Impact of External and Internal Business Environment on ASDA's Decision Making

Impact of external and internal
business environment on the
decision making process of ASDA

Table of contents
• Introduction
• PESTLE analysis of ASDA
• SWOT analysis of ASDA
• Conclusion
• Reference list

Introduction
This report evaluates about the significance of
internal and external business environment
for ASDA organization. The PESTEL and SWOT
analysis helps in providing the details about
the various factors that influence the decision
making process of the management of the
organization.

PESTLE analysis of ASDA- Political and
Economic Factors
Political factors
• The policies of the government and their legislations
have a significant impact on the business of ASDA.
• Economic Factors
• The economy of a country is vital for the growth and
development of the business in that country. The
stable economy of UK, allows its citizens to spend
more on their purchases, thus the sales of ASDA is
benefitted. .