Impact of Innovation and Business Ethics on Modern Business Organizations: A Case Study of Ocado Group PLC

BUSINESS ENVIRONMENT: COURSEWORK
WRITTEN PROJECT
BUSINESS REPORT
Word count: Type word count here
The word limit is 2500 words, not
including the table of contents, tables,
diagrams, reference list, and
appendices.
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Table of Contents
1.1.Executive Summary (250 words) ................................................................................................. 1
List of Figures...................................................................................................................................... 3
List of Tables ....................................................................................................................................... 3
1.2.Assess the impact of innovation on modern business organisations (550 words) ................4
2

1.3.Research, analysis, and application of innovation to [Insert your chosen company here]
(450 words)........................................................................................................................................... 5
1.4.Assess the impact of business ethics and corporate social responsibility (CSR) on modern
business organisations (550 words) ................................................................................................. 5
1.5.Research, analysis, and application of business ethics and corporate social responsibility
to [Insert your chosen company here] (450 words) .........................................................................6
1.6.Recommendations (250 words).................................................................................................... 7
1.7.References ..................................................................................................................................... 7
1.8.Appendix........................................................................................................................................ 7
List of Figures
List of Tables
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1.1 Executive summary
Business environment refers to those factors which affects the company's ability to
develop and maintain successful customer relationship. It includes consumers, competitors,
stakeholders, suppliers, industry trends and so on. The company which is chosen for
preparing the report is Ocado Group PLC. It is the largest grocery and online retail company
and is headquartered in United Kingdom. The company was established in 2000 by Jonathan
Faiman. Ocado Group is one of the company who facilitates users to do grocery shopping
with a computer or a app. The name of this app is Ocado on the go and use of this innovative
idea highly increased the convenience of consumers. The main motive of this organization is
to provide best quality branded products to consumers. Innovation refers to those ideas and
creativity which was used by organization to present their product differently from other
competitors. In this report Carroll's pyramid of CSR model are used to describe all levels of
organizational responsibilities. It includes economic, legal, ethical and Philanthropic
responsibility. This report is also based on the impact of innovation in company's
productivity, market share, portfolio and competitive advantage. Various innovative
strategies and methods are also described in this report and these innovative methods are very
important to run company successfully. This research is totally prepared on the basis of
secondary data.
1.2 Assess the impact of innovation on modern business organizations
Innovation refers to new ideas or creativity, work efficiency, different methods and
products or services (Alm, Martinez-Vazquez and McClellan, 2016). It is a very essential part
in business for improving the existing product, and for providing best quality services to
customers. When organization made lot of investment in research and development then
definitely the product is different other competitors.
Innovation is important in businesses due to various reasons
Firstly, for running organization properly high productivity and work efficiency
employees are important to run the organization smoothly (Amankwah-Amoah, and
Adomako, 2019). Because without productive and work efficient organization did not
achieve their vision, mission and objectives. Secondly, innovation is also important for
maintaining brand image. Because good brand image helped to increase the sales of product.
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