Impact of External Environment on Unilever: Challenges and Recommendations

Individual report

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
TASK ..............................................................................................................................................3
Pestle analysis.............................................................................................................................3
Key challenges faced by Unilever...............................................................................................5
Response of challenges in business strategy of functions...........................................................6
recommendation .........................................................................................................................7
CONCLUSION ...............................................................................................................................7
REFERNCES:..................................................................................................................................9
Books and Journals:....................................................................................................................9
Online..........................................................................................................................................9

INTRODUCTION
This aim of the report is to carry out an understanding of positive and negative factor of
external environment. Business surroundings are dynamic and uncertain in nature. Due to this
fact, there are some key challenges around the world which impact on business function and day
to day operation. External challenges are broad in nature that consists society and its related
aspects that must be balanced to survive into market. Many business face hurdles in taking
growth and achievement due to macro environment factors that are frequently changing and also
drive to change internal operations(Ullah2021). This report is going to evaluate the impact of
macro environment on Unilever. The company was founded in 1929 and has head office in
London, UK. It is shattered in worldwide area with a wide range of varieties in goods. The main
products of Unilever are grocery, daily essentials like tea, soap, beauty products, minerals and a
lot more. So that, with the help of this report, it is going to understand the impact of Brexit and
other external environment. Also, key challenges and recommendations to resist with the
challenges are a part of discussion.
MAIN BODY
TASK
Pestle analysis
It is a theoretical framework that evaluates industry impact through external market
requirement. Business is surrounded with key phenomena that emphasize on their internal
working. It is necessary to identify market condition, regulation and society requirement so that,
an organisation will seek growth internally and externally. Therefore, this analysis is beneficial
to identify broad environment consequences and factors that requite appropriate strategies. In
context of Unilever, all these factors are broadly discussed below:
Political: there are a lot of political interferences which directly or indirectly influence on
business functioning. As the environmental is filled with corruption, personal biasses,
bureaucracy and terrorism, some organisation could not be able to survive. In UK, retail industry
has been affected with trade regulations, tariffs and taxation across countries. With the impact of
Brexit as it imposed trade regulation in European Union which being a threat for Unilever.
Apart from this, Unilever is facing positive impact of free trade in other countries which opens