Impact of Globalization on Business Success

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Unit 11 – Research Project
Table of ContentsTASK 1............................................................................................................................................3A ) Research proposal form....................................................................................................3B) Research Ethical form.......................................................................................................7TASK 2............................................................................................................................................7A) Introduction.......................................................................................................................7B) Literature Review..............................................................................................................8C) Research Methodology.....................................................................................................9D) Data analysis and interpretation......................................................................................12E) Research Outcomes (Conclusion and recommendations)...............................................22F) Reflection and recommendation for alternative research methods.................................22G) CONCLUSION.........................................................................................................................23REFERENCES..............................................................................................................................24APPENDIX 1.................................................................................................................................26APPENDIX 2.................................................................................................................................27
TASK 1A ) Research proposal formAims and objectivesAims: “To analyse the impact of globalization on business success” – A case study of Tesco.Objectives:To examine the importance of globalization in context of business growth.To develop the understating about role of globalization in shaping the future of businessTo determine the effectiveness of Joint venture strategy adopted by Tesco for ensuringsuccess in international market.To suggest the ways which can be utilized by Tesco for improving business performancein international market.Research questionsTo examine the importance of globalization in context of business growth.To develop the understanding about role of globalization in shaping the future of businessTo determine the effectiveness of Joint venture strategy adopted by Tesco for ensuringsuccess in international market.To suggest the ways which can be utilized by Tesco for improving business performancein international market.Research RationaleAs due to globalization there has been reduction in barriers to enter into new market. Inaddition to this, international trade between nations in products as well as services are growing atvery faster rate than domestic production. As a result of which many organization in retail sectorsuch as Tesco can not depend on the domestic market for generating profit for long time(Salomon, 2016).. Reason for choosing the topic is to assist business entity in ensuring thatwhether their decision related to expansion of business in right or wrong In addition to this,scholar wants to increase their knowledge about the concept of globalization and the way iteffects success of the firm.Literature reviewImportance of globalization in context of business growth.According to the view of (Andersson and Andersson, 2017), globalization is important inorder to foster economic growth of business. Expansion of business at international level is
crucial for overall development of company. Thus, through globalization an organization canincrease profitability and sales. According to the perception of (Ang, Benischke and Doh, 2015),an enterprise can increase its marketing share by expanding business at international level. Asper the thinking of theauthorYan, (2016), aan organization by expanding business at globallevel can have easy access to capital, technology and other resources which are required for thedevelopment of business.Role of globalization in shaping the future of business.As per the opinion of (Asongu, Koomson and Tchamyou, 2017), globalization playscrucial role in the development of company. Expansion strategy plays significant role in assistingthe firm in improving business performance.Effectiveness of Joint venture strategy for ensuring success in international market.According to the thinking of author (Chetty, Ojala and Leppäaho, 2015), joint venturestrategy is effective in context of major project implemented for expansion of business indifferent nations simultaneously. This author, states that joint venture strategy is appropriate forexploiting the business opportunities and minimizing the adverse consequences of globalization.Thus, an organization can adopt strategic partnership strategy as this will assist them in ensuringsuccess .Strategies which can be used by Tesco for improving business performance in internationalmarketAccording to the thinking of (Coe and Wrigley, 2017), business entities need to developthe flexible strategies, as this will assist them in reducing the negative effect of changes binglobal factors on their business operations and hence will help an organization in improvingbusiness performance. The author argues that, an enterprise need to concentrate on producinghigh quality as well as low costs products as this is the best strategy of improving organizationalperformance. According to him, business entity need to utilize high impact marketing as thiswill assist an enterprise in enhancing their performance.Activities and Time scale
ActivitiesWeek1Week 2Week3Week 4Week5Week6Week7Week8Week9Week 10ResearchproposalAims andobjectivesLiteraturereviewResearchmethodologiesDatacollectionDataanalysisDatainterpretationFindingandconclusionRecommendationsExecutethe planSubmissionGnatt chart
Research methodologyResearch methodology is the different methods used by research in order to executeinvestigation in systematic manner (Springer, 2018). The different methodology which will beused by scholar for present study are :Research type:In context of the present research, research considering the nature ofsubject matter will conduct the qualitative research.Rationale for selecting the qualitativeresearch type is that it is beneficial in context of addressing as well as developing theunderstanding about the problem. It also helps scholar in identifying the root cause of thespecific issue.Research approach :It is basically a process which is conducted by scholar for gatheringof facts as well as figures related to the topic. There are two research approaches these aredeductive and inductive. Investigator ill use inductive approach for the present study.Therationale for choosing inductive research approach is that it enables investigator to form early
tentative theory which can be explored. In addition to this, inductive research approach alsohelps scholar in developing the depth understanding about the phenomenon.Research philosophy:It provides the information about the techniques which can beutilized for collection , interpretation and analysis of information. Research philosophy can becategorized into two portions these are positivism and interpretivism. Researcher will utilizepragmatist research philosophy for executing the investigation process on specific topic.Research onion is generally utilized for explaining the research methodology.The identificationof the research philosophy is positioned at the outer layer of the ‘research onionIt consists ofbasically two lays that is inner as well as outer. The scholar has chosen pragmatist researchphilosophy based on the reason that effect of globalization can not be analyzed. In addition tothis, other rationale for selecting the specific research philosophy is that researcher perceivespragmatists research philosophy will assist them in yielding better research outcomes. Thisspecific research philosophy is appropriate for the present study because a phenomenon such as:specific problem about globalization explained by the researcher on the basis of the alreadyestablishedresearchand literature. Scholar has selected the interpretivism research philosophyconsidering the research questions as well as nature of the study.Research design :It a technique which is used by investigator for combining differentcomponents of research in logical manner. The different types of research design which arecommonly used by investigator are descriptive, exploratory, experimental and explanatory. Incontext of present study, scholar will use descriptive research design.Investigator has useddescriptive research design for increasing their knowledge about the impact of globalization onbusiness success. In addition to this, descriptive research design provides researcher an ease indescribing the behavior of subject.Data collection :Facts and figures related to the topic can be gathered mainly from twosources these are primary and secondary sources. Investigation in present research willaccumulate information related to the topic by using both primary and secondary source.Methods that will be used for gathering the primary data is interview and questionnaire methods.In addition to this, researcher will use books, online article, TESCO financial report foraccumulating secondary information.The reason for choosing to collect data from both thesources is that it enables researcher to gather in detailed as well as huge amount of information
related to the topic. Open ended question has been included in the questionnaire form is thatscholar perceives that this technique will help them in getting relevant information.Sampling:It is the systematic procedure of selecting few people as participants inresearch (Yan and Luo, 2016). There are two methods of sampling methods these are probabilityand non -probability. Researcher will utilize probability sampling in present study. There areseveral techniques which can be utilized for selecting the sample these are simple, cluster,systematic random sampling. Investigator will use purposive sampling technique in presentinvestigation.Data analysis :This procedure involves refining of information. The objective of dataanalysis is to extract useful data from huge amount of information. Data analysis assistresearcher in reaching to the conclusion. In context of present study, scholar will use them-anticanalysis for analyzing the information. Designing of the themes will be based on the questionsand answer provided by participants.B) Research Ethical formIn APPENDIXTASK 2A) IntroductionBackground of the researchThe globalization is worldwide trend due to which an integration between the economieshas been possible. It has provided firm an opportunity to expand their business at large scale.Because of globalization there has been decline in trade barriers and increase in trade betweencountries which is eventually effecting the growth as well as success of organization.Globalization has both positive and negative effect on business performance of companies. Incontext of business globalization brings opportunity to increase efficiency as well as productivitywhich is very much essential for growth of organization.B) Literature ReviewImportance of globalization in context of business growth.According to the view of (Cohen, 2018), globalization is important in order to fostereconomic growth of business. He states that, expansion of business at international level is
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