Impact of Motivation on Profitability of a Company: Case Study of Barclays

Running head: IMPACT OF MOTIVATION ON PROFITABILITY OF A COMPANY
Impact of Motivation on Profitability of a Company: Case Study of Barclays
Name of the Student:
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Author’s Note:

1IMPACT OF MOTIVATION ON PROFITABILITY OF A COMPANY
Table of Contents
Submission 1....................................................................................................................4
Chapter 1: Introduction.....................................................................................................4
1.0 Research title and Introduction...........................................................................4
1.1 Research question..................................................................................................5
1.2 Research objectives and framework.......................................................................5
Chapter 2: Research methodology.................................................................................. 6
2.0 Research philosophy.......................................................................................... 6
2.1 Research approach................................................................................................6
2.2 Research design.....................................................................................................7
2.3 Sampling technique and size..................................................................................8
2.4 Data collection process.......................................................................................... 8
2.5 Reliability and validity.............................................................................................9
2.6 Gantt chart..............................................................................................................9
Chapter 3: Data analysis................................................................................................12
Chapter 4: Ethics and values.........................................................................................12
Submission 2: Literature review.....................................................................................13
Chapter 1: Introduction...................................................................................................13
Chapter 2: Motivation and organizational profitability.....................................................14
2.0 Conceptual framework..........................................................................................14
2.1 Concept of motivation...........................................................................................14
2.2 Factors affecting motivation..................................................................................15
2.2.1 Intrinsic factors...............................................................................................15
2.2.2 Extrinsic factors..............................................................................................15

2IMPACT OF MOTIVATION ON PROFITABILITY OF A COMPANY
2.3 Theories of motivation..........................................................................................16
2.3.1 Maslow’s theory of motivation........................................................................16
2.3.2 Herzberg’s two-factor theory of motivation.....................................................17
2.4 Concept of organizational profitability...................................................................18
2.5 Factors affecting organizational profitability..........................................................18
2.6 Benefits of motivating employees.........................................................................19
2.7 Challenges in motivating employees....................................................................19
2.8 Impact of employee motivation on organizational profitability...............................20
2.9 Literature gap....................................................................................................... 20
Chapter 3: Conclusion....................................................................................................20
References.....................................................................................................................22

3IMPACT OF MOTIVATION ON PROFITABILITY OF A COMPANY
List of Figures
Figure 1: Explanatory research question..........................................................................5
Table 1: Timeline............................................................................................................11
Figure 2: Gantt chart...................................................................................................... 11
Figure 3: Conceptual framework....................................................................................14
Figure 4: Maslow’s theory of motivation.........................................................................17
Figure 5: Herzberg’s two-factor theory of motivation......................................................18

4IMPACT OF MOTIVATION ON PROFITABILITY OF A COMPANY
Submission 1
Chapter 1: Introduction
1.0 Research title and Introduction
The title of the research is “Impact of motivation on the profitability of the company:
Case Study of Barclays, UK.”
Employees are the key pillars that shape the organizations and determine the
success by giving their best for the company. As mentioned by Lazaroiu (2015), the
employees work hard, shows increased commitment and dedication towards their job
roles and responsibilities thereby, ensuring organizational profitability and success.
However, lack of motivation is often noticed that distracts and hampers the performance
of the employees. Employee demotivation is a common problem that business
organizations encounter at regular interval. Demotivation among the employees can
occur due to varied reasons such as work pressure, working environment, culture,
monotonous nature of the work and restricted learning and professional growth.
According to Ahmad et al. (2014), as the employees fail to fulfill their job roles and
responsibilities, the organization is unable to achieve their goals thereby, hampering the
success of the organization. Successful motivation helps in developing a highly
energized, dedicated and committed workforce that ensures organizational profitability.
Completion of individual roles and responsibilities increases productivity thereby,
ensuring organizational profitability. Having a motivated workforce is beneficial for the
business organizations, as the employees work hard, encourages innovation and put in
additional effort for organizational profitability (Njoroge and Yazdanifard 2014).
For this study, the impact of motivation on the organizational profitability will be
studied by taking into account Barclays Bank, UK. Barclays is a British multinational
financial service and investment bank and is headquartered in London with employee
strength of 79,000. Barclays offers personal banking, wealth management, corporate
banking and investment management (Home.barclays 2019).

5IMPACT OF MOTIVATION ON PROFITABILITY OF A COMPANY
Successful motivation (x)
Ensures profitability of a company
The research is significant, as this will help in investigating the impact of motivation
on profitability of the business organization. Additionally, the conduction of the research
will provide an opportunity to analyze the different motivational factors for the
employees on the banking sector and aligning it to the reason of lack of employee
motivation of Barclays. Furthermore, the research will help in assessing the relationship
between motivation and organizational profitability and its impact on the profitability of
Barclays.
1.1 Research question
The questions of the research are:
 What do you mean by motivation?
 What are the factors affecting motivation in Barclays?
 What is the relationship between motivation and profitability of Barclays?
 What are the suitable recommendations for improving motivation in Barclays?
The research question is explanatory type, as it is trying to investigate whether
motivation and profitability are related. Thus, (x) is termed as independent factor and (y)
is termed as dependent factor.
Figure 1: Explanatory research question
(Source: Created by Author)
1.2 Research objectives and framework
The objectives of the research are:
 To understand the concept of motivation
 To critically analyze the factors affecting motivation Barclays
 To assess the relationship between motivation and profitability of Barclays
 To provide suitable recommendations for improving motivation in Barclays