Impact of Disruptive Technology on Australian Hotel

Added on - 31 May 2021

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Running Head: EntrepreneurshipEntrepreneurship
Entrepreneurship1ContentsIntroduction.................................................................................................................................................1Impact of disruptive technology on Australian Hotel and Hospitality industry...........................................1Role of disruptive technology in Australian Hotel and Hospitality industry................................................3Future Trends of disruptive technology in Australian Hotel and Hospitality industry.................................4Conclusion...................................................................................................................................................5References...................................................................................................................................................7
Entrepreneurship2IntroductionThe purpose of this report is to provide a critical discussion about the disruptive technology andits use in the Australian hospitality industry. Disruption in technology refers to the phase underwhich the process of innovation is used to create new and efficient products and services in themarket. Disruptive technology displaces the face of technology and changes it such a way thatgreater level of satisfaction is achieved to the people present in the industry. Further, the belowmentioned report talks about the use of disruptive innovation or technology in the AustralianHotel and Hospitality industry. This industry is among those industries that rapidly need changesto attract customers and initiate sales (Tung, & Law, 2017). Australia is a country wherecompanies and people are fond of using innovation and technology in daily basis activities, so itgives an ease to the company to grow and initiate sales in the target market. The report explainsthe impact, role and future trends in the field of disruptive innovation (mainly robotics) in thebusiness. More details about the task are discussed below:Impact of disruptive technology on Australian Hotel and HospitalityindustryIt is keen to note that the hotel and hospitality industry is embracing use of digital products andtechnologies, in this industry; disruption is a way to engage the customers in the activities of thecompany. Further, it should be noted that this process is providing advantage to the company togrow and become efficient in the target market. Now days all work is done through technologywhich has somehow handicapped the hands of people. As now without using technology peopleare unable to initiate their regular day to activities as well. Further, it should be noted thatchanges in technology has diversified the scope of business for the Australian hotel andhospitality industry (Tham, 2016).Disruptive technology refers to the technology that helps people present in the society tobecome more competitive by using innovation in their business process. This type oftechnology significantly alter the ways in which people do their business activities andprovides them an advantage to perform better with the use of competitive advantagepresent in the environment. Further, it should be noted that disruptive innovation not only
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