Impact of Innovations and Digital Technologies on Organizational Development: A Case Study of Eccleston Square Hotel

This report discusses the major innovations and technologies used by Eccleston Square Hotel and their impact on organizational development. It also explores how these innovations affect data and knowledge management in the decision-making process.

DIGITAL PORTFOLIO

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Brief description of the organization of the client and the major innovations and technologies
used by the hotel-.........................................................................................................................3
How the above innovations and digital technologies affect organizational development-.........5
Impact of these innovations and technology on the data and knowledge management in
process of decision-making-........................................................................................................7
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Digital portfolio is the online collection or the set of work which shows the abilities and skills of
an individual as a professional in the particular field (Adams, 2020). This reflects the best work
of the previous work or while going through the learning of the degree. The examples of the
digital portfolio can be such as online journals, websites and many more. Digital portfolios are
used by the individual to tract their growth and performance that is the overall professional
development of them as well as it allows the individual to creatively and actively respond to the
assignment's ans their work. Eccleston Square hotel is located in the Pimlico, London. This hotel
is famous for the historical times and it is recognized and considered as the best boutique hotel in
the London. This hotel is the combination of the history, luxury, technology and for the personal
service. This report will discuss the major innovations and the technology that this hotel is using
while providing services to the customers. Along with this, it will also include the impact of
these technologies and innovations on the development of the business. Further, it will discuss
how these innovations and technologies of the hotel impact the data and knowledge for the
decisions making for this organization.
MAIN BODY
Brief description of the organization of the client and the major innovations and technologies
used by the hotel-
Eccleston Square hotel is very famous hotel locate in the central London on the border of
the Belgravia and Pimlico. This hotel is considered as the one of the best boutique hotel of the
London and it provides the consumers with the attractive ambience, good quality services as well
as uses the technology for adapting the changes in the business environment. The details and the
services and everything of this hotel is designed by carefully keeping in mind the well-being and
comfort for the customers. Eccleston Square hotel provide various offers to the customers and
has wider range of the rooms available for the customers according to their needs and wants.
Eccleston square hotel is very famous hotel and provides highly personalized services to the
consumers.

This hotel is using much high innovations and technology in the organization to provide the
quality services to the customers. This hotel is widely known for its advanced technology and
luxury boutique hotels in all over the world. The organization is using the innovations such as
the are using the artificial intelligence and the 3D television has adopted these highly innovated
and advanced technology in the hotel (Dalgic and Birdir, 2020).
The hotel is also adopting the cloud based technology systems. This hotel is using the
smart strategies which can support them to adopt and use the modern technology and machine
learning into the organization. The artificial intelligence and integration of the technology when
done effectively helps the organization to save the time and energy and this saved time can be
used to focus more on the experience and services to the customers. Eccleston Square hotel is
using the unique combination of the artificial intelligence and the cloud based technologies such
as MEWS, ATOMIZE and many more (Lamest and Brady, 2019). The hotel is uses the artificial
intelligence for the informations of the guests, their entertainment as well as in the management
of the property.
This hotel is the first hotel considered for using the Sonos Beam Soundbars in all the rooms of
the guests which provides the ultimate and quality sound as well as the 4k TV toe customers
which allows the customers to enjoy Netflix, you tube on this TV.
The guests of the hotel can control their rooms through using the VDA's that is the
Vitrum glassware collection. They have the technology in which the staff can automatically set
the guests rooms to a dormant mode and the unnecessary items can be easily off to save the
energy (Moilanen and et.al., 2020). The complimentary phones in the hotels provides the guests
with the unlimited and free calls to the British and international mobiles as well as to the landline
numbers.
Eccleston Square hotels is considered as the one of the most famous luxury hotels. The hotels
have provided the worlds best beds for the customers as the customers can feel comfortable in
the hotel and also these are the non-allergic beds as they will not provide any harm to the guests
(Lam and Law, 2019). These hotels also provides the area for organizing the meetings and events
that is the huge media hall which consists of the super high Wi-Fi speed and has the screen
which can be used for the presentations for the meetings in this hotel. When these screens are not

used for the meetings then they can be used by the children's and visitors for the screening of the
3D as well as the normal film as well.
The several Hi-tech used by this hotel are such as 4k smart TV's, super high Wi-Fi speed
in the overall hotel, international power sockets, automatic front doors, Integrated cloud based
hotel as the major technology used by the hotel to provide the high quality service to the
customers as well as staying ahead in the highly competitive market. The visitors of this hotel
can use much highly advanced technology for in their room itself. This hotel is using many
innovations which are not all used by the other hotels as well in the London as well as uses the
highly advanced technology for leading in this highly competitive hotel industry (Pham and
et.al., 2020).
How the above innovations and digital technologies affect organizational development-
The organizations when use the highly advanced technology always contributes in the
development as well as in the overall growth of the company. Using these innovations in this
hotel as stated above, this will have the positive impact on the organization development.
Innovations ans using the advanced technology will help them to lead in the competitive market
as it is very important for the business to adopt them as because of this only the organization
compete and attract the customers (VO, Chovancová and Tri, 2020). It helps the organization's
in many ways which directly impacts the development. These are such as-
Effective communication- The effective communication is very important in the hotels as these
skills helps in proper greeting the guests and also to share the information from one person to
another in the hotel. Using this, it will help the staff to exchange the information using the
complimentary mobile phones and these can also be used by the customers if they want
something in their room.
Demand of convenience- Nowadays, there is much demand of the convenience from the
customers as they want much comfortable and convenience in the hotels where they will stay. As
Eccleston Square hotel using the high technology and innovations, it will help the consumers to
have much convenience in the room (Jadhoon and et.al.). They can use the Wi-Fi from the
rooms, can use the TV in the room, can enjoy the coffee and tea in the rooms. The customers will
be satisfied by these services.
Smart energy management- This is the key element on which the company has to ensure about
the unnecessary light and any electronic equipments on in the guests room. Eccleston Square

hotels using the smart energy systems which enables the staff to directly ans automatically off
the unnecessary items in the guests rooms for saving the energy in the hotel (Ezzaouia and
Bulchand-Gidumal, 2020.).
Good quality services- It is very important for the hotel industry to give utmost focus on
providing the effective and good quality services to the customers as they are highly depended
on the customers for the generation of the revenue. Eccleston Square hotel is providing much
highly personalized services to the customers and had made many innovations which helps them
in providing the better quality service to them. The room has enough technology as they can use
there personalize content for watching on Netflix and YouTube, they can use the complimentary
mobile phones as on they can enjoy the free and unlimited calls.
Increases reputation- The customers are responsible for the improving the reputation of the
hotel through the experience. As the customers when share the positive reviews of the hotel they
are able to attract more number of customers. Eccleston Square hotel provides much high quality
services to the customers as they are providing them with enough services in the room itself as
the things are designed by keeping in mind the comfort as they have worlds best beds in the
rooms of the guests (Parvez and et.al., 2018). This will help this hotel to increase the reputation
of the hotel by sharing the positive reviews with the other people.
By going through the above points it can be seen that Eccleston Square hotel will have
the positive effect the innovations and adopting the advanced technology in the hotel. The hotel
is providing the good quality services to the customers as this will increase the number of the
customers as the visitors will share the good experience of the hotel and this will directly boosts
the revenue of the hotel. This will lead to the overall development of the hotel and this will also
provide the competitive advantage to the organization.
Advantages of the advanced technologies
Using the advanced technology such as artificial intelligence and many more than discussed
above has many advantages such as these helps in increasing the profitability of the company,
improves the customer satisfaction, improves the marketing communications and many more.
The biggest advantage of the innovations is that it helps the hotels to maintain the effectiveness
as well as it helps therm to stay ahead in the highly competitive market as they can provide
competition to the other hotels.
Disadvantages of the advanced technologies-

The organizations using the advanced technologies has many cons as this increases the job risk
of the employees, large costs in adopting these technologies, becomes more dependent on the
technology and many more. The innovations in the hotel industry requires much budget and the
results of these are uncertain as there may happen that the innovative idea may not work in the
market. These are much time-consuming as they require the thorough research of the market as
the innovative idea will it be work in the market or not as this process of the innovation requires
the budget.
Impact of these innovations and technology on the data and knowledge management in process
of decision-making-
Innovations and technology plays a vital role in the knowledge management in the
decision-making process. It is very important for the managers of the company to have the
thorough knowledge of the technology been used in the organization for taking the effective
decisions. The technologies and innovations which were above stated will help in storing the
data which can be easily used in taking the effective decisions. The technology used by the
Eccleston Square hotel helps the managers of the hotel to taker the decisions regarding the
management strategies for the revenue. This also allows the managers to analyse the demands of
the kind of the hotel rooms. The decisions making process is very crucial in the hotel industry as
well as in every organization as it helps them to take effective actions for the improvements by
considering the major factors of the hotel (Camilleri, 2020).
Using these advanced technology helps the organization to manage data and the
information at one place and can be used whenever the managers and the owner wants. This will
help the managers to monitor the records of the experience shared by the customers for making
improvements which are required in the different areas of the organization. The data is highly
important for the hotels as compared to the any other businesses as it helps the managers to use
the effective marketing strategy, it enables the hotels to know the experience of the guests and
for taking the decisions regarding the prices to be set for the types of the rooms of the hotel.
Cloud based computing- The advanced technology helps in storing the data on the internet
which helps the company to take the effective decisions by going through the data stored in it.
Eccleston Square hotel using this technology helps them to store the data of the past as well as of
the present which will helps them to take the effective decisions by the managers so that the
things which required improvements can be improved in the hotel. These advanced technology

when used by the hotels and any other organization provides them the effective management of
the data by the private connections or through the public connections. The decision which can be
taken by the managers by going through the data stored in this are related to the tasks and
activities which are required for the hotels for their smooth running.
Artificial Intelligence- The artificial intelligence helps the organization in automating the data
as they check the data very quickly and this also provides the recommendations to the
improvements of the integration of the data. Eccleston Square hotel uses the artificial intelligence
which helps them to check the data which has been stored. The managers of this hotel can take
the decisions in better way by going through the data stored and provide them the
recommendations for the changes in the data if any for the future use. This hotel is using very
high technology and the innovations in the hotel which helps them to manage the data and save
the time and efforts for recording them in the registers in which there are more chances of wrong
data in recording which may impact the decisions of the hotels (Gok and Ayaz, 2021). The
decisions in which they can take of the identification for the future trends related to the services
offered by the hotels.
These both are the major technology which helps the organization to manage the data effectively
and it helps the hotel to improve the consistency of the organization, productivity level of the
hotel, helps in acquiring more knowledgeable business decisions which will help the managers to
grow the organization.

CONCLUSION
This report has discussed the brief description of the hotel as well as the innovations and the
technologies used by the hotels such as the cloud based, artificial intelligence and many more.
Along with this, it has also included how these innovations and technology of the hotel can have
the impact on the development of the organization such as it helps in the effective
communication, good quality services and many more for the customers. Further, it will also
discuss the impact on the data a knowledge management of using these innovations and
advanced technology on the decision-making process of the hotel as they help in managing the
data of the organization.

REFERENCES
Books and journals
Adams, R., 2020. The international portfolio: the digital perspective. Inn Interior Design (pp.
235-240). Routledge.
Camilleri, M.A., 2020. The use of data-driven technologies for customer-centric marketing.
International Journal of Big Data Management, 1(1), pp.50-63.
Dalgic, A. and Birdir, K., 2020. Smart hotels and technological applications. In Handbook of
research on smart technology applications in the tourism industry (pp. 323-343). IGI
Global.
Ezzaouia, I. and Bulchand-Gidumal, J., 2020. Factors influencing the adoption of information
technology in the hotel industry. An analysis in a developing country. Tourism
Management Perspectives, 34, p.100675.
Gok, B. and Ayaz, M., 2021. Digital Assessment Tool: E-Portfolio. Current Studies in
Educational Disciplines, p.289.
Jadhoon, S., and et.al. Dynamic Portfolio website. Journal homepage: www. ijrpr. com ISSN,
2582, p.7421.
Lam, C. and Law, R., 2019. Readiness of upscale and luxury-branded hotels for digital
transformation. International Journal of Hospitality Management, 79, pp.60-69.
Lamest, M. and Brady, M., 2019. Data-focused managerial challenges within the hotel sector.
Tourism Review.
Moilanen, T., and et.al., 2020. Innovations in Restaurants, Hotels and Venues.
Parvez, S.J.,and et.al., 2018. Digital marketing in hotel industry. International Journal of
Engineering & Technology, 7(2.21), pp.288-290.
Pham, L., and et.al., 2020. Technology readiness and purchase intention: role of perceived value
and online satisfaction in the context of luxury hotels. International Journal of
Management and Decision Making, 19(1), pp.91-117.
VO, N.T., Chovancová, M. and Tri, H.T., 2020. The impact of E-service quality on the customer
satisfaction and consumer engagement behaviors toward luxury hotels. Journal of
Quality Assurance in Hospitality & Tourism, 21(5), pp.499-523.
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