products actual
cost.
 Researcher Knowledge: Researcher also analysed that while conducting research,
researcher get bulk of knowledge which help in their future for conducting new research.
If the cost of the products is minimizes then it will also create positive impact upon
business performance and as a result, using digitalization into the working area will be
helpful for a firm to maximizes its profit margin.

LITERATURE REVIEW
1.3 Critical Review
Importance of digitalisation on different business activities
According to Chkoniya and Mateus (2019), digitalisation is the broad term which is used
by every company and it is the integration of all digital technology into everyday life. Moreover,
it is the process that helps to convert material or information into a digital form. Nowadays,
TESCO also uses digital technology into the working area and now transitioning online that day
to day running of operations. Beside, this using digital technology into working area of TESCO
will be helpful for increases the productivity such that by using automated workflow which helps
a system that digitally produces or tracks, manages entire documents which are associated in the
business processes Rogetzer and et.al., (2019) critics that effective workflows is crucial in every
big firms and at that time an improvement strategy is needed in order to manage the entire
working which also includes documentation. Using digital technologies into TESCO will also
helps to reduce the cost, improve the efficiency with security which is considered one of the
most important key aspect to run a business in effective manner.
In this modern world, companies are looking for new opportunities in the area of
customer service and there are many companies who did not have proper management and at that
time, Rusanen (2019) states that IT or new digital technology help a system to increase the
operational efficiency and as a result, using the digital technology into working area of TESCO
will help a to improve the efficiency of a business process, consistency as well as quality. Apart
from this, it has been analysed that using this technique into the working area will also improve
the response time as well as customer service and provide different ways to improve the plan for
business continuity and the growth. Using internet and online system for selling the products to
their customers will considered one of the most convenient way to deal with variety of customers
at single time. That is why TESCO is also uses online store to sell their products to different
zone which help to raise the production level as well as profitability.
Moreover, it is also analysed by Chkoniya and Mateus (2019) that digitalization also
helps to improve the efficiency of the business process, consistency and even the quality at
worldwide so that it helps to raise the business brand image in the market. Further by using

digitalisation, Tesco will also improve the cost of their products and produce the ability in order
to take the competitive advantages as well. Overall, it has been realised that the quoted firm will
also improve the plan for its business continuously and can easily attain the defined goals in a
specified period of time. Apart from this, it has been further analysed that Using digital
technologies into TESCO will also helps to reduce the cost, improve the efficiency with security
which is considered one of the most important key aspect to run a business in effective manner.
Using digital techniques into work place also provides an opportunity in order to beat with its
rivals so that it makes positive brand image which also benefited for fostering trustworthy and
durable work.
Presenting the effectiveness of digitalisation in raising overall performance of Tesco.
As per the view of Ivanov, Tsipoulanidis and Schönberger (2019) using digitalisation into
the working area will help to accelerates the business process and as a result, it also assist the
business to raise their overall wokring performance. Using digital technology into the workplace
will help to stay in touch with variety of customers as well as employees because it has been
considered that nature of work in TESCO has been transformed by digital technology. Using this
also helps to increase the connectivity options and creates variety of opportunities to earn. The
effectiveness of digitalisation is such that employees of TESCO never have the waste time in
order to looking for files and another documents and it can be decreases up to 20% after
implementing new and advance digital technology into the working area (Digital technology
benefits, 2018).
Beside this, new digital technology also allow companies to automate functions and as a
result, this also help to save cost which is invested in human capital which further used to
innovate and drive the company into forward directions. On he other side, Hänninen, Smedlund
and Mitronen (2018) critics that technology also distract employees at work and as a result, it
also affects the productivity of their employees. Further it is expensive to buy the technology but
it also has high maintenance cost that is why many small business cannot afford the cost of
hiring a technical person. Using such type of technology also makes the employees lazy and they

all are depended upon new technology as it kills their creativity and skills. As a result, they did
not even solve high end business problem because of dependency. Beside, this, digitalisation also
affect the workplace relationship such that by using new technique into working area will
eliminate face to face communication and as a result, it directly affect the relationships as well.
Beside this, it is also evaluated by Rusanen (2019) that if Tesco uses digitalisation, then it
will directly affect the operational cost of the business such that it helps to reduce the extra
expenses and also prevent human error as well. Such that it helps to grow the business at further
level of success by eliminating the redundancies with shortening of communication chain as
well. Moreover, the biggest advantages of using digitalisation into the working area will that it
helps to providing the best customer service at anytime and anywhere at the world. Therefore,
implementing digitalisation into working area will help to increase the efficiency level and can
even save the data in cloud so that there will be no burden at all.
Further it has been analysed that by using digitalisation into the working area will help to
accelerates the business process and as a result, it also assist the business to raise their overall
working performance. Using digital technology into the workplace will help to stay in touch with
variety of customers as well as employees because it has been considered that nature of work in
TESCO has been transformed by digital technology.
Presenting the challenges that has been faced by Tesco while implementing digitalisation in
an organisation.
According to Pal and et.al., (2016), TESCO also faces many challenges while
implementing digital techniques such that organizational culture is considered one of the top
challenge because the employees also follow pre- arranged ways of operation and thus this is
precisely the kind of culture which is consider the big hindrance to digital transformation.
Further many employees do not have enough knowledge regarding new techniques. Therefore,
having a vision and strategy in a place is quite essential and it is up to the leader of TESCO to
use the best strategy in order to implement new techniques into the working area. Beside this,
new technology should also be integrate into current business processes in order to utilize their
employees full potential and buying a new technique is not enough but company should also hire

good technicians in order to incorporate new technology so that it limits the ways of disruption
(Challenges faced by company, 2018).
Charbonneau and et.al., (2017) critics that not providing proper training to their
employees regarding implementation of new technology. As training is quite expensive and
therefore, it can be another challenge which TESCO may face while implementation of
digitalisation into an organization. Moreover, while a company uses new technology into the
working area then it is quite essential for a firm to have enough control data points in order to
get clear picture about its usage and effectiveness. Therefore, continuous monitoring should be
done which is not possible for TESCO. Monitoring the data and its progress can be seem as a
tiresome and unnecessary when employees performance is personally monitor or watched.
Hence, TESCO have to manage its own budget in order to implement new techniques into the
working area.
As per the view of Islam (2016) Resource availability is another challenge which the
company is faces because it is quite hard to find best and suitable resource which are inventive
and technological sound and therefore, it is considered an obstacle for digitalisation. There may
be chances that TESCO have large number of employees who are open to change, information
seeking and knowledge sharing. Therefore, it will be easy for a firm if it will easily cope up with
the sudden change and also overcome the problem which it may face while implementing new
challenges.
It is further evaluated by Pal and et.al., (2016) that lack of strategy is another bigger
challenge that may be faced by Tesco in which a person did not have a skill in order to operate
this business into the work place. Such that sometimes, the company may implement digital
transformation but due to lack of clear strategy and vision, the implementation is failed. That is
why having a clear vision and strategy is also essential and it is quite neceesary to determine all
policies and strategy in order to keep engaging the employees into the working area. Even to
make it successful, Tesco should also required a good transformation stratgey as a solution and
even the firm should also evaluate heir strength and weaknesses as well. Apart from this, it has
been also analyzed that TESCO also faces many challenges while implementing digital
techniques such that organizational values are also considered one of the another top challenge

because the employees also follow pre- arranged ways of operation and thus this is precisely the
kind of culture which is consider the big hindrance to digital transformation. Further many
employees do not have enough knowledge regarding new techniques.
Describing ways through which digitalisation help to gain high competitive advantages.
As per Bollweg and et.al., (2016) who states that to remain competitive in this era,
company needs to be digitally transformed through both new and incremental ways. Therefore, if
an organization will accept this reality and ready to cope up with this, will enable them to
perform ever advancing steps and creates good market share. Many leading company will
understand that a complete digital formation is quite essential for them in order to stay
competitive in this world. As using digital technology into the working area will help TESCO to
raise the sales performance and it further leads to increases employee productivity. If the cost of
their offered products are minimized then it will raise the profitability and also improved the
operational efficiency (Benefits of using technology into workplace, 2018).
According to Cao, (2019) it is recommended to TESCO that if it provides the best
customer services then it will be more beneficial for the firm to easily increases the profitability
and sales. Firm should uses cloud based business app which emerges as a foundational element
for a successful digital technology strategies into their companies. With this increasing
competition, it is quite required to encourage the teamwork in an office because working in a
team will enables employees to be quicker and through their effectiveness, they easily deliver the
task in more effective way. For business growth and high competitive advantage, customer
satisfaction, loyalty and their retention is quite necessary such that a strong customer experience
helps to increase the sales and as a result, it helps to gain profitability which leads to increases
high competition advantages. Therefore, it is to be recommended to TESCO by using effective
digital technology into the working area will be quite beneficial for them to gain high
competition.
As per the views of Rusanen (2019) that adopting digitalisation into Tesco, will helps to
gain high competitive advantages and even it also enhances the customer experience as well by
increasing the employee productivity as well. Apart from this, adopting digital transformation
will also make their market different from others and can even gain high competition. Therefore,

it is recommended to TESCO to remove manual process and adding automation that improve the
workflows by use of different application in order to achieve the target of the firm. Moreover, it
has been also analysed that for gaining high competitive advantage, the company has to adopt
new advance technology into the working area and it has to be realized that for a successful
digital technology strategies into their companies and With this increasing competition, it is quite
required to encourage the teamwork in an office because working in a team will enables
employees to be quicker and through their effectiveness, they easily deliver the task in more
effective way.
1.4 Development of Research questions
 What does digitalisation means?
 What is the importance of digitalisation on different business activities of Tesco?
 How effectiveness helps in increasing the effectiveness of digitalisation in order to raise
overall performance of Tesco?
 What are the challenges that has to be faced by Tesco while implementing digitalisation?
 What are the recommend ways through which digitalisation help to gain high competitive
advantages?

RESEARCH METHODOLOGY
1.5 Presenting a set of procedure for agreed Research Specification
In order to implement the digitalisation, there are several advantages which are taken
place in this report. To achieve the defined aim and objectives, study also provide different
methods to make this study successful which are as mentioned below:
Research Philosophy: It is vast topic which deals with source, nature and development
of knowledge and in simple terms it is a belief about different ways through which the data are
collected and gathered. In the research report, research philosophy also involves aware and
formulating all assumptions. Therefore, each single step of the philosophy is also based upon the
beliefs and researcher assumptions. Basically there are four types of research philosophy such as
Pragmatism, which is a concept which is relevant that there are various ways of interpreting in
order to undertake research such that there is no point of view which help to provide clear
picture. Another is Positivism, It is depended upon the quantifiable observations that further lead
to provide statistical analyses and it is also based upon an idea. Next is Realism, It relies on the
idea of independence of a reality and it is based upon assumptions only of a human being (Kabir,
2019). Interpretivism, It involves researcher to interpret the elements because of human interest
into a study and it is also linked with philosophical position of idealism and also used to group
together to determine the exact results.
For this study, researcher uses interpretivism in order to get better and correct results as
the report main aim is to determine the impact of digitalisation on different business activities
then it will be helpful to attain the defined aim and objectives for the firm.
Research Approach: To conduct appropriate findings, research approach is used at
workplace of TESCO and it is of three types such as, Deductive Research Approach, This
approach is used when the researcher needs exact result and hence the conclusion is true.
Inductive Research Approach, This approach is used to generate untested conclusion and
different themes should be identify to create a conceptual framework (Merriam and Grenier,
2019). Abductive Research Approach, This research approach provide incomplete observations
and surprising facts for beginning of a study and researcher used this in order to get testable
conclusion.

For this present study, researcher uses deductive research approach because in order to
determine the impact of digitalisation upon TESCO which is the main aim of this report and to
identify specific results by using data collection in order to attain the aim of the report in more
effective way.
Research Design:It is the simplest arrangement of all conditions as well as collection. It
is divided into two types such as exploratory and conclusive. For this report descriptive research
design is used in order to achieve aim and objectives. There are two types of research design that
are, Exploratory, This is used to generate insights about a particular situation and it needs ill data
sources with vague data needs. Data collection are used in this are open ended and rough
(Mackey and Gass, 2015). Conclusive,
This research design help researcher to get specific information with clear data needs and
used best sample size in order to get exact result because the report main is to determine the
impact of digitalisation on different business activities that is why research chooses descriptive
research design for this report.
Data Analysis: It is a critical analysis as well as interpretation of all figures and
facts and provide exact findings. It is also of two types, qualitative data analysis in which non-
numeric data are to used in order to get hypothetical data. While on the other side, quantitative
data analysis which focus on interview and focus groups for different experiments.
For this report, researcher focus on thematic data analysis which help to get exact or
significant result at a workplace. Therefore, questionnaire is to be prepared which contains all
relevant information which is based upon themes so that the research is conduct in more
appropriate manner and this also help to get information in detail as its main aim is to determine
the impact of digitalisation upon the business activity.
Sampling: It is a process which is used to analyse the statistics which is also
predetermined number of observations that are taken from a larger populations. It is also of two
types Probability Sampling, It includes those sample which are selected probably and it also
helps to increase the accuracy of sampling error estimation. Non- probability Sampling, The
majority of this sampling techniques also includes an element of a subjective judgement. It is
only helpful for exploratory stages only i.e. pilot survey (Lewis, 2015).

Therefore, researcher chooses simple random sampling in which 20 employees are
randomly selected to determine the impact of digitalization upon TESCO and also helps to reach
with the aim that is to determine the impact of digitalisation upon the business activity.
Ethical considerations: It is another most important part of a research and while
conducting research, it is quite necessary for a researcher to follow all the ethical consideration
which are as mentioned below:
 The participants should not be subjected to harm at any cost.
 Researcher should make sure that the privacy of participants should be maintained.
 Confidentiality should also be maintained regarding data.
 Misleading regarding information and representation of primary data findings should also
be avoided.
 Researcher should maintain the dignity of all the participants and should obtain full
consent from them.
 Communication should be deliver with honest and transparent way in order to reach
proper aim and objectives.
2.1 Demonstrating the questions with effective resources used
Research questions Resources
What does digitalisation means? Internet resources
What is the importance of digitalisation on different business
activities?
Internet resources
What is the effectiveness of digitalisation in raising overall
performance of Tesco?
Through Internet
What are the challenges that has been faced by Tesco while
implementing digitalisation in an organisation?
Employee review
What are the recommend ways through which digitalisation
help to gain high competitive advantages?
Internet resources

For this, interpretivism research philosophy is used which help to understand reality of
conducting this study and in research design, descriptive research design is used which assist
researcher to gain desired level of results. Apart from this, researcher used deductive research
approach in order to conduct the study from general to specific one. For this report, primary as
well as secondary data collection is used in order to determine the exact results and also focus on
gaining aim and objectives. For sampling, researcher used 20 employees of TESCO as a sample
size in order to accomplish aim and objectives.

DATA COLLECTION
2.2 Research investigation
Data Collection: It is a process of collecting all information from different sources
which help researcher to get exact results. It is basically of two types and they both are helpful to
measure exact outcomes and also focus on attaining aims and objectives (Taylor, Bogdan and
DeVault, 2015).
 Primary data collection: When the data are collected directly by a researcher for the
first time then it is known as primary data collection. There are so many methods through
which the data are collected such as interview method, questionnaire, focus group
interview. The report also chooses questionnaire method in order to attain aim and
objectives.
 Secondary data collection: It is that type of data which are already published in books,
newspaper and magazines or online portals etc. in this world, there is a wide variety of
data which is available in order to get exact details. Therefore, researcher also uses this
method to get significant results.
2.3 Questionnaire
Questionnaire
Name:
Occupation:
Question 1: Does the organization uses digital technology in its day to day activities?
 Yes
 No
Question 2: How often do you use social network/websites like Facebook or Twitter?
 Never
 Not often
 Occasionally
Question 3: Which Social networking or website is frequently used by customers?
 Facebook

 Twitter
 Linkedin
Question 4: Is there any limitations related to mobile payment app that is used by TESCO?
 Yes
 No
 Sometimes
Question 5: Do you think that employees are aware the importance of digitalisation
technology?
 Yes
 No
Question 6: Does digitalisation helpful in providing good experience to their customers?
 Agreed
 Strongly Agreed
 Disagreed
 Strongly disagreed
Question 7: Do you think digital technology assist in minimizing production time of products
and services?
 Yes
 No
Question 8: Is digitalisation helps to minimize the cost of offered products to the customers?
 Agreed
 Strongly agreed
 Disagreed
 Strongly disagreed
Question 9: Does technology help to provide better customer service as compared to past?
 Agreed
 Strongly agreed
 Disagreed
 Strongly disagreed

Question 10: Does digitalisation assist to integrate view of key operational and customer
information?
 Agreed
 Strongly agreed
 Disagreed
 Strongly disagreed
Question 11: Are employees of TESCO satisfied to adopt change of new technology?
 Yes
 No
Question 12: Among which areas in business new technologies creates the biggest impact ?
 Profitability
 Employee productivity
 Customer satisfaction
 Innovation
Description of data
Theme 1
Question 1: Does the organization uses digital technology in its day to day
activity? Frequency
Yes 15
No 5
Theme 2
Question 2: How often do you use social network/websites like Facebook or Twitter?
Frequenc
y
Never 3
Not often 5
Occasionally 12

Theme 3
Question 3: Which Social networking or website is frequently use? Frequency
Facebook 15
Twitter 3
Linkedin 2
Theme 4
Question 4: Is there any limitations related to mobile payment app that is used
by TESCO? Frequency
Yes 9
No 9
Sometimes 2
Theme 5
Question 5: Do you think that employees are aware the importance of
digitalisation technology? Frequency
Yes 14
No 6
Theme 6
Question 6:Does digitalisation helpful in providing good experience to their
customers? Frequency
Agreed 12
Strongly Agreed 5
Disagreed 2

Strongly disagreed 1
Theme 7
Question 7: Do you think digital technology assist in minimizing production time
of products and services? Frequency
Yes 16
No 4
Theme 8
Question 8: Is digitalisation helps to minimize the cost of offered products to the
customers? Frequency
Agreed 12
Strongly agreed 5
Disagreed 2
Strongly disagreed 1
Theme 9
Question 9: Is technology help to provide better customer service as compared to
past? Frequency
Agreed 14
Strongly agreed 4
Disagreed 1
Strongly disagreed 1
Theme 10

Question 10: Does digitalisation assist to integrated view of key operational and
customer information? Frequency
Agreed 11
Strongly agreed 5
Disagreed 2
Strongly disagreed 2
Theme 11
Question 11: Are employees of TESCO are satisfied to adopt change of new
technology? Frequency
Yes 18
No 2
Theme 12
Question 12: Among which areas in business new technologies creates the
biggest impact? Frequency
Profitability 8
Employee productivity 6
Customer satisfaction 4
Innovation 2
3.1 Research evaluation techniques
In this present report, researcher uses qualitative data analysis because it focus on
interview and focus groups for different experiments. For this report, researcher focus on
thematic data analysis which help to get exact or significant result at a workplace. Therefore,

questionnaire is to be prepared which contains all relevant information which is based upon
themes so that the research is conduct in more appropriate manner
(Taylor, Bogdan and DeVault, 2015).

DATA ANALYSIS
3.2 Data Analysis
Data Analysis is a simplest process that is used to inspecting and transforming the data
whose aim is to achieve its objectives and provide proper conclusion that helps to take better
decision for a company.
Theme 1: Organization uses digital technology in its day to day activity
Interpretation: From above pie diagram, it has been analysed that TESCO uses
digitalization because 15 respondents says that TESCO uses new digital technology into their
working area, while out of 20 only 5 respondents says that the company did not uses
digitalisation. Thus, it shows that new technology are easily implemented by the company in
order to raise the employee production level with profitability as well.
Theme 2: Use social network/websites like Facebook or Twitter
15
5
Yes
No

Interpretation: From above, it has been determine that as TESCO uses digital
technology and as the survey conducted which shows that out of 20 respondents, 12 employees
agreed that company uses social sites occasionally while 5 says that it not often uses social sites
in order to promote their business. And only 3 employees says that TESCO did not uses any
social networks such as Facebook or Twitter. Thus, majority of the respondents are in favour that
quoted firm uses different social network to keep connecting with their customers and let them
know about new offers.
Theme 3: Social networking or website is frequently use
3
5
12
Never
Not often
Occasionally

Interpretation: From above, graph it has been analysed that TESCO is uses digital
technology and also uses different social sites in order to promote their business at further level
of success. Out of 20 respondents, 15 employees are agreed that company uses Facebook and 3
employees says that it uses Twitter and only 2 says it uses Linkedin as a social sites. Thus it
shows that using Facebook and posting new products related to firm will be more beneficial for it
in order to reach wide range of customers with short duration.
Theme 4: Limitations related to digital technology that is used by TESCO
Facebook Twitter Linkedin
0
2
4
6
8
10
12
14
16 15
3
2
Frequency
9
9
2
Yes
No
Sometimes

Interpretation: From the above pie diagram, it has been concluded that even using
mobile payment app digital technology by TESCO the employees also faces some problem such
that there are equal chances of having limitations of using digital technology into the working
area. Out of 20 respondents, 9 are in favour that there are some limitation of using digital
technology and 9 says that there are no limitation of using it into the working area. Only 2
respondents says that sometimes they feel that there is limitation such that there may be increase
chances of losing privacy in data.
Theme 5: Employees are aware the importance of digitalisation technology
Interpretation:From above, it has been concluded that using digital technology into the
working area will be more beneficial for a firm such that out of 20 respondents 14 employees are
agreed that employee are awqre of using digital tchnology while only 6 says that it does not
assist at workplace. Thus, it has been cleared that using digitalisation in TESCO will help to
create positive impact upon employees as well as profitability because it help to innovate new
14
6
Yes
No

products and services which further assist to satisfy the needs of their customers with an
effective manner.
Theme 6: Digitalisation helpful in providing good experience to their customers
Interpretation: From above bar graph, it has been concluded that using digitalisation
into working area of TESCO because it provide better shopping experience to their customers.
because out of 20 respondents, 12 are in favour that it helps to raise employee productivity and
even 5 are strongly favoured with this. While only 2 employees are disagreed and 1 employee is
strongly disagreed. Thus, it shows that if digitalization is implemented in TESCO then it will be
more beneficial for a firm to raise the production level of the company and as a result, it will help
to enhances the profit level as well.
Theme 7: Digitalization assist in minimizing production time of products and services
Agreed Strongly Agreed Disagreed Strongly disagreed
0
2
4
6
8
10
12
14
12
5
2
1
Frequency

Interpretation: From above pie graph, it has been analysed that digitalization is helpful
for the growth of TESCO and also assist in minimizing production time of products and
servicesand out of 20 respondents 16 are in favour that digitalization help in reduction of
production series and response time while only 4 are not agreed. Therefore, it has been
considered that using or implementing digitalization into the working area will be more
beneficial for a firm because through this, the customers' satisfaction is also increases. Hence, as
the production series decreases which help to reduce extra expenses and as a result, it direct
affect the profitability of a firm in positive way.
Theme 8: Digitalisation helps to minimize the cost of offered products to the customers
16
4
Yes
No

Interpretation: From above, it has been analysed that while implementing the digital
technology into the working area will be more beneficial for TESCO because it helps to
minimize the cost of their offered products. As majority of the respondents are in favour that it
helps to reduce the cost of the offered products such that 12 employees agreed that it help while
5 of them are strongly favoured in it. Only 2 employees are disagreed and 1 employee is strongly
disagreed and states that it does not help to provide the best products with low and affordable
prices.
Theme 9: Technology help to provide better customer service as compared to past
Agreed
Strongly agreed
Disagreed
Strongly disagreed
0
2
4
6
8
10
12
14
12
5
2
1
Frequency

Interpretation: From the above pie diagram, researcher analysed that when TESCO
implement this technology into their working area then it will provide best and positive outcome
to their employees as well as customers. Because as picture shows that out of 20 respondents, 14
employees are agreed that as compared to past performance, the is slight increment in the
working performance of the employees while 4 employees are strongly agreed that it will be
helpful for a business. While 1 employee disagreed that technology is not assist to provide better
customer service as compared to past and 1 employee is also strongly disagreed that it will not
help to grow the business into forward direction.
Theme 10: Digitalisation assist to integrated view of key operational and customer
information
14
4
1
1
Agreed
Strongly agreed
Disagreed
Strongly disagreed

Interpretation: By above data, it has been concluded that digitalisation have various
advantages such that it also assist to integrated view of key operational and customer
information. Because out of 20 respondents, 11 and 5 employees are agreed as well as strongly
agreed because it will be helpful to provide exact information to its operational department and
also meet out the needs of their customers with an effective manner. While, only 2 employees are
not agreed that it aid an integration view of operational process with customers information.
Thus, it has been cleared that digitalisation also helpful to creates an interlink between
employees and customers.
Theme 11: Employees of TESCO are satisfied to adopt change of new technology
11
5
22
Agreed
Strongly agreed
Disagreed
Strongly disagreed

Interpretation: from above bar graph, it has been clearly analysed out of 20 respondents
18 employees are in favour that all the employees are satisfied with the implementation of new
technology while only 2 employees are not satisfied with this. Thus, it has been cleared that
employees of TESCO will easily manage the sudden change related to new technology because it
helps to reduce the cost of the offered products and also enhances the production level of a
company in an effective way.
Theme 12: New technologies creates the biggest impact in profitability
Yes No
0
2
4
6
8
10
12
14
16
18
18
2
Frequency

Interpretation: From above graph, researcher concluded that while implementing new
technology into the working area then it will creates positive outcome such that out of 20
respondents, 8 employees states that it helps to enhance profit level of TESCO. While 6
employees are in favour that digitalisation assist to affect the employee productivity and 4
employees states that it helps to satisfy the customers and 2 employees are in favour that it helps
to provide innovative products to their customers. Overall, it creates positive impact upon
company's financial position as well as help to sustain its brand image in market.
8
6
4
2
Profitability
Employee productivity
Customer satisfaction
Innovation

RECOMMENDATION
3.3 Recommendation and Justification
From above, it has been analysed that if digital technology is implemented into TESCO
then it helps to provide positive outcome for a business. As internet is penetrating into every
small to big corporations and as this digital revolution has already engaged up across the world.
Therefore, it is to be recommended to TESCO that it must uses different advance technology into
the working place for its further development and some of them are as follows:
 The company should focus on customer engagement because through this they will come
to know the needs and to fulfil it, managers of TESCO have to create different strategy
which also revolves around it. Therefore, it is to be recommended to a quoted firm to
keep noticing the requirements of the public so that they produce the same using advance
techniques which help to enhances the company's overall profitability (Cao, 2019).
 It is also recommended to TESCO that it should develop a clear data strategy which
further consider the customer interaction data and also develop a long term method in
order to compiling all data in order to analyse proper customer engagement. By using
social channel such as Facebook and Twitter company also reach with large mass of
customers in order to generate high revenue.
 TESCO should also have clear objectives and it is recommended to a firm that to attain
its aim and objectives, firm should have to adopt better digital technology into the
working area so that it will assist to raise productivity level of their employees. By
continuous monitoring to the social media which is used by a firm and then it will be
more easy for a firm to identify different needs of customers.
 It is to be recommended to TESCO that while implementing different digital technology
into the working area then it will help to improve the efficiency of TESCO operating
model. Further it has been analysed that using advance technique into working area will
be more beneficial as it helps to reduce the cost because extra expenses are in control
(Bollweg and et.al., 2016). As recently the company, install the self check-in and out
remote system, therefore it helps a customer as well as employees to minimise the time.

 In addition to this, even government is also provided different opportunities to their
company in order to adopt all new digital technique into the working area for their further
improvement. Such that by introducing online store for their customers will be more easy
for their customers because it provides 24 hour service to them without going here and
there which a physical store did not provide. Thus, it has been analysed that using new
and advance technology into their working area will be helpful for a firm in order to raise
its sales and profitability.
 As TESCO also provide different clubcard to their customer which have unique customer
ID to every purchase and even a firm also leverages big data analytics and alogorithms in
order to adapt different supply chain. In this way the advance technology are also used by
a firm and helpful for customers as well. Such that it encourages peoples to increases
their purchase habit and personalised online and offline discount offers. Thus, it creates
opportunities for TESCO business and its operating model to reach large mass of
customers (Bell, Bryman and Harley, 2018).
 It is to be recommended to TESCO that there is a need to leverage smartphone
technology in order to innovate in- store customer experience. Such that through TESCO
app, there is an increase chances to help customers to find out some specific items and
also gain experience that they can easily replace the item by scan option for seamless
digital experience using digital wallets. At initial level, the company also faces many
issues regarding adopting new techniques but it also overcome and as a result, now a firm
consider one of the best company who adopt new techniques into their working area. So
that it will help to reduce the cost of offered products and raise the production level of
their employees.
4.1 CONCLUSION
Covered in Poster