Impact of Macro-environment on Fashion Markets and investigate

Impact of Macro-environment
on Fashion Markets and
investigate industry Micro-
environment.
(Global Fashion Management)
Name: Shivani Mandole
P2546629

Table of Content
1. Aims and Objectives
2. India- An emerging Retail market
3. Macro Environment -PESTEL (India)
4. Micro Environment of India
5. China- An emerging clothing manufacturing base
6. Macro Environment-PESTEL (China)
7. Micro Environment of China
8. Impact of both the countries on fashion retail practice
9. Conclusion/Recommendation
10. Reference List
11. Figure list
12. Appendix

Aims and Objectives
● understand the fashion market condition of India,
● Understand the textile Industry of china.
● chalk out the possibility of India and China to enter in a trade relationship in
regards to textile import and export.

India- An emerging Retail Market
● Fast fashion clothing has become a global phenomenon
● Handloom industry is rising globally
● Clothing industry requires skilled manufactures (Siddiqui O’Malley McColl
and Birtwistle 2013)
● Ranges from haute culture to ordinary fashion
● A developing industry