This research project investigates the impact of leadership on a company's performance during a financial crisis. Using Sawgrass Mills, Florida as a case study, the project aims to understand the role of leadership in navigating economic challenges and the effectiveness of crisis leadership strategies. The study employs a qualitative research approach, drawing data from various sources including academic journals, articles, and industry reports. The project will analyze the significance of leadership in general, the impact of leadership decisions during a crisis, and the role of crisis leadership in mitigating financial difficulties. The findings will contribute to the understanding of leadership effectiveness in crisis situations and provide insights for businesses facing similar challenges.