Impact of Facebook on Travel Planning: A Study of Firstchoice Ltd.

RESEARCH PROJECT
An Impact of Facebook on travel planning by travellers with reference to Firstchoice Ltd

Table of Contents
TASK 1 – RESEARCH PROPOSAL.................................................................................................3
1.1 AND 1.4 RESEARCH FORMULATION AND SPECIFICATION...............................................3
RESEARCH TITLE.....................................................................................................................3
INTRODUCTION......................................................................................................................3
RESEARCH PROBLEM..............................................................................................................4
RESEARCH QUESTIONS...........................................................................................................4
HYPOTHESIS............................................................................................................................4
AIM.........................................................................................................................................4
OBJECTIVES.............................................................................................................................4
1.2 RATIONALE FOR THE RESEARCH......................................................................................5
1.3 LITERATURE REVIEW........................................................................................................5
1.4 METHODOLOGY FOR DATA COLLECTION AND ANALYSIS................................................8
ETHICAL CONSIDERATIONS....................................................................................................9
LIMITATIONS OF THE PRIMARY RESEARCH............................................................................9
RESEARCH DESIGN...............................................................................................................10
1.5 ACTION PLAN..................................................................................................................11
GANTT CHART......................................................................................................................11
STRATEGY.............................................................................................................................11
TASK 2- WRITTEN REPORT.......................................................................................................12
2.1 IMPLEMENTATION.........................................................................................................12
2.2 DATA COLLECTION.........................................................................................................13
2.3 DATA ANALYSIS..............................................................................................................14
TASK 3.......................................................................................................................................24
3.1 EVALUATION OF THE OUTCOME....................................................................................24
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3.2 FUTURE CONSIDERATIONS.............................................................................................25
APPLICATION OF RESEARCH.................................................................................................25
LIMITATION OF THE RESEARCH............................................................................................25
RECOMMENDATIONS OF THE RESEARCH............................................................................25
FUTURE RESEARCH AREAS...................................................................................................26
TASK 4.......................................................................................................................................27
4.1 POSTER PRESENTATION.................................................................................................27
REFERENCES.............................................................................................................................29
APPENDIX.................................................................................................................................32
QUESTIONNAIRE..................................................................................................................32
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TASK 1 – RESEARCH PROPOSAL
1.1 AND 1.4 RESEARCH FORMULATION AND SPECIFICATION
RESEARCH TITLE
“An Impact of Facebook on travel planning by travellers with reference to Firstchoice Ltd.”
INTRODUCTION
It is observed in the recent years that the use of technology has increased in the business
field. The intense competition in the business has grown the necessity of the organizations
to adopt emerging technology that influences its operations and activities (Tuten and
Solomon, 2017). A fundamental shift is observed in the organization to carry out business
operation from the traditional way to use digital technology.
Travel and tourism industry is one of the popular industries that are positively influenced by
the emerging technology (Yeh and Ku, 2017). This has changed the way of travel planning by
more and more travellers. Social media such as Facebook, Twitter, and Instagram and so on
is used by every individual in today’s world. Almost every individual has their profile on the
social media that is on Facebook (Meloni, et al. 2017).
Nowadays the travellers do not rely on the out-dated information available in guidebooks
compiled by experts instead they look for the information available on the social media such
as Facebook, Instagram, and Twitter and so on (Hernández-Méndez, et al. 2015). Facebook
is used by the organizations such as First choice Ltd to advertise by providing added value
experiences for travel with trips consideration enabling the target people.
The organization such as Firstchoice focuses on the travel-related activities of the individuals
on Facebook enabling them to promote travel related deals and offers in order to attract
them to book the tickets. The posts and updates of family members, friends, peers and
relatives and so on inspire the travellers to either plan or make changes in the holiday tours
(Kim, et al. 2015). Facebook is an online platform majorly used by the travellers to plan or
make changes in their holiday trips thereby giving opportunities to Firstchoice Ltd for better
customer engagement and increase customer satisfaction through its quality products
fulfilling the needs of travellers (Yilmaz, 2017).
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RESEARCH PROBLEM
The problem of this research is to ascertain the impact of Facebook on travel planning by
travellers with reference to Firstchoice Ltd.
RESEARCH QUESTIONS
1. What is the reason for using Facebook for travel planning?
2. What is the link between Facebook usage and travel planning?
3. What is the impact of feedback and reviews of other travellers available on Facebook
for travel planning by travellers?
4. What is the level of satisfaction among the travellers for referring Facebook in travel
planning?
5. Is Facebook is trustworthy sources to access holiday related information?
HYPOTHESIS
The hypothesis for this research is:
1. Predominance use of Facebook in accessing the information related to travel
planning.
2. The trustworthiness of Facebook in accessing the holiday travel related information
available on Facebook.
3. The influence level of Facebook in planning holiday travel is higher.
AIM
The aim of this research is to ascertain the impact of Facebook on travel planning by
travellers with reference to Firstchoice Ltd.
OBJECTIVES
The objectives of this research are:
1. To identify the extent and reason for using Facebook for holiday planning by
travellers.
2. To determine the link between Facebook usage and travel planning.
3. To identify the impact of feedback and reviews of other travellers available on
Facebook for travel planning by travellers.
4. To ascertain the level of satisfaction among the travellers for referring Facebook for
travel planning.
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5. To determine the trustworthiness of Facebook in accessing the holiday-related
information for travel planning.
1.2 RATIONALE FOR THE RESEARCH
Social media such as Facebook is been widely used by the majority of the travellers to look
for the information related to holiday travel (Fotis, 2015). A lot of travellers use these social
media such as Facebook to provide their feedback and reviews on their visit to any location
which can be perceived by the travellers to make changes in their holiday plans related to
destination or accommodation (Han and Lee, 2015). As a result, it is observed that Facebook
has been increasingly used as an information source for travel planning by travellers. Hence
the research is carried out to analyse the role and use of Facebook for travel planning by
travellers with reference to Firstchoice Ltd.
1.3 LITERATURE REVIEW
It is essential for the organization to understand as well as capitalise on the trends of the
consumer’s behaviour to achieve and sustain business success (Xiang, et al. 2015). A study is
conducted by amalgamating the information collected from different sources regarding the
nature of use of the internet by travellers in America. It was found that the uses of the
internet have become prevalent among various travellers (Disztinger, et al. 2017). Online
travel agencies are continued to dominate in the travel planning but emergent information
sources and transaction channels such as social media are being used by a number of
travellers (Xiang, et al. 2015).
In support of this, Amaro, et al (2016) stated that the travel planning processes of the
travellers are highly impacted by the usage of social media. A cluster analysis was carried
out by identifying the different segments of the travellers regarding their utilisation of social
media in planning for travel purpose. It considered the cluster on the basis of demographic
and other travel related features (Sigala, 2015). It was a fund that it is essential for
marketers in travel organizations to understand the utilisation of social media and its
features by the travellers for adapting effective online marketing strategies.
According to Fotis, et al (2012), an empirical study was conducted with the aim to present a
inclusive view on the role as well as the influence of social media on the holiday travelling
process among the holiday travellers. It was found that experiences were shared by the
travellers after their holidays on the social media. It also represented the strong correlation
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between the changes made in travel plans and alleged influence level from the social media.
It was also revealed that the content that is feedback, reviews and comments generated on
the social media by the users are reflected to be more reliable than the information
available on official websites for tourism, mass media advertising and travel agents.
In addition to this, Xiang and Gretzel (2010) stated that the role of social media has been
progressively important as the sources of information for the travellers. The study was
conducted to explore on the extent of appearance of social media in the outcomes that is
travel-related searches of the search engine. It was indicated through the results that search
engines are directing the travellers to social media platforms making it a considerable part
of the results of searches. It also confirms that social media has cumulative significance in
the domain of online tourism (Xiang and Gretzel, 2010). The challenges faced by the
traditional providers in providing information related to travelling are also evident in this
research.
According to Fotis, et al. (2011), it is predicted that the influence of social media on the
holiday travel segment in the travel industry is tremendous. Authors conducted an excess of
studies focusing on the role along with the impact of social media on the decision making or
planning process of travelling by the travellers. It was revealed that social media is used by
the travellers after holidays in order to share their familiarity on the social media (Ayeh, et
al. 2013). It was also found that the social media influences the travellers to make changes
in their holiday plans before taking a final decision.
Furthermore, the role of social media is considered significant in many aspects of tourism
such as tourism promotion, decision-making behaviours and information search (Zeng and
Gerritsen, 2014). Social media has proved to be an excellent approach to market or promote
tourism related products. The different research publications were collected, reviewed and
analysed focusing on the social media suggesting in tourism that the utilization of social
media in tourism is in its early stage (Zeng and Gerritsen, 2014). A comprehensive study is to
be conducted to identify the influence as well as the influence of social media on all facets
of tourism industry thereby demonstrates the economic involvement of social media in the
tourism industry.
Also, Mariani, et al (2016) specified that Facebook is been employed by the destination
management organization of Italian region to promote as well as market their destinations.
An interview analysis was conducted that indicates that DMOs of Italian region that
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employed the Facebook varies in terms of tactics and strategy. It was found that the
Facebook engagement of DMOs was positively impacted due to moderate long posts
however high post frequency as well as early daily timing of the posts had adverse impacts
on the Facebook engagement (Mariani, et al. 2016).
In support of this, Jadhav, et al (2018) carried a survey thereby focusing on the Facebook
along with its impact on the travel behaviour of the residents of Singapore. It was observed
that the usage of social media resulted in a fundamental change in the leisure travel
behaviour of the residents of Singapore (Leung, et al. 2013). It was indicated from the
findings that it has a resilient impact on the behaviours of the residents with respect to the
itinerary planning, frequency of travel along with social sharing; it did not have an impact on
selecting a destination in travel planning.
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1.4 METHODOLOGY FOR DATA COLLECTION AND ANALYSIS
Research methodology for the data collection in case of this research will be determined by
employing a combination of the data collection methods. The combination will include the
primary data collection methods and the secondary data collection methods which will help
in reaching a valid conclusion and findings for this research. In order to collect the responses
of the public and the social media user, primary data collection method will be employed
through the way of the online survey through structured questionnaire method that will
help in analysing the impact of Facebook on the travel planning with reference to First
Choice (Flick, 2015). The respondents will be asked to submit their responses about the
impact that they feel Facebook generate over their travel planning experiences and then
this will be concluded by drawing appropriate findings through effective analysis. The target
respondents will be all the students of the UKCBC that will fill the questionnaire through
online mode (Marshall and Rossman, 2014).
Another method of the data collection will be undertaken is the secondary data collection
method which will include the data sources of journals, articles, magazines, academic books
and other sources that will in total result to the reference of 50 sources. Through these
sources, a preliminary screening will be conducted by abstract reading and selecting the
best 30 sources that have a similar area of the study and thus retrieving the relevant
information from these by in-depth reading. Through the means of the meta-analysis, a
literature review will be generated that will help to drive towards the analysis and findings
of the research (Flick, 2014).
Through random sampling method, the primary data collected through 10 structured
questionnaires will be presented through the means of the pie charts and the graphs that
will help in effectively drawing out the conclusion from the data collected. This
questionnaire will be collected from students of UKCBC College but the findings will be
drawn out by randomly selecting the responses of 50 students that will be undertaken in
this research (Marshall and Rossman, 2014).
For data analysis, the qualitative method will be undertaken that will help to present the
findings through the means of the graphs and pie charts using excel. This will help in better
analyzing the responses and will give the clear view of the results that came out (Flick,
2014).
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ETHICAL CONSIDERATIONS
Some of the ethical considerations that should be duly taken care of while conducting this
research are underpinned:
 While conducting this research the primary data collection should be accompanied
by the consent form that every respondent should fill (Connelly, 2014).
 For this research, the findings of the research will not be utilised for the commercial
purpose the purpose of this research is solely for the academic purpose (Taylor, et al.
2015)
 The primary research participants will be kept secure and safe that will not be
rendered harm in any of the forms.
 In case of the secondary data sources, the privacy concerns will not be hindered and
should gain permission to access them (Miller, et al. 2015).
LIMITATIONS OF THE PRIMARY RESEARCH
While conducting the primary research on the students of the UKCBC students some of the
limitations that emerged out are as under:
 The primary research method ends up consuming much time as collecting the
responses, analyzing them and presenting the findings consumes time. On another
hand, this is not the case with the secondary research (Brannen, 2017).
 Through the primary research, the findings that are drawn out cannot be effectively
relied upon as the respondents may be in the different state of minds and their
responses may vary depending on their behaviour and the mindset at the particular
time. They may file or respond in a different manner which may lead to the bias
results (Taylor, et al. 2015).
 Through the collection of the primary data, there is much cost and human resources
involved that also acts as a limitation of the primary research.
 Due to the lack of time, the respondents deny filling the questionnaire which may
emerge to be another limitation of the primary research.
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RESEARCH DESIGN
Research design will be formulated that will help in analyzing the stages and the steps that
will be undertaken for this whole research (Creswell and Creswell, 2017):
Fig: Research Design
Source: (Creswell and Creswell, 2017)
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Project sepcification desigining
Defining the aims and objectoives
Conducting secodnary reserach and framing literature review
Reserach design
Primary reserach and data collection
Analysis of the data
Interpretation and reporting
Conclusion and Recommendations

1.5 ACTION PLAN
GANTT CHART
project specification desigining
defining aims and objectives
conducting secondary research and framing literature review
research design
primary research and data collection
analysis of data
interpretation and reporting
conclusion and recommendations
27-Feb 18-Apr 7-Jun 27-Jul 15-Sep
STRATEGY
In order to reach successfully to the prescribed aims and objectives of this research the
strategy that will be followed will be to adhere to the time scale formulated so that the time
gap can be minimized and the project can be accomplished within the stipulated time
frame. The following of the timescales will definitely help in submitting the research project
on time and to meet the desired expectations (McCusker and Gunaydin, 2015).
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TASK 2- WRITTEN REPORT
2.1 IMPLEMENTATION
In order to ensure the effective implementation of the research project it is mandatory to
gain access to the desired resources which will help in achieving the desired aims and
objectives associated with the research project and will help in analyzing the impact of
Facebook on the travel planning of the tourists with reference to the First Choice (McCusker
and Gunaydin, 2015).
For this research project, some of the resources that will be required in the effective
implementation will include the human resource as well as the technical resources that will
include the access to internet facilities and the online tools expertise that will aid in reaching
the findings of the respondents by effectively presenting them through online means. The
finance resource will be another vital resource that will help in fulfilling the all needful for
this research and will help in effective implementation of the project by sourcing the
requirements of the project (Atieno, 2009).
As human resource and expertise will be required for this research this will help in effective
collection and analysis of the data which will be collected through the online survey. The
permission and the consent form will be get abided by the human resource that will be
conducting this research (Atieno, 2009). In order to get this project effectively implemented
the need for the financial resources will be accomplished by preparing a budget so that the
actual expenditure does not get exceeded with the planned expenditure so as to maintain
the success of the business project. Another vital need for effective implementation will be
knowledge of the online channels and the internet usage that will help in effectively
communicating with the respondents of this research and will help in ensuring the
effectiveness of the research (Marczyk, et al. 2017).
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2.2 DATA COLLECTION
Data collection is the process wherein the data and the information supporting the research
are gathered and analyzed so that the aims and objectives can be achieved effectively. The
research data collection for this research undertaken includes both the secondary as well as
primary research data collection methods that have helped in gathering the appropriate
findings from the previous research conducted in the same area. Also through primary
research, the users of the Facebook has been surveyed about the impact they face as a
result of its usage towards their travel planning with the First Choice. Thus through this
targeted audience can be better reached and the desired findings can be drawn at by
collecting their responses ineffective manner (Koul, 2009).
The data collected and the findings drawn out remain valid until there is no change in the
behaviour of the tourists towards their travel planning through the use of Facebook. As
technology changes, the consumer behaviour also changes with time. With the influence of
time, the preferences of the customers also change so the findings from the primary
research may not be valid for long so is less reliable.
In this research, for the data collection and analysis, the sampling method used is the
random sampling method which has selected on a random basis the responses of the 50
students of UKCBC College to draw out the conclusions from the respondents. The data
collected will be presented to the audience through the use of excel by creating graphs and
the pie charts through them and carrying out the results (Marczyk, et al. 2017).
Glancing at the reliability factor of the data collected it can be connoted that the primary
data collected is less reliable as compared to the secondary data collected as the secondary
sources have been reviewed and checked many times by the peers and are usually gained
from the authentic sources. The validity of the research findings is less as the data collected
is based on the consumer preferences and behaviour which keeps on changing with time so
the results will also change with time so there may be fluctuations in the findings (Xiang and
Gretzel, 2010).
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2.3 DATA ANALYSIS
Question 1
Response Table
18 to 22 years 12
22 to 26 years 16
26 to 30 years 11
30 years and above 11
Total 50
What is your age?
18 to 22 years
22 to 26 years
26 to 30 years
30 years and above
This question was asked among the students of UK CBC to identify the age group of the
individuals more inclined towards accessing the travel-related information using social
media. Different age groups were mentioned in the question. It was observed that all the
participants were active in accessing the information using internet services which
determine the popularity of social media among all the age groups.
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Question 2
Response Table
Yes 27
No 23
Total 50
Do you use social media for planning your
trip?
Yes
No
This is the major question that determines the use of social media in planning the holiday
trip or tour. It was found that more than half of the respondents agreed on using social
media while travel planning. Although near to half of the respondents do not prefer using
social media while travel planning. It indicates that social media is been increasingly popular
among the individuals for planning their holidays.
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Question 3
Response Table
Facebook 13
Twitter 11
Instagram 12
MySpace 10
Others. Please specify 4
Total 50
Among the following, which is your
preferred social media platform for planning
holidays?
Facebook
Twitter
Instagram
MySpace
Others. Please specify
It is seen that there are various social media applications used by the travellers while
planning for holidays. A maximum number of the respondents agreed on using Facebook to
search for the information while planning for their trips. The other social media applications
used by travellers are individual bloggers, YouTube, reviews sites and so on. Twitter and
Instagram are increasingly popular among the travellers.
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Question 4
Response Table
Posting travel reviews 10
Reading travel reviews 15
Posting photos from travels 8
Searching information 17
Total 50
For what purpose do you use Facebook?
Posting travel reviews
Reading travel reviews
Posting photos from travels
Searching information
This question was asked to identify the purpose of using Facebook by travellers. It was
observed that majority of the people uses Facebook to search for the information available
regarding destination, restaurants, hotels and eateries and so on in particular region.
Travellers also visit those pages or post to read about the reviews and feedbacks given by
other travellers related to certain destinations, restaurants, hotels and eateries and so on of
a specific area.
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Question 5
Response Table
Hotels/food/flight deals 13
Travel choices 10
Accommodations 11
Destination ideas 10
Others. Please specify 6
Total 50
What kind of information do you search
mostly on Facebook?
Hotels/food/flight deals
Travel choices
Accommodations
Destination ideas
Others. Please specify
It was observed that about 13 respondents agreed on searching information regarding
hotels, food and flight details that is the completed holiday packages. 10 respondents
search for best travel facilities available for the particular location. Accommodation and
destination ideas were also searched by 11 and 10 respondents respectively. 6 respondents
search for the information other than the given options.
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Question 6
Response Table
Everyday 19
Randomly 12
Rarely 15
Never 4
Total 50
How often do you check online information
and reviews about any tourist destination on
Facebook?
Everyday
Randomly
Rarely
Never
Facebook is accessed by almost every respondent on daily basis. 19 respondents gave their
affirmation in search of online information as well as reviews of other people regarding any
destination on Facebook. 12 and 15 respondent checked for information randomly and
rarely respectively. 4 individuals did not search any information on Facebook for travel
planning.
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Question 7
Response Table
Strongly agree 14
Agree 13
Neutral 2
Disagree 11
Strongly disagree 10
Total 50
Do you agree that the information available
on Facebook is helpful in planning for
holidays?
Strongly agree
Agree
Neutral
Disagree
Strongly disagree
About 14 respondents strongly advocated that the information available on Facebook
proved to be helpful for them. 13 respondents agreed on the same notions. 2 respondents
were unsure of the question. A total of 21 respondents either not agree or strongly disagree
with the statement.
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Question 8
Response Table
Strongly agree 14
Agree 12
Neutral 3
Disagree 10
Strongly disagree 11
Total 50
Do you agree that the reviews and feedbacks
from others influences your attitude towards
the products or services offered by
Firstchoice Ltd?
Strongly agree
Agree
Neutral
Disagree
Strongly disagree
It was evident that the travellers are influenced by the reviews and feedbacks given by
others available on the Facebook. 14 respondents were strongly affirmative towards the
statement while 12 respondents agreed with the view. 3 respondents were undecided. 10
and 11 respondents disregarded or strongly disregarded with the notion. The disagreement
towards the products and services was due to negative personal experiences of using
products or services of Firstchoice Ltd in past.
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Question 9
Response Table
Strongly agree 13
Agree 12
Neutral 3
Disagree 13
Strongly disagree 9
Total 50
Do you agree that Facebook provides
relevant and accurate information regarding
the holiday tour packages as compared to
traditional guidebooks?
Strongly agree
Agree
Neutral
Disagree
Strongly disagree
The trustworthiness of the information available on Facebook is identified through this
question. 13 respondents strongly agreed with the idea while 12 respondents were positive
towards the statement. Similarly, 13 respondents disagreed while 9 respondents strongly
disagreed. 3 respondents were sceptical towards the view.
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Question 10
Response Table
Highly satisfied 15
Satisfied 13
Neutral 2
Dissatisfied 12
Highly dissatisfied 8
Total 50
What is your level of satisfaction in accessing
the information from Facebook while
planning for holiday or tour?
Highly satisfied
Satisfied
Neutral
Dissatisfied
Highly dissatisfied
The satisfaction level among the travellers was identified in effectively accessing the
information from Facebook while travel planning. A total of 28 respondents agreed and
strongly advocated the effectiveness of Facebook in accessing travel-related information. 4
respondents did not have any idea. 12 respondents gave their negative reply to the
statement while 8 respondents strongly rejected the notion.
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TASK 3
3.1 EVALUATION OF THE OUTCOME
This research aimed to analyse the impact of social media on travel planning by travellers
with reference to Firstchoice Ltd. Data were collected by using questionnaire by distributing
it among the students of UK CBC. The results and findings of the research are Facebook
emerges as online information research tools which is used by the travellers while making
arrangement for their trips or tours.
The reviews and feedback of other people help the individual in getting the information and
quality of services available at particular location or destination or about any company such
as hotels, restaurants, travel agencies and so on (Chung and Koo, 2015). This determines
that there is a strong correlation between the usage of Facebook and travel planning by the
travellers. This makes it easy for the travellers to select the holiday services as per the
requirements and quality services (Jiang, et al. 2016).
Therefore it is crucial for the travel organizations such as Firstchoice Ltd not to overlook the
negative posts of the travellers and manage the activities by delivering quality products and
services (Minazzi, 2015). As the reviews and feedbacks are posted by the services users, this
ensures its trustworthiness in looking for the information using Facebook as compared to
other media. It can be summarised that Facebook is one of the popular social media
platforms that can be considered an essential tool in influencing the travel plan of the
travellers (Jiang, et al. 2016).
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3.2 FUTURE CONSIDERATIONS
APPLICATION OF RESEARCH
Social media has emerged to be the vital factor that has changed the business activities of
the travel and tourism industry. The tourists have been immensely utilizing Facebook as the
social media platform to gain information about the destination and make their travel
planning according to their needs and the reviews and comments that they gather from the
Facebook. Through this research better understanding has been gathered about the
Facebook and its impact on the travellers travel planning with reference to First Choice. The
Facebook has emerged to be an influencing social media platform that alters the travel
planning decision of the tourist which motivates them to travel (Koul, 2009).
The marketers and the travel agencies will be benefited from this research as they can gain
insights about the impact of Facebook on the consumers that impacts the travel planning.
LIMITATION OF THE RESEARCH
This research has some limitations associated with it that are as under:
 There is a valid concern as with the change in the technologies and the perspective
the findings may vary.
 This research also has a reliability challenge which may be due to the bias responses
of the respondents while filling out the questionnaire (Fotis, et al. 2011).
 Due to the random sampling method, the results may be generalized and may not
render reliable results and may vary from the actual ones.
RECOMMENDATIONS OF THE RESEARCH
Some of the recommendations of this research are as under:
 The first choice can better post on the Facebook and can motivate the customers to
post about their experiences on the Facebook so that others can utilize their positive
feedbacks and make their travel planning decisions accordingly.
 It is also recommended that offers and bonuses can be rendered by First Choice so
that it can attract more customers and alter their travel planning in some of the
seasons.
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FUTURE RESEARCH AREAS
Every research has some future research area that it can carry out in future. Similarly, this
research can be carried out in future in the areas of the B2B channel that First Choice can
use for positively influencing the customers. Other social media platforms can be
undertaken in the further research by First Choice that can impact the travel planning in the
travel and tourism sector (Xiang and Gretzel, 2010).
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TASK 4
4.1 POSTER PRESENTATION
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APPENDIX
QUESTIONNAIRE
1. What is your age?
a) 18 to 22 years
b) 22 to 26 years
c) 26 to 30 years
d) 30 years and above
2. Do you use social media for planning your trip?
a) Yes
b) No
3. Among the following which is your preferred social media platform for planning
holidays?
a) Facebook
b) Twitter
c) Instagram
d) MySpace
e) Others. Please specify
4. For what purpose do you use Facebook?
a) Posting travel reviews
b) Reading travel reviews
c) Posting photos from travels
d) Searching information
5. What kind of information do you search mostly on Facebook?
a) Hotels/food/flight deals
b) Travel choices
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c) Accommodations
d) Destination ideas
e) Others. Please specify
6. How often do you check online information and reviews about any tourist
destination on Facebook?
a) Everyday
b) Randomly
c) Rarely
d) Never
7. Do you agree that the information available on Facebook is helpful in planning for
holidays?
a) Strongly agree
b) Agree
c) Neutral
d) Disagree
e) Strongly disagree
8. Do you agree that the reviews and feedbacks from others influence your attitude
towards the products or services offered by Firstchoice Ltd?
a) Strongly agree
b) Agree
c) Neutral
d) Disagree
e) Strongly disagree
9. Do you agree that Facebook provides relevant and accurate information regarding
the holiday tour packages as compared to traditional guidebooks?
a) Strongly agree
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b) Agree
c) Neutral
d) Disagree
e) Strongly disagree
10. What is your level of satisfaction in accessing the information from Facebook while
planning for holiday or tour?
a) Highly satisfied
b) Satisfied
c) Neutral
d) Dissatisfied
e) Highly dissatisfied
33