Impact of Globalization on Lion Nathan, Australia

Running head: IMPACT OF GLOBALIZATION
IMPACT OF GLOBALIZATION
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1IMPACT OF GLOBALIZATION
Executive summery
There are two types of communication in the business environment. One is internal
communication and another is external communication. Internal communication is concerned
about the communication with the employees in order to improve the business and the
operational situation of the organization. On the other hand in the external communication the
organization is concerned about the application and the modification of the techniques for the
reaching to the consumer base in order to expand the business. The main objective of this paper
is to evaluate the external communication for reaching to the consumer base in the era of
globalization for the expansion the business. In this context the chosen company is Lion Nathan,
Australia

2IMPACT OF GLOBALIZATION
Table of Contents
1.0 Introduction...........................................................................................................................3
2.0 Discussion.............................................................................................................................3
3.0 Conclusion............................................................................................................................7
4.0 Recommendation..................................................................................................................7
5.0 References.............................................................................................................................8

3IMPACT OF GLOBALIZATION
1.0 Introduction
1.1 Background:
Lion Nathan is an Australian company which has its name in the food and
beverage industry. The company is currently operating in both Australia and New
Zealand. This organization has its reputation in the beverage industry of Australia.
1.2 Problem:
It has been seen that the market situation is changing due to the globalization.
The demand of the consumers are changing (Argent, 2018). In this context it is
needed for the organization to modify and improvise the product according to the
demand of the consumer. The problem the company is facing is the changes in the
market situation and the changing pattern of the competition in the market.
1.3 Purpose of the paper:
Due to the globalization the organization is facing some of the issues as well as
opportunities. The main objective of this paper is to evaluate the issues and the
opportunities for Lion Nathan in the context of the globalization.
2.0 Discussion
1.4 Globalization and its effect on Lion Nathan, Australia:
Lion Nathan is food and beverage company which has its reputation in the food
and beverage industry. It has been seen that due to the globalization different
companies have been facing different changes and issues due to the globalization.