Impact of E-Commerce on Sales and Profitability of UK Retail Industry: A Study on Amazon

DIGITAL TECHNOLOGY
AND BUSINESS

TABLE OF CONTENTS
TOPIC..............................................................................................................................................3
Reason behind seeing chosen topic to be as important...............................................................3
How topic has developed............................................................................................................3
Detailed description of the technology utilize in chosen concept and what it is used for..........4
Defining technological platforms and software are utilized in overall concept..........................4
Types of business and firm uses the technology.........................................................................4
How is it utilized as a business tool and is this beneficial..........................................................5
Topic relate to content and discussion on nature of relationship between digital technologies
both old & new emerging concepts on venture & management structures as well as practices.5
REFERENCES................................................................................................................................8

TOPIC
“To assess the impact of digital technology (E-Commerce) on sales and profitability of
organizations operating within UK retail industry: A study on Amazon.
Reason behind seeing chosen topic to be as important.
The main reason to deem current topic to be of significant because in the recent time, due
to technological advancement many organizations whether it is small or large has adopted
advanced technologies, which play vital role in growth and success of their ventures (Al-Dwairi,
Harb and Shehabat, 2020). With the help of this concept it is quite easy to obtain in depth
information about the impact of E-commerce as a digital technology on profits margin and sales
of companies that are operating in the United Kingdom retail industry for longer time. The affect
of chosen digital technology is vast, so it is important to understand in effective and
understanding manner.
Not only for above reason, the chosen topic is important because of other as well. For
example, by discussing the impact of E-commerce impact on sales and profitability of firms, it is
easy to generate the awareness about its effectiveness, which is beneficial for those companies
that are unable to determine the same.
How topic has developed
The current topic has formed because of specific issue and that it lack of understanding
about the effectiveness and affect of E-commerce in the market place, which unable many
companies to grow rapidly. In the world of business, there are many firms existed and operated
their ventures into public or private as sub-sector of retail industry. These companies are still
unaware about the impact of E-commerce on sales and profits margin, which is quite important
for them to know. By selecting this topic, it is quite simple to aware individual brand about how
they may obtain benefit of digital technology after using that for longer time. The current
research based on chosen technology, shed light on defining the impact of it on profitability and
success of Amazon that operate under UK retail industry. It falls under the category of leading E-
commerce brands in the world, because organization provide quality products and offer excellent
service by using e-commerce as profitable digital technology.

Detailed description of the technology utilize in chosen concept and what it is used for.
Digital technology is defined as set of electronic tools, resources, devices and systems
that help to increase profitability and performance level of enterprises or ventures. E-commerce
is considered as one of those advanced systems or technologies that provide unpredicted benefits
to many brands (Kumar and Ayodeji, 2020). In the corporate world, it may utilize in term of
buying and selling of quality items and services that put direct impact on customers satisfaction
and organization success in the market. It is powered by the internet, where buyers may access
an online outlet to browse via and place orders in the context of specific product by using their
own electronic devices such as laptop, computer, smart phones and tabs.
E-commerce is utilized for enhancing the satisfactory level of consumers and increasing
profitability, within cost effective method by selling and purchasing goods online. Amazon is
one of those organizations that in the recent time has utilized this digital technology fully and
successfully.
Defining technological platforms and software are utilized in overall concept
Amazon as specific technological platform by using E-commerce software may obtain a
lot of benefits. It can be said that usage of advance technologies contribute to enhance and
improve operational effectiveness (Yalan and Wei, 2021). By using above system, organization
may take pleasure of being a leading multinational retailer in the UK market, where the growth
and success chances are accessible in the bulk. With e-commerce, Amazon in today's
competitive business environment may give tough competition to its rivals in term of
establishing great brand image worldwide by selling branded products online and delivering to
specific location of customers, who are interested to purchase quality and better quantity of
items, exchange of money. There are different types of systems and software's used as e-
commerce such as mobile application of Amazon, its official website, etc. All these elements
may contribute to enhance the performance and productivity of company, even better than its
rivals that are accessible in technological world.
Types of business and firm uses the technology.
In the business world, there are varied organizations and ventures available that are using
e-commerce as advance digital technology and tend to do so, for purpose of increasing
profitability and building wide customer base, among which each individual customer become
happy after obtaining great satisfaction (Rodrigue, 2020). These companies are included in