This research proposal investigates the impact of non-monetary incentives on employee performance at Tesco, a leading retail company. The study aims to understand the relationship between job innovation, job recognition, and employee satisfaction. It will explore how non-financial rewards influence employee behavior and attitudes, and whether Tesco effectively utilizes these incentives to enhance employee motivation and productivity. The research will employ a mixed methodology, combining qualitative and quantitative data collection techniques, to analyze the impact of non-monetary rewards on employee performance at Tesco.