The report analyses the profitability of individual entities before and after merger and its impact on the industry as a whole. The merger is beneficial for merged firms as their profit stands increased and also the industry margin increases. Further, consumer surplus too increases post-merger. The equilibrium price stands at $250 while post-merger equilibrium price stands at $284. The profit of ConCorp Inc. and Big Industries stands $42,000 each while the merged firm profit together stands at $112080. The report recommends that the merger is beneficial from an overall point of view.