Impact of E-Commerce on Emerging Markets - Amazon

Impact of E-Commerce on Emerging Markets (A study on
Amazon in India)
Student Number:
Issues and Controversies in Management Project

ABSTRACT
This project is based on the impact of E-commerce on Amazon in India. India is an emerging
market and E-commerce activities are going with very increasing rates and it experienced in
significant growth in e-commerce with many small firms mushrooming as well as some big
organisations are striving to take over the giant Indian e-commerce market. In this present
project. This project is based on deductive approach because it included testing of theory. The
positivism research, investigator has successfully identified the impact of E-commerce on
emerging markets. Moreover, Descriptive, Experimental, Correlational and Diagnostic are main
four types of the research design. On the other hand, when all the individuals do not have equal
chance to be selected in the sample as in this type of sampling respondents are selected by using
some methods are called as non-probabilistic sampling. With the help of survey questionnaires, I
have successfully answered the research questions as well as reach the aim and objectives of the
study. Descriptive statists have used to depict the characteristics of the sample as well as to make
sure that there were no violations in the assumptions made by the individual test before testing
hypothesis. As per analysing the outcomes on which it can be said that, influences of E-
commerce business is mainly on economic factors. Thus, on the basis of analysis and
measurements on which it can be said that E- commerce industries are beneficiary in terms of
uplifting the level of economy as well as technologies.

ACKNOWLEDGMENT
I would like to thank my supervisor for helping me and guiding me through this research. Also, I
am glad to have supportive friends and Family who have encouraged me in implicating efforts
and motivating me for reflecting my learning, skills and talent in this project. Moreover, at last I
would like to thank all the participants who have represented their reviews, opinion and
supported my survey to have better study on the facts.

TABLE OF CONTENTS
ABSTRACT.....................................................................................................................................2
ACKNOWLEDGMENT..................................................................................................................3
CHAPTER 1. INTRODUCTION....................................................................................................1
1.1 Research Background............................................................................................................1
1.2 Problem Statement.................................................................................................................2
1.3 Aims and Objectives..............................................................................................................2
1.4 Project Outline.......................................................................................................................3
CHAPTER 2. LITERATURE REVIEW.........................................................................................5
2.1 Introduction............................................................................................................................5
2.2 E-commerce aid in the economic development of developing countries..............................5
2.3 The relationship between e-commerce and emerging market...............................................6
2.4 The significant impact of e-commerce on emerging market.................................................8
2.5 The influence of e-commerce in developing an economy.....................................................9
CHAPTER 3. RESEARCH METHODOLOGIES........................................................................11
3.1 Introduction..........................................................................................................................11
3.2 Research Type.....................................................................................................................11
3.3 Research Approach..............................................................................................................11
3.4 Research Philosophy............................................................................................................12
3.5 Research Design..................................................................................................................12
3.6 Sampling..............................................................................................................................12
3.7 Data Collection....................................................................................................................13
3.8 Data Analysis.......................................................................................................................13
3.9 Ethical Consideration...........................................................................................................14
CHAPTER 4: RESULTS OR FINDINGS....................................................................................15
4.1 Introduction..........................................................................................................................15
4.2 Frequency analysis:.............................................................................................................15

4.3 Hypothesis findings.............................................................................................................22
4.4 Summary..............................................................................................................................27
CHAPTER 5: DISCUSSION AND CONCLUSION....................................................................28
5.1 Research overview...............................................................................................................28
5.2 Discussion............................................................................................................................28
5.3 Limitations and Future Research.........................................................................................29
5.4 Recommendations................................................................................................................29
5.5 Conclusion...........................................................................................................................30
REFERENCES..............................................................................................................................31
APPENDIX 1.................................................................................................................................34
APPENDIX 2.................................................................................................................................35
APPENDIX 3.................................................................................................................................39
APPENDIX 4.................................................................................................................................41
APPENDEX 1 ..............................................................................................................................34
APPENDEX 2 ..............................................................................................................................35
APPENDEX 3...............................................................................................................................39
APPENDEX 4 ..............................................................................................................................41

CHAPTER 1. INTRODUCTION
In today's era, E-commerce has acquired a great importance in the world. E-commerce is
the commercial transaction conducted electronically on the internet. It is the buying and selling
of goods and services or transmitting data or funds, over an electronic network, primarily the
internet. India's rapid growth across a range of frontiers appears to be good news for global
consumer businesses seeking to access its markets. Internet proliferation and increasing uses of
online shopping channels pose a new opportunity to reach customers. There are various
advantages of E-commerce for the businesses (Leong and et.al., 2016). It makes the process of
buying and selling faster and it also persuades 24/7 availability of goods and services to the
customers. Businesses can reach to the wide range of customers by using internet marketing.
The cost of operation will also minimise by using e-commerce activities. For the business
operating in emerging market, e-commerce facilitates cost effective operations. On the other
hand, the benefits of E-commerce is not limited up to the businesses only, as it is also very
beneficial for the developing countries. It improves the technological sector of the nations, it
generates employment opportunities, encouraging real-estate, generating opportunities for
merchant partners and many others advantages which is very important for the developing
market to develop and grow more.
This chapter provides background information on the impact as well as importance of E-
commerce on emerging markets in developing countries. Amazon company is being chosen for
the study and India is being chosen as emerging market. This chapter will be start with the
research background, problem statement and aims & objectives.
1.1 Research Background
The research study is based on the impact of E-commerce on emerging market. India is
an emerging market and E-commerce activities are increasing with very increasing rates and it
experienced in significant growth in e-commerce with many small firms mushrooming as well as
some big organisations are striving to take over the giant Indian e-commerce market. The
research study will examine the impact of E-commerce on Amazon that is growing its business
in India (Agwu and Murray, 2015). Amazon is a multinational technology company focusing in
e-commerce, artificial intelligence and cloud computing.It is founded by Jeff Bezos in 1994. It is
one of the Four Horsemen of technology along with Google, Apple and Facebook due to its
brand equity, disruptive innovation, market capitalisation and the process of hyper competitive
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application. At first, the term E-commerce refers to the process of execution of electronic
commercial transactions with the assistance of leading technologies, like Electronic funds
transfer (EFT) and Electronic Data Interchange (EDT) that provided opportunities for users to
exchange all the information of the business.
1.2 Problem Statement
There has been extensive research done around the topic of E-commerce in emerging
market. The research has identified the gap between E-commerce and growth in India. The actual
reason behind choosing E-commerce as the topic of the study is that it is very popular in the field
of businesses as well as in livelihood. In old days, goods and services were purchased and sell by
offline mediums as there were no electronic devise for sales and purchase of goods (Agarwal and
Wu, 2015). With the passing of time and effect of globalisation on the businesses, e-commerce
activities are growing with higher growth rates. In addition to this, e-commerce has converted the
life of people living in India to more leisure as goods and services are directly delivered to the
customers at their doorstep. Apart from this, there are various other problems arise in studying
the research topic like specifying the E-commerce businesses and its influence in the India would
have required time. Time has been utilised in data collection, analysis process of research which
was not enough for scholars. The tools used in analysing the data set on which researcher have
used SPSS that has not reflected proper outcomes through operations.
1.3 Aims and Objectives
Aim- “To identify the impact of E-commerce in India”. A study on Amazon.
Objectives
 To study how e-commerce aid in GDP of developing countries, India
 To identify the relationship between e-commerce and India as emerging market.
 To identify the significant impact of e-commerce on Indian economic growth.
 To assess the influence of e-commerce in developing employment opportunities.
Research Questions
 Does e-commerce aid in GDP of developing countries, India?
 Is there a relationship between e-commerce and India as emerging market?
 What significant impact of e-commerce on Indian economic growth?
4. Can e-commerce influence in developing employment opportunities?
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1.4 Project Outline
Chapter 1. Introduction This chapter outlines the
summary of the topic on which
research study is based on. In
this present study, scholar will
focus on brief understanding of
topic of the investigation.
Further, the research
background will also provide
in this chapter where the
reason of choosing the topic
(impact of E-commerce on
emerging markets) will be
explained. Aims and on the
basis of aim, objectives are
form and on the basis of
objectives will be prepared.
Chapter 2. Literature Review In this project the second
chapter where the discussion
of secondary facts along with
finding from various authentic
sources will be studied. On the
basis of information collected,
i have will identify the actual
impact of e-commerce on
businesses in emerging market.
Theoretical framework was
introduces along with research
hypothesis will also be
developed in this chapter.
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