(PDF) Impact of E-Commerce on Travel and Tourism

RESEARCH PROJECT

Table of Contents
TITLE: To identify influence of E-commerce activities on customer attraction in travel and
tourism sector – A Case Study on Thomas Cook Group.................................................................1
TASK 1............................................................................................................................................1
1.1 Research project outline........................................................................................................1
1.2 Factors that promote in research ..........................................................................................2
1.3 Literature review...................................................................................................................2
1.4 Research project specification...............................................................................................3
1.5 Appropriate plan and procedure for agreed research specification.......................................4
TASK 2............................................................................................................................................6
2.1 Match resources and questions..............................................................................................6
2.2 Research investigation..........................................................................................................6
2.3 Record and collect relevant data...........................................................................................8
TASK 3..........................................................................................................................................11
3.1 Research evaluation techniques..........................................................................................11
3.2 Interpret and analysis results...............................................................................................12
3.3 Recommendation.................................................................................................................14
TASK 4..........................................................................................................................................15
4.1 Presentation of outcomes in front of audience....................................................................15
REFERENCES..............................................................................................................................16

TITLE: To identify influence of E-commerce activities on customer attraction
in travel and tourism sector – A Case Study on Thomas Cook Group
TASK 1
1.1 Research project outline
Background
In respect to deal with E-commerce activities, it can be stated that social media help to
promote systematic work performances in the travel and tourism sector. With the help of
different activities and tasks, marketing activities grows continuously that help to target people
with demographic characteristics. On the basis of customer needs and requirement, enterprise
need to promote their functions that assists to meet with effectiveness. Furthermore, taking
feedback from customer is one of the important perspective that assists to develop significant
results in the market (Cao and Yang, 2016). In these days, people share their ideas and views
from Facebook so that there are different people engage to increase tourism brand. It helps to
create awareness to develop significant advantages at workplace. It helps to regulate with
different activities that assists to attract maximum number of people together in business. All age
group of people targeted so that brand performances also develop successfully to work in
creative consideration.
Rationale
In this regard, it is important to Thomas Cook Group to assess their customer needs and
requirement so that they are able to perform different activities. Social media is the best tool that
help to promote products and services in international market to attain more desired results. In
this consideration, feedback also taken from different customers that help to reach towards
effective functioning (Hua, Morosan and DeFranco, 2015). On the basis of photos, videos, etc.
customers encourages towards the company which is main benefit to perform several functions
and operations in the company. There are several advantages and disadvantage boost to consider
results in the society.
Aims and objectives
Aim: To identify influence of E-commerce activities on customer attraction in travel and tourism
sector – A Case Study on Thomas Cook Group.
Objectives
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 To understand concept of E-commerce activities in travel and tourism sector.
 To explore activities to attract customers in Thomas Cook Group.
 To interrelate E-commerce and attraction of customers in Travel and Tourism business. To recommend ways through customer attraction will be increasing in Thomas Cook
Group.
Research questions
 What do you understand concept of E-commerce activities in travel and tourism sector?
 How to explore activities to attract customers in Thomas Cook Group?
 How to interrelate E-commerce and attraction of customers in Travel and Tourism
business?
1.2 Factors that promote in research
In respect to determine present research, it can be stated that there are several factors
exist that assists to promote effective functioning at workplace. In this regard, following
elements create major part to promote results in present research: Knowledge: In respect to consider present research, it can be stated that researcher has
wide knowledge towards E-commerce activities. Therefore, it helps to attain desired
results and outcomes in Thomas Cook Group. It is the best way to develop effectiveness
in industry. Scope: Further, present research consider wide scope to attract maximum number of
people at workplace. In this way, effectiveness also develop to attain more desired
functions in company. It assists to identify influence of social media on customer
attraction.
 Interest: Along with this, researcher has more interest to implement E-commerce
activities in travel and tourism sector. In this regard, systematic work performances
develop that help to increase performances of company.
1.3 Literature review
Concept of E-commerce activities in travel and tourism sector
As per the view of ___________ E-commerce consider different activities that help to
promote desired results in travel and tourism business. In this aspect, development of different
targets assists to measure successful outcomes in the organisation. Facebook, Instagram, etc.
tools help to ascertain innovative operations in the business environment. Furthermore, Wang, Li
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and Zhang, (2016) consider their views that there are different blogs assists to attract customers
in the company. As results, it will focus on maintain effective performances in the business
environment. On the basis of creativity, it can be stated that Thomas Cook Group will able to
make creative work performances in the company. With focusing on social media, connectivity
established through enterprise able to deliver creative work performances.
Activities to attract customers in Thomas Cook Group
According to the view of Szopiński and Staniewski, (2016), there are different customers
need to attract at Thomas Cook Group. With the help of effective pricing strategy, the company
able to produce systematic work performances in business. There are several areas consider
which make effective functioning at workplace. As results, travel and tourism activities develop
to focus on maintain new operations. Beside this, Yeh and Cheng, (2015) argued that Facebook
is one of the important element that help to focus on desire results and outcomes. On the basis of
Facebook performances creativity and effectiveness also increases continuously that increases
better performances at workplace. On the basis of effective tourism activities, it develops
functions and operations in international market.
E-commerce and attraction of customers in Travel and Tourism business
As per the point of Choi, Law and Heo, (2016), E-commerce activities help to maintain
effectiveness at workplace. In this regard, business able to maintain their creativity and attain
more systematic work performances in business. With the help of Facebook, Instagram, etc. This
is because, travel and tourism ascertain their functions to make proper coordination among
different elements. It is the best way to attain goals and targets which needed to perform
activities. On the other hand, Chiu, Fang and Huang, (2014) stated that travel and tourism
business and E-commerce activities perceive positive results in respect to attain desired results.
With this regard, different tasks and activities must be determines that help to make new areas
operations.
1.4 Research project specification
In respect to conduct proper research, there are different aspects exist which need to be
include in the process. Research methodology play very important role that help to attain desire
results with analysis. Following elements are generally included in the present research:
 Research design: It is related with planning and attain desired results at workplace.
Therefore, aims and objectives will be attain in systematic manner. There are several
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types of research design exist such as exploratory, experimental, descriptive, etc. From
this, researcher select descriptive research design that help to make creative work
performances (Lowry, Cartier and Delconte, 2015).
 Research philosophy: In order to find useful results, in the present research there are two
options mainly exist such as interpretivism and positivism. From the both, researcher
select interpretivism. This is because, it helps to collect fresh and effective information
towards aims and objectives (Standing, Tang-Taye and Boyer, 2014).
 Data sampling: It is also major perspective that help to make effective functioning at
workplace. In this regard, probabilistic and non-probabilistic two kinds of methods for
data sampling. From the both researcher use non-probabilistic in which simple random
sampling method generally adopted (Figueroa-Domecq, Pritchard and Villace-Molinero,
2015).
 Research approach: In order to consider effective results, there are two kinds of
approaches exist that can be used by researcher to find useful information. In this way,
inductive and deductive two types of method exist from which researcher generally
consider inductive to find useful information (Duncan and Cohen, 2016).
 Data collection: In respect to collect desire information, there are two methods exist such
as qualitative and quantitative. From the both researcher mainly consider qualitative
research method that help to develop effective research.
 Ethical consideration: In this way, researcher consider focus on proper facts and
relevant information that help to attain more desired results. Therefore, they need to make
focus on maintain security (Mair, Ritchie and Walters, 2016).
 Sample: Sample is also important element in which 20 students of UKCBC of the UK.
1.5 Appropriate plan and procedure for agreed research specification
In respect to consider effective research following activities design to find effective
results at workplace. It is one of the important perspective to maintain systematic results.
Activities Week 1 Week
2
Week
3
Week
4
Week
5
Week
6
Week 7 Week
8
Week
9
Week
10
Week
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Defining
research
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proposal
Defining
background
or rationale
for study
Literature
review
Deciding
aims and
objectives
Finalizing
aims and
objectives
Devising
the
questionnai
re
Gathering
data
Examining
the data
Finding
Recommen
dation and
further
areas to be
consider
Final
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Submission
TASK 2
2.1 Match resources and questions
In order to determine effective results, following research questions could be consider to
match with resources:
Research Resources
Research mainly focus on analysis impact of e-
commerce activities on travel and tourism
Secondary data used such as books, journals,
articles, review, etc.
Apart from this, primary data consider from
questionnaire.
Objectives assist to determine different themes
and collect relevant information (Figueroa-
Domecq, Pritchard and Villace-Molinero,
2015)
In this way, researcher consider data collection
from 20 students of UKCBC.
2.2 Research investigation
Questionnaire
Name:
Age:
Gender:
1. Which is main consideration of digital technology in travel and tourism sector?
 Social media
 E-commerce
 Administration
2. Do you think that E-commerce is effective for travel and tourism business?
 Yes
 No
 Cannot say
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3. What are main benefits of E-commerce implementation at workplace of Thomas Cook Group
 Promotion
 Creating awareness
 Competitive advantage
4. Which is main element of social media to create impact on travel and tourism?
 Facebook
 Instagram
 Twitter
 YouTube
5. Do you believe that Facebook is major perspective which create positive impact on Thomas
Cook Group?
 Yes
 No
 Cannot say
6. What is main element to gain travellers attention in business?
 Posting travel information
 Flashing of image
 Posting video
7. What is major limitation of advertisement on Facebook?
 Yes
 No
 Cannot say
8. Do you access information from E-commerce?
 Yes
 No
 Cannot say
9. What is main strategy which could be implement in e-commerce activities?
 Launching online campaign
 Online buying and selling
 Networking Events
10. How often the chosen business using e-commerce for advertisement?
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 Always
 Sometime
 Rarely
 Never
2.3 Record and collect relevant data
Theme 1 E-commerce is the best tool of digital technology
What according to you is the best tool of digital
technology? Frequency
Social Media Advertising 2
E commerce 12
Administration 6
Theme 2 Digital technology is the best tool of travel and tourism
Do you think that E-commerce is effective for travel
and tourism business? Frequency
Yes 12
No 4
Cannot say 4
Theme 3 E-commerce is the best aspect to increase awareness
What are main benefits of E-commerce
implementation at workplace of Thomas Cook
Group? Frequency
8

Promotion 2
Creating awareness 12
Competitive advantage 6
Theme 4 Instagram is main perspective which used in social media
Which is main element of social media to create
impact on travel and tourism? Frequency
Facebook 2
Instagram 12
Twitter 3
YouTube 3
Theme 5 Facebook is major perspective that impact positively on Thomas Cook group
Do you believe that Facebook is major
perspective which create positive impact
on Thomas Cook Group? Frequency
Yes 15
No 3
Cannot say 2
Theme 6 Posting travel information assists to gain travellers attention in business
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What is main element to gain travellers
attention in business? Frequency
Posting travel information 14
Flashing of image 4
Posting video 2
Theme 7 Social media advertisement is effective for travel and tourism business
Do you believe social media advertising is
effective for tourism business? Frequency
Yes 16
No 2
Cannot say 2
Theme 8 Customers access E-commerce information
Do you access information from E-
commerce? Frequency
Yes 16
No 2
Cannot say 2
Theme 9 Implement E-commerce activities consider through Launching online campaign
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What is main strategy which could be
implement in e-commerce activities? Frequency
Launching online campaign 17
Online buying and selling 2
Networking Events 1
Theme 10 Students always using E-commerce activities for advertisement
How often the chosen business using e-
commerce for advertisement? Frequency
Always 16
Sometime 2
Rarely 1
Never 1
TASK 3
3.1 Research evaluation techniques
In respect to implement research techniques, there are different elements consider at
workplace. In this way, effectiveness also develop continuously that help to focus on desire
results. Hence, aims and objectives will be accomplish desired results. Study also focus on
evaluate impact of social media advertisement on Thomas Cook Group. Therefore, following
assessment tools could be implement at workplace: Formative: In order to consider different kinds of evaluation, it can be stated that
formative assessment method consider learning process to monitor outcomes. It develops
aims and objectives that improve learning of researcher to understand effective functions.
This evaluation techniques consider on test basis to accomplish desire purpose. Test
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items are prepared for limited content areas. It helps to include extent for instructional
objectives that are achieved in proper way (Figueroa-Domecq, Pritchard and Villace-
Molinero, 2015). However, there are only few skills tested in evaluation process. It is
determines in term of regular and continuous process so that desired results will be gain
to focus on progress report.
 Summative: Summative evaluation method is used to complete assign work and grades.
In this way, main purpose is determines to accomplish aims and objectives of the
research. Therefore, generalised standard tests has been considered that are used for
purpose. Tests items are also prepared from the whole content areas. Hence, it assists to
judge appropriateness with instructional objectives (Lowry, Cartier and Delconte, 2015).
It assists to know effectiveness in the procedure with large number of skills and tested
evaluation.
In the present research, summative evaluation method has been considered that help to
focus on desired results and attain more effectiveness at workplace. This is because, researcher
has main aim is to attain effectiveness in respect to fulfil goals and objectives. As results, they
are able to perform systematic work performances in creative manner.
3.2 Interpret and analysis results
Theme 1 E-commerce is the best tool of digital technology
Interpretation: In respect to focus on the above graph, it can be stated that there are 12
candidates stated that E-commerce is major perspective that help to attain desired results at
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workplace. In this way, there are 6 candidates exist that said that administration is main aspect to
implement digital technology in business. Remaining 2 people said that social media
advertisement consider important role to attain more customers in travel and tourism sector.
Therefore, it can be stated that digital technology is useful consideration that assists to maintain
more creative work performances at workplace.
Theme 2 Digital technology is the best tool of travel and tourism
Interpretation: In respect to focus on the above graph, it can be interpreted that there are 12
respondents stated that E-commerce is very effective in travel and tourism sector that assists to
expand business in different areas. Furthermore, there are 4 employees exist that said that E-
commerce is not effective to attain more desired results at workplace. Hence, it reduces
effectiveness of the company to maintain profits and revenue in positive aspect.
Theme 3 E-commerce is the best aspect to increase awareness
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Interpretation: In this graph, it can be said that there are 12 respondents stated that E-commerce
has main advantage is that in Thomas Cook Group it helps to increase awareness program which
assists to maintain more growth and profits. In this regard, it is important to develop
technological perspective in business. This is because, it will help to maintain more effectiveness
at workplace. Furthermore, there are 6 people said that it increases ability to attain competitive
advantages at workplace. As results, the chosen business also able to make creative work
performances with promotion in the market. Remaining 2 candidates said that it is the best
perspective to maintain promotional outcomes in systematic manner.
Theme 4 Instagram is main perspective which used in social media
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Interpretation: In the above graph, it can be stated that there are 12 customers said that
Instagram is important tool which help to attract maximum number of people at workplace. In
this way, company able to develop effectiveness in the country and maintain creativity work
performance as well. Furthermore, there are 2 people said that Facebook is also important
element to make positive impact with social media tools at workplace. Therefore, it is also
considered effectiveness at workplace. There are 3 people said that Twitter is also important in
order to attract customers.
Theme 5 Facebook is major perspective that impact positively on Thomas Cook group
Interpretation: In respect to focus on the above graph, it can be stated that there are 15
employees said that Facebook is oldest and strongest tool which help to impact positively on
Thomas Cook Group products and services. In this regard, company able to maintain
effectiveness with using different kinds of activities at workplace. There are 3 people said that it
is not useful to make creative work performances in business.
Theme 6 Posting travel information assists to gain travellers attention in business
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Interpretation: The above graph shows that there are 14 customers said that posting travel
information is main aspect that gain to make proper attention of travellers in Thomas Cook
Group. Furthermore, there are 4 respondents exist that said that flashing of image is main
perspective which attain at workplace to gain proper attention of travellers. Remaining 2 people
said that posting video is main aspect that assists to maintain creativity and develop proper
functioning in the company.
Theme 7 Social media advertisement is effective for travel and tourism business
Interpretation: In order to focus on the above graph, it can be stated that there are 16 customers
said that social media is main perspective that assists to meet with aims and objectives in creative
manner. In this way, other 2 people said that it is not creates effective results on travel and
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tourism business so that it is important to make proper development in the country. Remaining 2
employees said that it cannot be said that social media perform effectively or not in the company.
Theme 8 Customers access E-commerce information
Interpretation: In respect to focus on the above graph, it can be interpreted that there are 16
customers said that customers are easily accessed E-commerce information to maintain
effectiveness at workplace. In this aspect, it is important to maintain growth and profitability that
help to focus on desired results.
Theme 9 Implement E-commerce activities consider through Launching online campaign
Interpretation: In respect to focus on the above graph, it can be stated that there are 17
customers exist that said that launching online campaign is main perspective that assists to attain
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more effective results at workplace. In this way, E-commerce is main element that assists to
analysis desired results. There are 2 respondents said that online buying and selling is main
perspective that assists to make innovative results at workplace. Remaining 1 candidate stated
that network event is major perspective that assist to focus on e-commerce element.
Theme 10 Students always using E-commerce activities for advertisement
Interpretation: In respect to analysis following graph, it can be stated that there are 16
customers said that e-commerce consider main development program in advertisement. In this
way, company able to make high growth and profitability at workplace. Furthermore, there are 2
employees said that sometimes, they are able to maintain more effective work performances at
workplace to maintain effective results at workplace.
3.3 Recommendation
In respect to implement e-commerce activities, there are different activities perform that
impact positively on Thomas Cook Group. However, there are several issues occur in order to
attract customers. As results, it is important to provide recommendation to the company. Hence,
following recommendation could be consider to focus on maintain more profitability and
productivity: Provide proper training to staff members: In order to perform several functions and
operations, it is important to Thomas Cook Group to develop their creative work
performances at workplace. With provide proper training and development program to all
employees, the chosen business able to deliver more effectiveness at workplace. It is the
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best aspect which help to attract maximum number of customers in business unit (Hua,
Morosan and DeFranco, 2015). Implement advance tools and techniques: Digital technology in chosen business
environment consider positive impact on the business. With the help of social media
advertisement, it can be stated that company able to make innovative results at
workplace. Therefore, aims and objectives will be gain positively at workplace (Choi,
Law and Heo, 2016).
 Develop social media promotion: Furthermore, social media assists to make creative
work performances with promotional tools. This is because, in this regard, different
activities has been developed in market which assists to focus on maintain creative work
performances. As results, Thomas Cook group able to attain systematic work
performance with using Facebook, Instagram, online promotion, etc. (Hua, Morosan and
DeFranco, 2015).
TASK 4
4.1 Presentation of outcomes in front of audience
Covered in poster
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REFERENCES
Books and Journals
Cao, K. and Yang, Z., 2016. A study of e-commerce adoption by tourism websites in China.
Journal of Destination Marketing & Management, 5(3), pp.283-289.
Chiu, C.M., Fang, Y.H. and Huang, H.Y., 2014. Understanding customers' repeat purchase
intentions in B2C e‐commerce: the roles of utilitarian value, hedonic value and
perceived risk. Information Systems Journal, 24(1), pp.85-114.
Choi, M., Law, R. and Heo, C.Y., 2016. Shopping destinations and trust–tourist attitudes: Scale
development and validation. Tourism Management, 54, pp.490-501.
Duncan, T. and Cohen, S.A., 2016. Investigating perpetual travel: Email interviews and
longitudinal methods in travel, tourism and mobilities research. In Lifestyle Mobilities
(pp. 113-126). Routledge.
Figueroa-Domecq, C., Pritchard, A. and Villace-Molinero, T., 2015. Tourism gender research: A
critical accounting. Annals of Tourism Research, 52, pp.87-103.
Hua, N., Morosan, C. and DeFranco, A., 2015. The other side of technology adoption:
examining the relationships between e-commerce expenses and hotel performance.
International Journal of Hospitality Management, 45, pp.109-120.
Lowry, L.L., Cartier, E.A. and Delconte, J.D., 2015. Addressing the need for new tourism
theory: The utility of constructivist grounded theory methodology for theory
development.
Mair, J., Ritchie, B.W. and Walters, G., 2016. Towards a research agenda for post-disaster and
post-crisis recovery strategies for tourist destinations: A narrative review. Current
Issues in Tourism, 19(1), pp.1-26.
Standing, C., Tang-Taye, J.P. and Boyer, M., 2014. The impact of the Internet in travel and
tourism: A research review 2001–2010. Journal of Travel & Tourism Marketing, 31(1),
pp.82-113.
Szopiński, T. and Staniewski, M.W., 2016. Socio-economic factors determining the way e-
tourism is used in European Union member states. Internet Research, 26(1), pp.2-21.
Wang, X., Li, X.R. and Zhang, J., 2016. How smart is your tourist attraction?: Measuring tourist
preferences of smart tourism attractions via a FCEM-AHP and IPA approach. Tourism
Management, 54, pp.309-320.
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