Impact of Digitalization on Retail Sector during Pandemic: A Study on Tesco

This report analyzes the impact of digitalization on the retail sector during the COVID-19 pandemic, with a focus on Tesco. The report includes research questions, methods, ethical considerations, results, and discussion. The report concludes that digitalization has played an important role in workplace transformation and has increased the efficiency and productivity of Tesco.

TASK 2

TABLE OF CONTENT
1. INTRODUCTION.......................................................................................................................1
Aims and objectives.....................................................................................................................1
2. RESEARCH DESIGN.................................................................................................................1
2.1 Research questions.................................................................................................................1
2.2 Research methods..................................................................................................................1
2.3 Ethical consideration..............................................................................................................3
Results..............................................................................................................................................3
Discussion........................................................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES ...............................................................................................................................8
Appendix..........................................................................................................................................9

1. INTRODUCTION
As we all know that there is great impact of the digitalization at the time of pandemic
which helps to have smooth functioning in the market. This helps to have increase in the
connectivity, improves the financial inclusion and have better public services. The current
research is based on Tesco which is the multinational grocery store in the markets of UK. The
current report will include the aims and objectives, research design and discussion on the
research. Further this will also include the literature review that helps to know more about the
research topic. This make to have better research in the market by having views of different
authors. As it is very important for the company to have the digital skills as this helps to
streamline the working processes.
Aims and objectives
Topic:
To analyse the impact of digitalization at the time of pandemic on the retail sector.
Aim:
To evaluate the impact of digitalization on the retail sector during the time COVID-19. A
study on Tesco.
Objectives:
To evaluate the concept of digitalization in the organization.
To analyse the impact of digitalization at the time of pandemic.
To evaluate the challenges, associated with digitalization.
To recommend the valid solutions to overcome from the negative impact of digitalization.
2. RESEARCH DESIGN
2.1 Research questions
 What is the meaning of digitalization in the organization?
 How digitalization impacted at the time of pandemic?
 What are the challenges that are associated with the digitalization?
2.2 Research methods
There are several methods that helps the researcher to have the valid research on selected
topic. By this the researcher used to gain the better knowledge about the impact of digitalization
in the organization (Busetto, Wick and Gumbinger, 2020). There are several research methods
that will help to have the better research that is described below:
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Research type: The research type basically consists of two types that are qualitative and
quantitative. The quantitative research evaluates the collection of numerical data and qualitative
used to contain the analysis of the theoretical facts. In order to conduct the current research the
qualitative approach is selected that helps the researcher to have better evaluation of the
theoretical facts. By this it helps to know about the facts that used to have impact on the
digitalization in Tesco.
Research philosophy: There are basically two important philosophies i.e. interpretivism
and positivism. In interpretivism philosophy it is related with the qualitative research as
theoretical assumptions are there in order to draw better conclusions. Positivism used to include
the numerical data to analyse the theoretical facts (Camacho and et.al., 2020). In the current
study interpretivism will be used as this helps to have better analysis qualitative data. By this
there will be better evaluation of the theoretical assumptions of related to Tesco.
Sampling: There are two types of data collection that is probability and non-probability
methods. In the probability method the respondents are selected on the random basis and in non-
probability there is the fixed criteria to select the respondents. In the current research probability
method is used and there are 30 respondents that will be selected randomly from the employees
that are working in Tesco company. By having the random sampling it will help to have better
recruitment of the employees.
Data collection: In this there are basically two types of method in order to collect the
data that is primary and secondary data. In the primary data the research data is collected at that
particular time as there is not ant published data. This will be collected by using the
questionnaire (Strijker, Bosworth and Bouter, 2020). Secondary data refers to the collection of
the already published data and the literature review that helps to analyse the meaningful research.
In the current research on digitalization both primary and secondary data will be done to have the
better research by having questionnaire and literature review on the selected topic.
Data analysis: The quantitative data is basically analysed in the research by using the
different quantitative methods that are SPSS, Excel, statistical analysis, etc. On the other hand in
the qualitative research different methods are used such as thematic analysis, etc. In the present
research the thematic analysis will be done by using the different graphs, charts, figures, etc. by
this it will make the process of interpretation simpler and easier which makes them to draw the
best conclusions for Tesco (Dźwigoł, 2019).
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2.3 Ethical consideration
In this factor the researcher will ensure that the compliances to ethical considerations by
making the consent forms. By having the consent form by making the respondents to have the
sign shows that the respondents are not forced to give respond in the conducted research. Further
the researcher will also attach the declaration form in which they will be confirming that the
entire research has been taken under their own views (Meshram and Pandey, 2018). This will
also make sure that ant external references that are being taken, is having proper citation so no
copied of information should be shown. The researcher has to be very attentive related to such
forms that helps them to have the successful research of the organization impact by having the
digitalization.
Results
Theme 1: Majority of the employee are aware of digitalization at workplace
Are you aware of digitalization at workplace Frequency
Yes 25
No 5
Total 30
Interpretation: From the above graph it has been analysed that there are 75% of
employees are said that they are aware of digitalization and how it works in organization. Then
on the basis of other 25% of employees they are not aware about the digitalisation process.
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Theme 2: What do you think would be the most beneficial aspect of implementing
digitalisation during pandemic.
What do you think would be the most beneficial aspect of
implementing digitalization during pandemic.
Frequency
Enhanced employee satisfaction 12
Increase in the targeted customer segments 5
Improving employee retention 12
All the above 1
Total 30
Interpretation: From the above graph it has been analysed that there are majority of the
employee are said that digitalization are help for improving the employee retention and
enhancing the employee satisfaction which are necessary for Tesco. So that it help for increase
the productivity of company.
Theme 3-: Do you think improvement in the digitalization will affect the performance of
organisation during pandemic.
Do you think improvement in the digitalization will affect the
performance of organisation during pandemic.
Frequency
Yes 28
No 2
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Not Sure 0
Total 30
Interpretation- From the above pie chart it has been analysed that there are 93% of employees
are said yes for the digitalization improvement a well as other 17%s are said no for the not know
about the performance. Tesco has increased the productivity of company by following the aspect
such as providing regular training to employees in order to improve their performance.
Discussion
Present research is depend on the impact of digitalization at the time of pandemic on
retail sector. Also, chosen company for the study is Tesco, it is one of the largest retail
organization which are had more than 8000 stores all over the world. Then. During pandemic
there are different types of problem faces by company. In which digitalization played important
role by considering different aspect. It has been analysed that with the help of digitalization
company can grow in effective manner (Skare and Soriano, 2021). Also, in context to retail
industry it has been analysed that are different section used by scholar for the present research by
follows the systematic layout which are including literature review, data analysis with the help of
graph an pie chart and then methodology for analysing in effective manner.
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Figure 1 Tesco digitalisation through official page
From the above introduction it has been analysed that there are different types of digital
technology used by Tesco such as online stores and using other social media application which
are helps for promoting the product and services online as well as it help to attract large number
of customers which are necessary for generating effective content so that it help for
understanding the behaviours of customer. On the other hand, Spiteri and Chang Rundgren,
2020 it has been analysed that there are negative impact of digitalization by need proper training
and development session. With the help of digitalisation process there are some easy work will
bes done by employees as well as it help for increasing the productivity.
Clark-Wilson, Robutti and Thomas, (2020) literature review is one of the important
aspect of the research which is based on comprehensive summary as well as it help for
identifying the different point of view of authors. There are different sources are sued for
collecting the information which are help for identifying the concept of digitalization. In the
present literatures review it helps for collecting the information of using digital technologies as
well as it is can be negative impact on the employees. There are different types of challenges are
faced by company related to digital technologies such as it is very wide concept. During
pandemic, it was necessary to use the digital technologies for attracting large number of audience
by more focus on providing better content at social media.
Further, it has been analysed that during pandemic it helps for increasings the efficiency
of workers by more focus on completing task in easy way. Also, it helps for increasing the
productivity of company by making the process easy for all. Then by using research
methodology scholar will carry out the research that can intend on the basis of approach that are
reliable, address and valid for completing the aims and objectives. For the present research
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qualitative type of research are followed by scholar which are help for analysing the data on the
basis of theory as well as this type is based on theoretical framework, charts and graph that are
shown above for the data analysis. In this process it helps for collecting the information by which
it helps for getting the result on the basis of random sampling with the help of questionnaire
(Whitelaw and Van Spall, 2020).
In addition to this, with the help of data analysis it is necessary to more focus on other
aspect as analysing the impacts of digitalization on Tesco such as it help for increasing the
efficiency of worker as well as it help for productivity of the organization. Also, it has been find
out in the study that research skill help scholar for collecting the information in better way as
well as it help to more focus on decision-making skill that is necessary for researchers to
complete the research effectively.
CONCLUSION
It has been concluded that digitalization played important role in order to focus on
workplace transformation as well as during pandemic it was very common to sue the digital
technologies for operating the business effectively. Present report is based on research with the
aim of completing the study as well as there are different types of aspect are covered such as for
the research methodology it can be said that on the basis of literature review it has been analysed
that digital technology help for increasing the productivity of the organization as well as it help
for increase the efficiency. For the present research qualitative research type used by scholar
which help for increasing the performance as well as it is necessary for completing the aims an
objectives. Then questionnaire are provided to scholar so that it help for providing the different
aspect such as random sampling are used by scholar for completing the research. Further, there
are different sources are used by scholar which are help for collecting the information
effectively. In the discussion section there are all the findings analysed by researcher so that it
help for understanding the concept effectively as well as it help for analysing the section in
effective manner. Then it has been concluded that there are positive impact seen in Tesco by
using digital technology as well as it help for enhance the productivity of the organization.
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REFERENCES
Busetto, L., Wick, W. and Gumbinger, C., 2020. How to use and assess qualitative research
methods. Neurological Research and practice. 2(1). pp.1-10.
Camacho, D. and et.al., 2020. The four dimensions of social network analysis: An overview of
research methods, applications, and software tools. Information Fusion. 63. pp.88-120.
Clark-Wilson, A., Robutti, O. and Thomas, M., 2020. Teaching with digital
technology. Zdm, 52(7), pp.1223-1242.
Dźwigoł, H., 2019. Research methods and techniques in new management trends: research
results. Virtual Economics. 2(1). pp.31-48.
Meshram, P. and Pandey, B. D., 2018. Advanced review on extraction of nickel from primary
and secondary sources. Mineral Processing and Extractive Metallurgy Review.
Skare, M. and Soriano, D.R., 2021. How globalization is changing digital technology adoption:
An international perspective. Journal of Innovation & Knowledge, 6(4), pp.222-233.
Spiteri, M. and Chang Rundgren, S.N., 2020. Literature review on the factors affecting primary
teachers’ use of digital technology. Technology, Knowledge and Learning, 25(1),
pp.115-128.
Strijker, D., Bosworth, G. and Bouter, G., 2020. Research methods in rural studies: Qualitative,
quantitative and mixed methods. Journal of Rural Studies. 78. pp.262-270.
Whitelaw, S. and Van Spall, H.G., 2020. Applications of digital technology in COVID-19
pandemic planning and response. The Lancet Digital Health, 2(8), pp.e435-e440.
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Appendix
Questionnaire
Name
age
gender
Are you aware of digitalization at workplace
 yes
 no
What do you think would be the most beneficial aspect of implementing digitalization during pandemic.
 Enhanced employee satisfaction
 Increase in the targeted customer segments Improving employee retention All the above
Do you think improvement in the digitalization will affect the performance of organisation during
pandemic.
 Yes
 no
 not sure
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