Impact of Online Shopping on Traditional Retail Businesses

Impact of online shopping on traditional retail businesses 1
HOW THE EMERGENCE OF ONLINE SHOPPING IMPACTS THE TRADITIONAL
RETAIL BUSINESSES AT HIGH STREET?
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Impact of online shopping on traditional retail businesses 2
Table of Contents
Introduction......................................................................................................................................2
Research aim................................................................................................................................3
Research objectives......................................................................................................................3
Research questions.......................................................................................................................4
Literature Review............................................................................................................................4
Online shopping...........................................................................................................................4
Impacts of online shopping on customary retail business at high street......................................6
Perceived risk of online shopping in customary retail business..................................................7
Data Analysis...................................................................................................................................7
Data presentation..........................................................................................................................8
Explanation of tabulated data.......................................................................................................9
Analysis as well as interpretation of the data.............................................................................10
Conclusions....................................................................................................................................12
List of References..........................................................................................................................15

Impact of online shopping on traditional retail businesses 3
Introduction
The use of the internet is offering the best platform where different customers and
business operators are able to communicate. The advancement in the use of online has led to
different negative impacts on operations of traditional retail business in different marketplaces.
The increase in technological usage has provided ideal chances to the sellers to get to the client
in easier, quicker, and in an economical manner (Singh 2019). Online shopping is presently
rising with speed by holding the attention of retail marketplaces. This study is important as its
aims at determining various influences of online shopping on different traditional trade
operations at the high street. Particularly, this study aim at providing more illustrations on the
present work that had been done in explaining how advancement in the use of online shopping
have affected operations of traditional business operations (Masruroh 2017). The study has the
objective of offering a notion of the online shopping choice procedure by giving a comparison of
the offline as well as online choice creation and recognizing the aspects that inspire different
clients to decide whether to perform online shopping or to set for the shopping that is offline
among different retail businesses.
Research aim
The primary target of this examination is to survey the major impacts of online shopping
on custom retail trade operations. The examination further tries to identify the essential results of
the emergence of online shopping on behaviors of customers.
Research objectives
Some of the essential objectives of this research that will help the researcher to arrive at a
conclusion of the study will revolve around the following objectives:-

Impact of online shopping on traditional retail businesses 4
i. To survey influence of varying development of online shopping on customary retail trade
operations
ii. To explore different effects on the productivity of retail businesses owing to the start of
the e-store
iii. To study different aspects that impact the client to switch from the offline shopping of
traditional retail to shopping through online
iv. To assess change in patterns of business to attain the satisfaction of the customer
Research questions
This survey sought to give an appropriate answer to the following investigative questions:-
i. What is the degree to which the varying development of online shopping has impacted
customary retail businesses?
ii. How patterns of businesses have remained altered for traditional traders to effectively
respond to ever-changing drifts of online vendors?
iii. How has profitability of traditional retail stores been influenced by online shopping?
Literature Review
Online shopping
Online shopping has helped in the operations of buying as well as selling different
services and commodities over internet. Online shopping has dramatically altered how different
operators of traditional retail businesses conduct themselves in a different marketplace. The use
of the internet in different businesses has changed how different businesses market their services
and products to change how customers make decisions when they are shopping for different
products. Cost (2016) denoted that online shopping has enabled different customers to bypass the