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Globalisation and Profitability of ASDA

   

Added on  2020-10-23

12 Pages2833 Words354 Views
Research Proposal

Table of ContentsTITLE:.............................................................................................................................................1INTRODUCTION...........................................................................................................................1Background of research...............................................................................................................1Overview of research..................................................................................................................1Research Aim..............................................................................................................................2Research Objectives....................................................................................................................2Research Questions.....................................................................................................................2Rationale of research...................................................................................................................2LITERATURE REVIEW................................................................................................................2Concept of globalisation.............................................................................................................2Impact of globalisation on productivity and profitability of ASDA...........................................3Issues that arise while operating at global level..........................................................................3Ways through which correct measures can be taken to overcome issues arise while operatingat international level....................................................................................................................4RESEARCH METHODOLOGY.....................................................................................................4TIMELINE OF RESEARCH ACTIVITIES....................................................................................6REFERENCES................................................................................................................................7

TITLE:“How globalisation can drive business success.” A study on ASDA. INTRODUCTIONBackground of researchGlobalisation refers to the process of interaction and integration among individuals,organisations and political parties at world wide level. In globalisation, there is free movement ofgoods, services in different parts of country to make available for every one (Auer, Borio andFilardo, 2017). There is movement of goods and services at world wide level, so there isfinancial trade transactions as well. Hence there is terms on the basis of financial, political, socialaspect as well. With operating at global level, there is benefit to company and nation as well.There are some rules and regulations which has to be followed by organisation in order tosuccessfully run at international level. This research is based on ASDA which is British supermarket retailer established in 1949. this company has headquarter in Leeds UK founded by J.W.Hindell. Parent organisation of ASDA is Walmart. Overview of researchIn this research there is discussion about role of globalisation in driving business success.These days there is government policies through which organisations can operate in more thanone country. In this research there is discussion about ASDA in improving productivity andprobability of company. When ASDA operate in more than one country, then there is incrementin consumer's base, productivity, etc. which assist in improving profitability of organisation. It isimportant to understand changes which is specific and relevant in context to external market inorder to get success. At international level, there are many organisations of retail sector such as ALDI, LIDL,etc. hence there is more competition at global level. So it is important to innovate new andinnovative approach through which managers of ASDA can excel in market (Coker, 2014).There are negative aspects as well such as change in demand of consumer, costly approach,employee's engagement, etc. which affects organisation's performance at international level. 1

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