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An investigation on impact of marketing strategies on sales performance of Burberry

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Added on  2020-01-16

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Research Project (An investigation on impact of marketing strategies on sales performance of Burberry) INTRODUCTION 3 1.1 Research project specification3 AIM and objectives 3 1.2 Factor contributing selection of research project 4 1.3 Undertaking critical review4 The concept and significance of marketing 4 Different types of marketing strategies used 5 Link between marketing strategies and performance of a business 5 1.4 Producing research project specification 6 1.5 Providing appropriate plan and procedure 7 TASK 27 2.17 2.29 2.39 TASK 310 3.110 3.211 3.317

An investigation on impact of marketing strategies on sales performance of Burberry

   Added on 2020-01-16

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Research Project (An investigation on impact of marketing strategies on sales performance ofBurberry)1
An investigation on impact of marketing strategies on sales performance of Burberry_1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................31.1 Research project specification...............................................................................................3AIM and objectives..........................................................................................................................31.2 Factor contributing selection of research project...................................................................41.3 Undertaking critical review....................................................................................................4The concept and significance of marketing ................................................................................4Different types of marketing strategies used...............................................................................5Link between marketing strategies and performance of a business ............................................51.4 Producing research project specification...............................................................................61.5 Providing appropriate plan and procedure ............................................................................7TASK 2............................................................................................................................................72.1.................................................................................................................................................72.2.................................................................................................................................................92.3.................................................................................................................................................9TASK 3..........................................................................................................................................103.1...............................................................................................................................................103.2...............................................................................................................................................113.3 ..............................................................................................................................................172
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INTRODUCTIONTitle-An investigation on impact of marketing strategies on sales performance of Burberry1.1 Research project specificationMarketing is the important field of organization which support different businessactivities in order to undertake business performance effectively. However, businessperformance is improved with the help of implementation of effective marketing strategies. Thisaids to deliver good quality of services to large number of buyers (Reijonen, 2010). It is madepossible only with the help of rising awareness among consumers regarding availability ofdifferent kind of products and services. However, corporation is facing issue related to low salesturnover due to changing interest. It enables them to focus upon potential issues which are beingfaced by company with adoption of appropriate strategy so as to determine long run success ofbusiness in the marketplace. In this regard, appropriate marketing strategies are adopted bybusiness through which customers are attracted. At the same time, sales strategies are improvedwhereby company can focus upon achieving long as well as short term objectives in themarketplace (Shaw and Thomson, 2013). This reflects management to adopt appropriate kind ofstrategy which becomes easy to stay competitive in the marketplace and retail potential buyersfor longer time span. Present report is based on Burberry Group Inc which is an English luxury fashion house.It deals in varied services and products such as fragrances, sunglasses and ready to wear outwearand cosmetics are provided. However, the corporation face issue related to low sales turnoverdue to internal as well as external issues. The external issue related to Bexit slowed downcurrency of UK which has direct impact on overall rate of return of the business. It assistscorporation to deliver good quality of services to large number of buyers,. It would also beeffective to retain buyers and stay competitive in the marketplace.The current research will be completed by collecting primary and secondary data fromthe respondents in order to draw the valid outcome. However, literature review will be conductedfor collection of secondary information whereas primary data will be gathered by usingquestionnaire method. Here, the entire focus is laid on marketing strategies of Burberry which isapplied for improving sales performance of the business. Furthermore, qualitative type of3
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investigation has been conducted so as to carry out out in-depth analysis of collectedinformation. This proves to be effective for drawing valid outcome.AIM AND OBJECTIVESThe aim and objectives for current study are explained as follows which include detailinformation related to impact of marketing strategies on sales performance of business. Here, atfirst aim will be constructed and then accordingly all related objectives are formulated byresearcher-Aim:To analyze the impact of marketing strategies on sales performance of BurberryObjectivesTo understand the concept of marketingTo analyze different marketing strategies applied by businessesTo assess link between marketing strategies and sales performance of BurberryTo recommend different strategies for increasing sales turnover at Burberry1.2 Factor contributing selection of research projectMarketing plays important role in promoting products and services of the business in themarketplace. It helps businesses to achieve heights of success by targeting large number ofbuyers. However, management of company face issue related to low sales turnover due tochanging preferences of buyers. For this purpose, marketing initiatives are taken by business toimprove overall performance so that buyers can be attracted and retained. Owing to this, currentstudy is being carried out for assessing impact of marketing activities on performance ofbusiness. It would be effective for management of Burberry to shed light upon all internaloperation and direct impact of marketing activities on retentio0n of buyers and their attraction.This aspect facilitates to deliver good quality of services to large number of buyers. It contributetowards catering requirement of different kind of buyers and create competitive edge of thebusiness in the marketplace. Apart from this, marketing strategies potential effect on higher rateof return on business will be analyzed.1.3 Undertaking critical reviewLiterature review is the most important part of study which facilitate to developunderstanding of researcher regarding particular aspects. The current study is based impact of4
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