Impact of Franchisee Business on Local Business

IMPACT OF FRANCHISEE BUSINESS
ON LOCAL BUSINESS
NAME OF THE STUDENT:
NAME OF THE UNIVERSITY:

INTRODUCTION
 The title of the project is “Impact of Franchisee businesses like KFC and
McDonalds on the local business houses”.
 The Franchisee is one of the most of commonly used market expansion modes
which are used by multinational companies to enter foreign markets.
 The multinational companies like fast food companies use this model largely
expand into new markets.

INTRODUCTION
 The franchisee contracts enable the local business firms to utilize the logos and
brands of the franchisor to market the products of the former.
 The report has presented both the positive as well as the negative impacts of the
business to the local organizations.

RESEARCH OBJECTIVES
The research objectives are as follows;
 To find out the impact of the large franchisee over the small business houses
 To find out the positives and negatives of franchise based business
 To find out the ways to compete with the large franchises in the near future