Impact of Micro and Macro environmental Factors on Fashion Retailing

Running Head: Fashion Retailing Industry
Fashion Retail Industry
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Running Head: Fashion Retailing Industry
Contents
Introduction......................................................................................................................................3
Impact of Micro and Macro environmental Factors on Fashion Retailing......................................3
Business in the industry...............................................................................................................3
Key products................................................................................................................................3
Market information of the industry since 2017...........................................................................4
Comparative Micro environmental Factors (Zara, Forever 21 and Gap Inc.).................................4
Competitive Macro environmental factors influencing the business of Fashion retail industry.....6
SWOT Analysis on the basis of Pestle analysis of the retail fashion industry................................7
Conclusion.......................................................................................................................................8
References........................................................................................................................................9

Running Head: Fashion Retailing Industry
Introduction
The employment in the fashion retail is 555000. The retail sales revenue in this industry
is 414000. Out of this, 59000 is devoted to the sale of the footwear and leather goods; 43000 is
for the wholesale distribution of the clothing and footwear. The manufacturing statistics for the
wearing apparel and footwear is that of 34000 and 500 respectively (Great.gov.uk 2020). The top
companies operating under this industry are Burberry, Next Plc, Marks & Spencer, ASOS, H&M
and ZARA among others. The sales revenue of Burberry is considered to be 10 billion dollars.
Impact of Micro and Macro environmental Factors on Fashion Retailing
Business in the industry
The company under this respective part is H&M which is regarded as the second
largest company associated under the area of fashion retailing. H&M was introduced during
the year 1947 in Sweden. Some of the key products of H&M are apparels, cosmetics,
accessories, modern home décor items and healthy foods. The business operations in the fashion
retail industry revolves around wholesale retailing, marketing and merchandising the
manufactured products and services to the clients and customers (Rathnayaka 2018). The clothes
are purchased from the manufacturers and sold to the customers. This retailing business ties the
brands with the customers, expanding the supply chain network.
Key products
Diversification in the women clothing enhances the glory of H&M (Nash 2019).
However, expansion to menswear after having strong and successful acquisition with the
brand related to men’s clothing named Mauritz Widforss, has enabled the brand to have
positive word of mouth advertising.