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Impact of Distinct Society on Organisation Cultural Report

   

Added on  2020-07-23

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Dissertation Chapter -Literature Review

Table of ContentsINTRODUCTION...........................................................................................................................1LITERATURE REVIEW................................................................................................................1Hofstadter’s five dimension cultural theory - “Shine Airs”.......................................................4CONCLUSION................................................................................................................................7

Title – “To ascertain the impact of distinct society on organisation's cultural”. INTRODUCTIONAround the world, it can be seen that their is a great culture diversification which affectthe business in huge prospect, although it is required to analyse the different culture of people sothat companies can maintain their working style. Basically, cultural differences can be refereedas understanding, recognising and accepting of individuals on the basis of race, age, gender,ethnicity etc. In this globalised economy, cultural sensibility plays an imperative role byaffecting business activities and tasks (Hofstede, 2011). Along with this, several companies areoperating at global level; while going international companies also have to handle differentchallenges like, i.e. cultural diversification. It can hinder the business in different manner, likepricing difficulties, language problems and cultural collisions specially at the time ofestablishment. This it is required for companies to handle all these hurdles in an effectivemanner. Cultural diversification is ambitious to correct for the foreign cultural that can destroythe entire functional areas of an organisation. LITERATURE REVIEWIn a dissertation proposal, this chapter includes viewpoints and opinions of variousauthors so as to make new conclusions. Literature review consists with theoretical concepts thatdefines associated theories and creates a abstractive framework in international business.Therefore, in order to understand the impact of cultural diversification of world on businessorganisations. “Cultural is a merged sum total of behavioural traits which can be shared by thepeople of society”. It can be said that business environment is rapidly changing, thus in order torealise customers' needs and wants international firms should have analyse their cultural. Inaddition, culture reflects the phenomena which can be easily observed. Cultural symbols involvelanguage, and religious rituals those refers with shared meanings from a novel fingerprint of aspecific society. Business organisations, have to face challenges related to cultural diversification. Thisposses huge impact on organisational structure in many ways. Sahlins, (2013), stated that thereare diverse culture and people have different beliefs, customs, values accordingly. companyfaces various problems related to this factor. In any company employees that are working comefrom different backgrounds and culture. Hence, they have different values which have to befocused upon in effective manner. It is the duty of organisational management to make them1

happy and satisfy their needs in proper way. Thus, Shine airline company have to look after theseaspects and formulate such policies and plans. These aim in improving system in suitablemanner. Management have to draft such steps and procedures in corrective mode. Culturediversity is a issue that are faced by mostly companies in business environment. There areseveral religions that unite together in company structure. Hence, they have to make theirworking culture in such a way to make it healthy and conducive. According to Chhokar, Brodbeck and House, 2013 various cultural elements put a hugeimpact on business flow, such as- values, manners, customs, education, education, socialinstitutions, religion etc. each society has its own cultural and rules. If business organisationsadopts these factors then it aids in its market participation, for instance – direct investment v/slicense as well as product or service. Business organisations operates its business in Brazil, its a higher investment country andthe country is known as biggest economy in South America. Here, more than 200 million peopleare lived whereas per capita income of the country is $9.700 (GDP: $1.838 trillion). Thesenumbers of contributions is a good indicator signifies that Brazil is known as high potentialnation in terms international operations. In that country, more than 100 Bulgarian companies areoperating by having overall turnover of $15 billion. Thus it can be said that the country has vastopportunities for business expansion and growth, but doing business here can be turned into as acrucial challenge for owners because of its cultural. Brazil is a is a colourful or attractive culturalwhich influence people to gain experience of its core vibrant atmosphere. Although culturaldiversification has presented in each and every country; it involves three factors like – culturalmessages, consumer decision making process and cultural forces (Hofstede, 2010). Family,education and national identity manifest cultural forces.Morality, ethics, attitude and roles can affect cultural messages. It is also hindered by universal demands and needs of society as well as market trends. Such cultural differences can be contrasting in country A and country B. For example-business organisations should analyse and manage with these cultural dimensions and support.Here the major issue is all about to carrying out reconciliation among these countries. In thismanner, the marketing strategy of the company is an intermixture of synthesizing andcombining all perspectives and determine a impulsive solution of issues or obstacles that couldbe arise in future. 2

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